The Relationship Between Software & Internet Marketing

My overall goal is to make a living by developing software. In my absolutely ideal dream world, I would make that living by developing a cool MMORPG with millions of players and I’d be rich and famous! Ok back down to earth… !

The Problem with Software

My goals are somewhat hierarchical. I know what my ultimate goals are but there are steps that I need to achieve along the way. I cannot undertake a huge software project without having first built and completed some smaller ones. However, one of the big problems with software is that it requires a large investment of time & effort up front before there is even the slightest possibility of earning any money from it.

In fact, my intention is to develop free tools which are later expanded upon with bonus features available for a cost. So before I can even hope to charge any money I have to develop the free version, polish it, get an audience, prove it’s viability in the market and so on. In actual fact web development is something I have not done before so before I even write my first tool I’m going to have to work on those skills. My point is, there is an awful lot of work to be done before there is a possibility of income from software.

I Need a “Get Rich Quick” Scheme!

Just kidding! But I do need to try and get some money coming in as soon as possible just to try and offset the monthly outgoings I have for my mortgage, bills, childcare and so on. One of the great things about the internet is that anybody can publish themselves in a multitude of formats (written, image, audio, video etc) in an instant. Blogging platforms (like Blogger, Wordpress), image hosts (like Flickr), video hosts (like YouTube) have given anybody with a voice a means to have their say very quickly and with no financial commitment.

What this means is that it is possible to publish content and earn revenue from internet based properties very quickly. In another post I’m going to talk about something called the Thirty Day Challenge which has totally opened my eyes as to just how fast this can be done.

Also, the software I wish to develop is going to be largely distributed via in the internet. I’m not intending to market to businesses or create off-the-shelf software so all my marketing efforts will be concentrated online. Therefore it means that anything I can learn about internet marketing in general is going to be very useful to me further down the line when I have a software product that I want to market.

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