Stats & Analysis for March 2008 – $2,091 earned
Last month I broke the $2000 mark with income which was largely due to my ebook. To be perfectly honest I did not expect to match it this month but I did! In fact, I earned just a few dollars more which is rather cool. Lets get straight to the money…
Income
- Bluehost – $1,690
- Keyword Elite Software – $97.08
- 20 Ways to Make $100 a Day ebook – $76.95
- SeoMoz Membership – $60
- Teaching Sells – $51
- Direct advertising sales – $47.75
- AdSense – $32.43
- The Easy SEO Report – $10
- Standing Start Profits membership site – $8.73
- StumbleUpon Traffic ebook – $8
- Zen to Done ebook – $4.75
- Deal Dot Com sales – $4.73
Total income earned during March 2008 – $2,091.42
Like last month, I was unable to access live statistics for Blog Mastermind which might boost the final figures when commission details come in.
A strange thing started happening this month – I found transactions from products that I didn’t even know I had promoted! To figure out what the ClickBank sales were I had to form the hoplink using the publisher code in the stats to work out what I had sold! I have no clue when I promoted Standing Start Profits, but I must have done at some point.
The Keyword Elite software was promoted, well mentioned, in my ebook. This is where having assets such as an ebook can build a passive revenue over time because they keep earning trickles of income, even many months after initial release.
Bluehost Commission Breakdown
One thing that I wanted to do last month but was unable to was to break down exactly where my Bluehost sales had come from. Only the last 2 periods (of two weeks) are available in detail and I didn’t realise that so this month at the end of each period I wrote down the details of where my sales had come from. For March this is that breakdown:
- WordPress ebook: 14 ($910)
- Banner in blog header: 9 ($585)
- Others: 3 ($195)
It was a similar breakdown in February though I don’t have the exact numbers. I was expecting to see sales of BlueHost dry up in March. I assumed that most of the signups came from the ebook at the time when I did the email marketing campaign but that is not the whole story.
The download page for the ebook had 5,637 pageviews this month which is only slightly less than last month. Therefore even though I’m sure the email campaign brought in a lot of initial traffic, the traffic continues to come in. I am sure that the promotional box that I have on my header section helps a lot which means that as long as this blog gets traffic, the ebook will get downloaded and new sales can continue to come in.
Another assumption I am making is that many people do not read an ebook as soon as they download it. I am terrible for this – I download ebooks all the time and then forget about them. On my hard drive right now in my Internet Marketing folder are sitting over 100 ebooks and reports! I have read some of them but certainly not all. However, whenever I am about to do something new, I go look at my books and read relevant ones and I suspect other people do this too. So my assumption is that as long as my ebook remains on people’s hard drives, there is the possibility of sales continuing to trickle in for months or possibly even years into the future.
Blog Stats
RSS Subscribers

Last month I ended on 1,593 subscribers and yesterday I ended March on 1,811 bringing my growth this month to an additional 218 subscribers, *hello* :-)
So the growth is about the same as it was last month, around 200 new subscribers. It’s nice to see steady growth month after month. If the numbers continued to grow by around 200 every month I would double my subscribers by the end of the year which would be pretty good and that seems quite feasible.
Traffic Stats
Here’s the overview graph.

Analytics is playing up slightly by showing a zero on the 31st when there were actually 691 visits on that day. I’m pleased to see a few more ‘hills’ in the graph this month – what that indicates is that certain posts do quite well and bring in more traffic than usual. These are traffic numbers:

All of the numbers are up slightly from last month. Page views had an increase of around 5000 views which might have had something to do with my Easter Egg Hunt :-)
Traffic Sources

Search engine traffic is continuing to increase every single month, now accounting for 18% of my traffic which I am pleased with. Direct traffic was also up from last month which means that more people have my site bookmarked or are reaching me from a link in an external file such as my ebook.
Referral Traffic Analysis
Here are my top 10 referrers for March:
- StumbleUpon (3,248)
- The Warrior Forum (455)
- 45n5 Top 100 (359)
- Twitter (338)
- Delicious (173)
- Josh Spaulding (160)
- Teaching Sells (157)
- ProBlogger (154)
- LifeHacker (151)
- Courtney Tuttle (136)
One big surprise here was the Warrior Forum. I wrote a post about the Warrior Forum a few weeks ago as part of the marketing campaign for my ebook. I had intended to list my ebook and somebody else did it for me. I didn’t expect the listing to last long on the front page but I was wrong! It is still on the front page, it’s now a hot topic and that post has had 880 views. With 455 clicks that means that over half the people who viewed the post clicked through to my page – not bad!
You might also be wondering what Teaching Sells is doing in there – aren’t I supposed to be sending traffic to them? One of the advanced courses that is now being taught is all about creating niche sites and Tony Clark emailed me to ask if he could include my ebook as a resource for members which of course I agreed to.
As I looked through my referrers I was interested to note that I had inbound links from 776 individual websites! That’s quite a lot of links and over 150 of those sent me over 10 visitors and aren’t just spam links.
Keywords
Searches for my name almost doubled this month bringing in over 600 visitors and there were a total of 2,577 individual searches used to find me this month! That is what you call long-tail traffic. It took me hours to look through them all but doing so was an extremely valuable exercise and gave me a ton of ideas for future blog posts. I’m going to write a post about how to put your stats to good use!
As always, some of my more popular posts are attracting a large number of search terms. Posts such as the twitter guide, dofollow social bookmarking sites, and embedding youtube videos into wordpress all continue to attract a lot of searches.
However, what I have noticed this month is that I am getting traffic for more recent posts. For example, I saw a whole load of keyword searches related to the Easter Egg Hunt and this was posted less than 2 weeks ago. This tells me that my blog is certainly out of the Google Sandbox now which allows it to rank more quickly for new keywords.
Summary
Financially, I earned almost the same as I did in February which was a really nice surprise. I was pleased to see continued growth in RSS and traffic stats though it wasn’t exactly earth shattering growth. What I am noticing though is that successes from the past continue to work for me long after the initial work has been done.
My Wordpress ebook continues to make me money, old blog posts continue to bring in new traffic, ebook promotions are still working long after they were done. Every blog post that I write and every promotion that I do tends to bring results for a very long time. If that trend continues then I can only expect to see that growth continue month after month after month which means that a year from now, I could be seeing much larger numbers for the same amount of work time invested.
I passed the 6 month mark last week which was a big milestone for me. In those 6 months I have seen many blogs come and go. Its true what they say that the vast majority of new blogs do not make it past 3 months. I can tell you now that it really does get easier over time. If you are a new blogger who is struggling, hang in there!
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Chris Froment
April 1, 2008
This blog and your financial breakdowns are good inspiration for someone like me aspiring to break into the blog industry. Sometimes I question whether I’ll ever be able to blog to support myself, rather than just for fun, but you give good insight as to what to expect and strive for when my blog goes public, thanks!
-Chris