Web 2.0 Difficulties & a General Ramble
Two weeks ago I explained that the next marketing strategy I was going to use to promote my ebook was to create some Web 2.0 pages on sites like Squidoo, HubPages etc. I have been tearing my hair out all afternoon on this and I need to declare this part of the project a bit of a failure!
Its All About the Keywords
As I mentioned in the earlier post there are two main ways to do well from web 2.0 - have that content rank well in the search engines or have it rank well for some kind of category or tag within the site itself. Trying to figure out what I could rank for has been the problem.
Traditionally Squidoo is used by marketers as another tool in their niche marketing projects and they already have a bunch of keywords figured out ready to use. This is the basic strategy used in the Thirty Day Challenge - find a niche, research keywords, build web 2.0 pages around the best keywords that are heavily searched on but not many competing pages.
The problem I have is that I just can’t find any good phrases to try and rank for - I can’t even find any half decent phrases to use as tags within the Squidoo pages. I did a search on various tags to see if perhaps I could find a good one that didn’t have too many competing lenses but there are so many lenses already within the subject areas that I could use. 983 lenses on ‘niche marketing’ for instance!
If I can’t rank well in the search engines for terms that are being searched on then those pages will simply not get any traffic making the whole exercise quite futile. It’s been driving me nuts all afternoon so I’ve decided to simply abandon the idea.
Bad Vibes, Man! :-)
I’ve been procrasinating over this particular task for around 2 weeks now. I knew deep down that the keywords issue would be a problem and it really put me off building the lens but the problem with blogging about a project in this way and making the task list public is that it makes me feel obligated to do the work. That’s a good thing in some ways because it keeps me focused but it’s not good when I change my mind about an item some time later.
Looking at the situation now I see that it has been counter productive to try and force myself to do this web 2.0 work because I know that when I’ve had time to do some work I’ve been filling it up with trivial activities so that I wouldn’t have enough time to do the real work that I felt like I was supposed to be doing. Instead I’ve been trying to come up with any old idea for a blog post so that I could avoid blogging about the ebook project for one more day.
I recently discussed my theory of successful blogging and suggested that your state of mind comes through in your writing. I think this situation has been another example of that. My subscriber numbers and traffic have stalled a little recently and I think its because my head has just not been in the right place. How silly! All this stress because of a little squidoo lens!
What’s Next in the Ebook Project?
I have two further tasks to complete:
- Create a 1c eBay auction for the book (preferably automated recurring)
- Advertise the ebook in the Warrior Forum
I know that I’m not likely to do either one of those tasks any time soon as I am moving house next week and likely to be very unsettled. These are both tasks that I need some time to do so I can get it right so I don’t think I’ll get back to this project now until the week after next and I also have something else coming up on the 27th which I will tell you a little more about at the weekend…
A Little Ramble About Making Money Online in General
Both of those tasks scare me a little for one reason or another! If I was an experienced eBay marketer I could setup an auction in 10 minutes. If I was familiar with the Warrior Forum and understood all the etiquette in there I could probably knock up an offer within about 20 minutes.
Here is one of my weaknesses as an Internet Marketer - I am somebody who thrives on familiarity. I hate change, I don’t like trying new things so whenever I have to do something completely new it makes me feel a bit uncomfortable and it takes me ages to get into it. I know I’ll spend ages reading about selling on eBay and then looking at automation tools before I do it because I will want to get the auction right. Similarly, there’s only one chance to promote a product on the Warrior Forum and I’ll want to get that right too so I’ll probably spend hours just lurking.
Each one of those tasks will take me the best part of a day and as I don’t actually work all that much these days, I know that I won’t get around to it soon. Tomorrow I’ll have about 2 hours to work and Friday I don’t have any planned work time at all so on those days I’ll just be scrambling to try and find something to blog about.
This is where I need to change how I work, start to have a proper focus for what I want to do with my time. This is something I would like to discuss further as I am sure that I am not alone in all this procrastination and ‘busy work’. I intend to do a podcast about it, as it’s something I can explain better out loud.
Anyway that was just my little ramble. I know I really suck at getting stuck into new projects and I always stick with what’s familar. It’s a weakness and I have identified it and now that I’m blogging about it I hope I can overcome it and help somebody else to do the same as I can’t be the only one!
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j2watches
February 20, 2008
Caroline, definitely hear your frustration.
My biggest challenge too is making best use of the time - there are always more “urgent” things to do than time to do them.
I’d be real interested on how you make out with squidoo. I came across it when Seth was first getting it going, but failed to do a lot with it (time constrained as usual).
Now it’s a zoo there, and as you say, 40 zillion marketers have a thousand lens each - so much so, it’s hard to see any value there any more.
Set up some lens a while back, but haven’t seen much from them. Probably would’ve been more successful had I focused on it when site was new.
Anyhow, what I keep coming back to is staying focused on working my sites, and yes trying some new things, but mostly just doing the daily work just to keep up.
Especially hard when trying to spread oneself over multiple sites - hmmm, I probably should catch a clue from that - lol
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