StumbleUpon Traffic - Ebook Review
StumbleUpon Traffic is a new ebook by Matthew Sherborne who brought us Instant Money Reports (reviewed here) which was about making money from short reports. This new ebook is about leveraging the power of StumbleUpon to send traffic.
There is no doubting the power of StumbleUpon as a source of traffic. It has been my single biggest source of traffic each and every month and has sent me almost 40,000 visitors since the inception of this blog last August. You’ll find other similar stories all over the blogosphere. One way to almost guarantee some StumbleUpon traffic is to blog about StumbleUpon so as a result there is already a ton of free information out there including on this blog. Can Matthews ebook offer us anything that hasn’t already been said?
Ebook Details
StumbleUpon Traffic is a 49 page PDF report costing $9 so it’s not expensive. It has an awfully long sales page for a $9 ebook but I’m starting to expect these things now! One gripe I have with the presentation of the ebook is that it does not have bookmarks embedded in the PDF. Actually I don’t see many ebooks with bookmarks, I wish more authors would put in the effort to create them.
The Content of the Ebook
The first dozen pages of the ebook were introductory, explaining why StumbleUpon is beneficial, how to sign up and how to use the toolbar as a Stumbler. While I suppose this information is necessary, I felt that it took up too much of the book - 25%. If the rest of the ebook had been more in depth I would have been okay with this, but I felt that 25% was just too big a chunk of the content to dedicate to something that is not going to be read for a second time.
Matthew gives a certain amount of space to the subject of StumbleUpon friends but I felt that he wasn’t really emphasising the right points. He didn’t explain exactly how having more friends gives your submissions more authority as a Stumbler. He also didn’t really explain fans. He tells us about the 200 person friend limit but doesn’t really give any advice about how to decide who goes into that friend’s list and how to attract more fans.
There’s quite a lot of discussion about the StumbleUpon profile, choosing the image your avatar and making your profile look appealing to others. He shows us the StumbleRank website which is interesting but not really useful in terms of generating traffic which is the goal we are after. He also talked a little about joining StumbleUpon Groups in the name of ‘increasing exposure’ but doesn’t really explain how this tactic helps gain traffic.
There’s more discussion about adding friends and Matthew advises us to “get on the good side of some active and top stumblers”. The theory is that if you add somebody as a friend they might add you back and so if you friend the top Stumblers you’ll have high profile friends. This is not a tactic I would recommend. I’ve read interviews with top stumblers and they get that a lot and they don’t like it! There are far better ways of getting fans and its far more important to get fans in your niche than just some random person from the top stumbler list.
The next topic to be addressed is the content of your site and here we have some ideas for writing the kind of content that does well on StumbleUpon. This section is pretty good but of course it’s all been said before. One thing that surprises me here is that the copy immediately moves from the content of your pages to submission guidelines but he doesn’t raise the question of whether or not to submit your own pages to the StumbleUpon network. Later in the book a formula is suggested for limiting your own submissions but personally I don’t submit any of my own pages any more.
There’s a small section about sending a page to a friend but once again the mechanics are discussed without really explaining the ethics or reasoning behind it. I personally find Stumble requests to be a little annoying when I get a lot of them especially when people don’t bother to get my name right!
Towards the end there is a fairly good section on the topic of monetizing StumbleUpon traffic but a couple of pages were dedicated to just listing affiliate networks such as ClickBank and Azoogle Ads. Two pages was simply unnecessary here and could easily have been added in the form of text links in an Appendix.
The book finishes off with a section called ‘Blackhat Stumbling’ and I actually found this the most interesting simply because I had never heard of most of it. Of course I would never use any of those techniques so it’s all rather moot anyway!
Missed Opportunities
Throughout the book I felt like Matthew did know his subject material but kept glossing over topics that could have been expanded upon and chose to focus on the obvious stuff that is already well covered in the blogosphere. For example, he briefly mentions the Stumbleupon Sandbox but doesn’t really say what it is, only that traffic can just stop. In actual fact there are several reasons why StumbleUpon Traffic could come to a halt and these are not mentioned in the ebook.
The sales letter boasts techniques that will practically guarantee a site will go viral yet I didn’t find anything in the book that really explained the viral nature of StumbleUpon. The book simply did not live up to its promise here.
The overall feel that I got from the book was that it was padded out which I find crazy as so much has been written about StumbleUpon that I can’t believe Matthew didn’t have more to say. I also felt as though the book has been rushed. He has not even had one of those funky covers designed for it. Now that’s not a necessity but this ebook comes from the guy who wrote the ebook on writing ebooks so he is not even following his own advice here.
I really wanted to be able to recommend StumbleUpon traffic because I am an affiliate so I stand to make a few bucks from it but I just can’t. There is probably more quality content in the links I have put in this post than there is in the ebook. Matthews earlier book on making money with short reports is way better and I still highly recommend that one.
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Matt Jones
March 5, 2008
I’m not sure what a Stumbleupon book could contain that can’t be found for free? Perhaps giving it away for free like you and I did (with Blog Monetization Strategies) would be better in the long run..
Matt Jones’s last blog post..By: 10 Free eBooks on Earning Money Online and Blogging | Toast & Egg & Me…