Your Uniqueness Does Not Necessarily Translate Into CASH!
Yesterday I wrote a post about being unique and I said that everybody is an individual and can bring something to a blog / a niche / a business / anything that nobody else can bring because everybody has their own individual voice and their own perspective on things.
What was interesting to me is that never in that post did I mention money and yet in the comments section almost everybody talked about making your uniqueness profitable. Here is the problem with that as I see it:
When you can tap into your own uniqueness, you are going inside of yourself and just being yourself. This is effortless and it just flows. Recently, I have found that I am able to write blog posts so much more quickly than I did a few months ago because I have figured out how to just be myself rather than trying to write to appeal to my audience, or to a social media audience, or to make a sale and so on.
But when you come to a situation from the perspective of “how do I make money from this?” it shifts your perspective and that uniqueness is often blocked. Suddenly now you are focused on the money and you shut off access to that which is uniquely you.
Now I’m not saying that you can’t make money! Just about any popular blog should be monetizable and of course if you are starting a business of some kind then that should have profit potential too but the issue is the mindset that you bring to the table.
You have an idea for a blog, a website, a piece of software, an invention, whatever it is and sure you are hoping to make some money with it but set that aside for just a moment. What do YOU have to say about the topic? How do YOU feel about it? Approach your new venture from your own unique passion first and then worry about the money. Once you’re already on a roll, and you’ll know when you are because you’ll feel it inside of yourself, you can ask “okay, how can I make this profitable?”, and the answers will just pop out of you.
Now we live in the real world here - not every blog makes money, not every website makes money and even if you are being true to yourself that doesn’t necessarily mean that everything you touch will turn to gold. But here’s the thing - if you feel that you must make money with every website, then you’re diminishing the possibility of that happening because you’re approaching it from the wrong mindset.
If you can just enjoy what you are doing without needing it to be profible, then the money is sure to come - but it might not necessarily be from your first efforts, or your second, or - you get the idea?
I’m building some niche sites right now and I’m enjoying the process even though I don’t have a huge interest in the topic - I am still bringing myself into my writing. Hopefully those sites will generate some revenue but if not, I’ll just move on to the next one. Actually, it takes time for a brand new site to get some PR and rank well in the search engines so it will be a case of build-and-forget anyway.
Okay I realise this post is probably sounding slightly woo-woo so I think I’ll publish this one over the weekend and then get back to techie WordPress videos on Monday! :-)
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Dan Mihaliak
August 9, 2008
Hi Caroline
So we can be unique and not make money on our blogs but there is room for millions more blogs in our niche because we ARE unique. You’ve got me confused! LOL
Dan Mihaliaks last blog post..Favorite Destinations in Philippines