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	<title>Comments on: Using Your Blog To Build a Prospects List&#8230;Quietly</title>
	<atom:link href="http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/</link>
	<description>Making money online - or trying to! I&#039;m blogging out loud as I delve into the world of Internet Marketing &#38; Social Media</description>
	<lastBuildDate>Thu, 11 Mar 2010 12:47:48 +0000</lastBuildDate>
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		<title>By: Allen</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-231094</link>
		<dc:creator>Allen</dc:creator>
		<pubDate>Tue, 23 Feb 2010 11:07:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-231094</guid>
		<description>Surfed on in through Google ... good post that definately ranks well!  For the most part I believe you have to offer something and sell someone on the idea of joining your list.  

The bigger the &#039;name&#039; you are the more you can rely on someone just joining to keep up to date with what you are doing (and to an extent whats new in the internet marketing world).

Great post - really enjoyed it (the kinda one that makes you join a list too : )</description>
		<content:encoded><![CDATA[<p>Surfed on in through Google &#8230; good post that definately ranks well!  For the most part I believe you have to offer something and sell someone on the idea of joining your list.  </p>
<p>The bigger the &#8216;name&#8217; you are the more you can rely on someone just joining to keep up to date with what you are doing (and to an extent whats new in the internet marketing world).</p>
<p>Great post &#8211; really enjoyed it (the kinda one that makes you join a list too : )</p>
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		<title>By: Link Building Blog &#124; Link Building Strategies &#124; Link Building Tips</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-213285</link>
		<dc:creator>Link Building Blog &#124; Link Building Strategies &#124; Link Building Tips</dc:creator>
		<pubDate>Sun, 13 Dec 2009 20:55:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-213285</guid>
		<description></description>
		<content:encoded><![CDATA[<p>[...] Middlebrook wrote about how to build a large prospect list using your blog.  Most bloggers don’t seem to take advantage of the opportunity to build a large subscribers [...]</p>
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		<title>By: Stevepmd</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-130081</link>
		<dc:creator>Stevepmd</dc:creator>
		<pubDate>Wed, 25 Mar 2009 13:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-130081</guid>
		<description>I use aweber to build a list on my blog and if you don&#039;t you are leaving money on the table! Also if you ever want  to sell your blog down the road the more RSS readers you have can mean thousands of dollars. If I were to buy a blog and it only had 500 RSS readers I might pay $400 maybe $500 but if the blog had 7000 RSS readers then I would easily pay $1000 +

&lt;abbr&gt;&lt;em&gt;Stevepmds last blog post..&lt;a href=&quot;http://www.thebloggerstore.com/featured_post/183.html&quot; rel=&quot;nofollow&quot;&gt;Three Easy Ways To make Money Online&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I use aweber to build a list on my blog and if you don&#8217;t you are leaving money on the table! Also if you ever want  to sell your blog down the road the more RSS readers you have can mean thousands of dollars. If I were to buy a blog and it only had 500 RSS readers I might pay $400 maybe $500 but if the blog had 7000 RSS readers then I would easily pay $1000 +</p>
<p><abbr><em>Stevepmds last blog post..<a href="http://www.thebloggerstore.com/featured_post/183.html" rel="nofollow">Three Easy Ways To make Money Online</a></em></abbr></p>
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		<title>By: GateTraffic&#187; Post Office Sunday</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-114338</link>
		<dc:creator>GateTraffic&#187; Post Office Sunday</dc:creator>
		<pubDate>Tue, 24 Feb 2009 20:16:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-114338</guid>
		<description></description>
		<content:encoded><![CDATA[<p>[...] Middlebrook wrote about how to build a large prospect list using your blog.  Most bloggers don&#8217;t seem to take advantage of the opportunity to build a large subscribers [...]</p>
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		<title>By: Gennaro</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-112150</link>
		<dc:creator>Gennaro</dc:creator>
		<pubDate>Fri, 20 Feb 2009 16:32:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-112150</guid>
		<description>It sounds like it&#039;s sleeting, but every time I turn on the outside light &amp; look, nothings happening.</description>
		<content:encoded><![CDATA[<p>It sounds like it&#8217;s sleeting, but every time I turn on the outside light &amp; look, nothings happening.</p>
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		<title>By: Mike Huang</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-108676</link>
		<dc:creator>Mike Huang</dc:creator>
		<pubDate>Fri, 13 Feb 2009 23:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-108676</guid>
		<description>It truly is smart to build huge e-mail lists right now, but if it&#039;s used in the future to promote certain things, this is no different than spamming. That&#039;s just my opinion.

-Mike</description>
		<content:encoded><![CDATA[<p>It truly is smart to build huge e-mail lists right now, but if it&#8217;s used in the future to promote certain things, this is no different than spamming. That&#8217;s just my opinion.</p>
<p>-Mike</p>
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		<title>By: Caroline Middlebrook</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-108363</link>
		<dc:creator>Caroline Middlebrook</dc:creator>
		<pubDate>Fri, 13 Feb 2009 08:47:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-108363</guid>
		<description>@Ross, yes that&#039;s right. The world of blogging is very different to other business models because other bloggers are not your competition unless you treat them as such.

@Donny, yeah you need an incentive for a newsletter, but this is not a newsletter, it&#039;s just for people who want to know more about the product.</description>
		<content:encoded><![CDATA[<p>@Ross, yes that&#8217;s right. The world of blogging is very different to other business models because other bloggers are not your competition unless you treat them as such.</p>
<p>@Donny, yeah you need an incentive for a newsletter, but this is not a newsletter, it&#8217;s just for people who want to know more about the product.</p>
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		<title>By: Sheila Atwood</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-108362</link>
		<dc:creator>Sheila Atwood</dc:creator>
		<pubDate>Fri, 13 Feb 2009 08:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-108362</guid>
		<description>Thanks for the tip on the opt in box. I have been learning my new WordPress Dashboard. I really like how slick it is to add to the HTML code.

Thanks, this really works well for me...Love that new Dashboard!

Sheila

&lt;abbr&gt;&lt;em&gt;Sheila Atwoods last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/NewbieLifeline/~3/eQ9Go1ELIJs/&quot; rel=&quot;nofollow&quot;&gt;MacDonalds, Apple, Nike and You&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for the tip on the opt in box. I have been learning my new WordPress Dashboard. I really like how slick it is to add to the HTML code.</p>
<p>Thanks, this really works well for me&#8230;Love that new Dashboard!</p>
<p>Sheila</p>
<p><abbr><em>Sheila Atwoods last blog post..<a href="http://feedproxy.google.com/~r/NewbieLifeline/~3/eQ9Go1ELIJs/" rel="nofollow">MacDonalds, Apple, Nike and You</a></em></abbr></p>
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		<title>By: Susan Weinschenk</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-108307</link>
		<dc:creator>Susan Weinschenk</dc:creator>
		<pubDate>Fri, 13 Feb 2009 06:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-108307</guid>
		<description>There is a research study (reference below) that I talk about in my book Neuro Web Design: What makes them click? that shows that offering valuable information to get email info works. Gamberini tested whether the free and valuable info should come before or after the email info form. More people filled out the form if it came AFTER the info.  (Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors&#039; data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer.)</description>
		<content:encoded><![CDATA[<p>There is a research study (reference below) that I talk about in my book Neuro Web Design: What makes them click? that shows that offering valuable information to get email info works. Gamberini tested whether the free and valuable info should come before or after the email info form. More people filled out the form if it came AFTER the info.  (Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors&#8217; data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer.)</p>
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		<title>By: GP</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-108037</link>
		<dc:creator>GP</dc:creator>
		<pubDate>Thu, 12 Feb 2009 19:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-108037</guid>
		<description>Thank you for the interesting post. I am working on lists right now for my blog as well. I will keep these tips in my ideas folder.

&lt;abbr&gt;&lt;em&gt;GPs last blog post..&lt;a href=&quot;http://www.passwater.com/2009/02/12/quick-tip-5-twitter-plugins-for-wordpress/&quot; rel=&quot;nofollow&quot;&gt;Quick Tip - 5 Twitter Plugins for WordPress&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Thank you for the interesting post. I am working on lists right now for my blog as well. I will keep these tips in my ideas folder.</p>
<p><abbr><em>GPs last blog post..<a href="http://www.passwater.com/2009/02/12/quick-tip-5-twitter-plugins-for-wordpress/" rel="nofollow">Quick Tip &#8211; 5 Twitter Plugins for WordPress</a></em></abbr></p>
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		<title>By: Donny Gamble</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107953</link>
		<dc:creator>Donny Gamble</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107953</guid>
		<description>I feel that you definitely have to have some kind of incentive to increase your chances of getting them to subscribe to your newsletter

&lt;abbr&gt;&lt;em&gt;Donny Gambles last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/LinkersBlog-LinkBuildingTips/~3/531270782/&quot; rel=&quot;nofollow&quot;&gt;Blog Comment Interview With Standout Blogger&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I feel that you definitely have to have some kind of incentive to increase your chances of getting them to subscribe to your newsletter</p>
<p><abbr><em>Donny Gambles last blog post..<a href="http://feeds.feedburner.com/~r/LinkersBlog-LinkBuildingTips/~3/531270782/" rel="nofollow">Blog Comment Interview With Standout Blogger</a></em></abbr></p>
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		<title>By: Ross Mitton</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107850</link>
		<dc:creator>Ross Mitton</dc:creator>
		<pubDate>Thu, 12 Feb 2009 10:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107850</guid>
		<description>You filled me with warm fuzzies, Caroline! Your current post made me realise that bloggers are not competing against each other.

Yes, we want to capture the hearts and minds of as many internet citizens as we can. But we will only do this by appealing directly to our readers, and filling their needs.
This has happened to me before. 

My electrical contracting business went slowly until I won the trust of enough clients to keep me busy. This waiting time was spent getting my marketing message out, and over-delivering on service.

Now I&#039;ve found what I really want to do when I grow up (I&#039;m 57 years old), I know what I need to do. I need to find out what people want, then give it to them.

Once people decide to go with you, and you treat them right, you have them for life. Bloggers won&#039;t be competing with others until there are as many blogs as readers.</description>
		<content:encoded><![CDATA[<p>You filled me with warm fuzzies, Caroline! Your current post made me realise that bloggers are not competing against each other.</p>
<p>Yes, we want to capture the hearts and minds of as many internet citizens as we can. But we will only do this by appealing directly to our readers, and filling their needs.<br />
This has happened to me before. </p>
<p>My electrical contracting business went slowly until I won the trust of enough clients to keep me busy. This waiting time was spent getting my marketing message out, and over-delivering on service.</p>
<p>Now I&#8217;ve found what I really want to do when I grow up (I&#8217;m 57 years old), I know what I need to do. I need to find out what people want, then give it to them.</p>
<p>Once people decide to go with you, and you treat them right, you have them for life. Bloggers won&#8217;t be competing with others until there are as many blogs as readers.</p>
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		<title>By: Caroline Middlebrook</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107828</link>
		<dc:creator>Caroline Middlebrook</dc:creator>
		<pubDate>Thu, 12 Feb 2009 09:27:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107828</guid>
		<description>@Annie, yes possibly but there won&#039;t be any news for a while so I don&#039;t want to take up my front page spot yet as the Bloggers Bible list is working well for me right now.</description>
		<content:encoded><![CDATA[<p>@Annie, yes possibly but there won&#8217;t be any news for a while so I don&#8217;t want to take up my front page spot yet as the Bloggers Bible list is working well for me right now.</p>
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		<title>By: Leo</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107759</link>
		<dc:creator>Leo</dc:creator>
		<pubDate>Thu, 12 Feb 2009 05:55:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107759</guid>
		<description></description>
		<content:encoded><![CDATA[<p>I have to agree with Kelly here.  Most list builders think in terms of volume and if you can grab 25,000 emails then more power to you.  But in a lot of ways, the FREE thing is overplayed and the only way you can decide for yourself what works and what doesn&#8217;t it test.  I have personally found that the list is more receptive (actually opens the email at a higher rate) when you aren&#8217;t trying to stick a carrot out for them to bite.</p>
<p><abbr><em>Leos last blog post..<a href="http://leodimilo.com/internetmarketingblog/link-building-and-getting-traffic/" rel="nofollow">Backlink Resource Guide…How to on getting backlinks that matter…</a></em></abbr></p>
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		<title>By: Annie Binns</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107615</link>
		<dc:creator>Annie Binns</dc:creator>
		<pubDate>Wed, 11 Feb 2009 22:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107615</guid>
		<description>I would guess that having built a reputation for valuable &quot;giveaways&quot; that you may be able to build your Notification List even by blatantly telling people that they will be signing up for nothing but news for now.  On the front page!  I know I&#039;ve signed up like that before.  You really can start to leverage your reputation a bit!  

(I think this because I started a new, very obscure niche and out of the blue someone suggested I go to your blog for some info, and I&#039;ve been here since you started!)

&lt;abbr&gt;&lt;em&gt;Annie Binnss last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/anniebinns/ndSA/~3/LryTHuMijCM/&quot; rel=&quot;nofollow&quot;&gt;I Lost the Head of Christ&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I would guess that having built a reputation for valuable &#8220;giveaways&#8221; that you may be able to build your Notification List even by blatantly telling people that they will be signing up for nothing but news for now.  On the front page!  I know I&#8217;ve signed up like that before.  You really can start to leverage your reputation a bit!  </p>
<p>(I think this because I started a new, very obscure niche and out of the blue someone suggested I go to your blog for some info, and I&#8217;ve been here since you started!)</p>
<p><abbr><em>Annie Binnss last blog post..<a href="http://feedproxy.google.com/~r/anniebinns/ndSA/~3/LryTHuMijCM/" rel="nofollow">I Lost the Head of Christ</a></em></abbr></p>
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		<title>By: Kelly Verge</title>
		<link>http://www.caroline-middlebrook.com/blog/using-your-blog-to-build-a-prospects-listquietly/comment-page-1/#comment-107569</link>
		<dc:creator>Kelly Verge</dc:creator>
		<pubDate>Wed, 11 Feb 2009 19:24:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.caroline-middlebrook.com/blog/?p=1204#comment-107569</guid>
		<description>The real advantage to building a list this way is that it&#039;s a list of people who are interested in what you&#039;re saying - not just interested in what you&#039;re giving away.

It&#039;s slower, but can be easier to build a relationship with than a &quot;standard&quot; list of freebie-seekers.

&lt;abbr&gt;&lt;em&gt;Kelly Verges last blog post..&lt;a href=&quot;http://backlinkage.com/link-building/10-things-i-learned-from-15-visitors-a-day/&quot; rel=&quot;nofollow&quot;&gt;10 Things I Learned From 15 Visitors a Day&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The real advantage to building a list this way is that it&#8217;s a list of people who are interested in what you&#8217;re saying &#8211; not just interested in what you&#8217;re giving away.</p>
<p>It&#8217;s slower, but can be easier to build a relationship with than a &#8220;standard&#8221; list of freebie-seekers.</p>
<p><abbr><em>Kelly Verges last blog post..<a href="http://backlinkage.com/link-building/10-things-i-learned-from-15-visitors-a-day/" rel="nofollow">10 Things I Learned From 15 Visitors a Day</a></em></abbr></p>
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