Shock News! I Should Be Making More Money!
I had an email today and one of the things expressed in it was that with my ‘reputation’, I should be making more money online than I am now. I get this a lot – you might have seen it in comments on this blog, particularly in my monthly stats posts where I publish my earnings.
I Am Not Making The Most Of Opportunities
What I assume is meant by these comments is that I am not making the most of the money making opportunities I have available. In this particular email for example it was suggested that I could make more money by promoting more products such as Firepow which gives great commissions and is recurring. I have also been advised to make better use of a list in a similar way to generate revenues by promoting products, to write more ebooks, and so on.
I’ve had other advice along the way too and generally speaking the overall message is – do more, sell more, promote more.
When I read comments like this I can sense the frustration in the person who is writing it. I can imagine them looking at me and thinking, why isn’t she making the most of what she has? If I was in her position, with all those blog readers I’d make so much more money than she does. Such as waste of opportunity…
And yes I am sure that other people swapped with my situation would indeed be making more than I do. Well I don’t have to guess – there are many other bloggers in this niche who have much smaller readerships than I do but who make a lot more money.
Now why is that? It’s quite simple – as correctly pointed out by the people who email me and comment here, I don’t not take advantages of all those opportunities. However, what these people fail to realise is that it is my personal choice not to do so. They assume that I must just ‘not get it’ perhaps so they send me their advice trying to help me out and I truly appreciate the gesture but it is not necessary.
There Are Many Ways to Make a Living
I recently passed my one year anniversary of being in business and in the conclusion of that post I also explained another reason for not having made much money – I simply don’t do all that much work! I work less than 40 hours a week and again, this is another personal choice. I value my happiness over business. I want to earn money but never at the expense at everything else that life has to offer.
That is why I chose to do this in the first place. I was earning a good salary in my day job and I would have been earning at least $70k a year by now had I continued in that career but I chose to quit, knowing that I would make very little money for a while because I value my happiness more than money. I am happier working for myself than somebody else. I am happier having freedom over my time than having to be a slave to the 9-5.
Similarly, this personal choice pervades everything that I do and every aspect of this business. When I first quit my job I had absolutely no clue what to do other than what I had learned in the Thirty Day Challenge. So this last year has been very experimental. I have tried various ways to make money and in the process I have found things that I like and things that I don’t like. Just because I found a way of making money doesn’t mean that I want to continue doing it.
That last statement might surprise you – why on earth wouldn’t I want to make money if the opportunity was right there and I knew how to do it? Because I also value integrity over money and some of the ways in which I have made money in the past have made me uneasy.
I’ll give you an example – promoting products that I don’t use or I don’t like as an affiliate. I have done this in the past and it makes me feel uneasy. I have absolutely no qualms about promoting something that I am a huge fan of. You’ll often hear me harping on about Yaro Starak’s Blog Mastermind for example. My latest thing is the Market Samurai tool. Unfortunately they don’t have an affiliate program yet so I can’t make any money off that one!
Old Fashioned Business Principles
I have been in business twice before and each time I offered a service that provided value in exchange for money. It was very simple. I provided something that somebody else wanted and got paid for it and everybody was happy. This is still what I want to do. Promoting affiliate programs is okay but I am not giving anybody any value, I am not providing a service so that’s never going to be more than a bit of icing on the cake. I am not going to build my business around that.
Even doing this AdSense project is only short term – just a way to kick something off, get an income stream rolling in. But to be perfectly honest I am doing the AdSense project more because I think it can be of value for others than for myself. Let’s get real – I do not want to spend the rest of my life writing about some vague niche that I am not interested in. However I do think that there are a great many people for whom an extra $1000 or so a month could come in very handy and I believe AdSense is an easy way to do it that anybody can do.
But back to me. Over the year I have slowly clarified how I want to make money and how I don’t want to make money. Here’s my current um, I don’t know what to call it, but here’s my thing:
I want to make a living by exchanging some unique value for money, and teach people everything I learn along the way for free
That pretty much sums it up. People often ask me why I give away so much on here. I like to teach, and I want it to be free always but that doesn’t mean that I don’t want to make money. I just don’t want to do it teaching. There was a time when I thought that ebooks, courses and so on was the path for me but it turns out not to be the case for a variety of reasons for me. I’m not saying that this is not a good way to make money – it IS, but it is not the path I have chosen to continue with. I have tried it, I don’t like it, now I am chosing soemething else.
But not all money comes from teaching, there are many ways to make money and you will see these unfold over the coming months and years on this blog. You might be looking at what I am doing and wondering exactly how I am exchanging unique value for money. The answer is, I’m not doing it yet! But I will be, it’s just going to take a wee while :-)
So you can all relax now. I know I don’t promote many products here, and I know I don’t push my advertising spots very hard, and I know I don’t use my lists very effectively, and I know I don’t write sales letters and I am perfectly comfortable with all of that. Don’t get me wrong – I have every intention to hit my $6k a month target and beyond but I will not compromise on my decisions to get there. I would rather that it take another year and I feel happy doing it than I do it in three months and feel bad about how I am going about it.
The Difference Between Should And Could
What I have identified in this post is that I certainly could change the way I work so that I earn more money, but that does not mean that I should. Most people don’t see the difference. It is human nature for most people to have an idea of what everybody else should be doing. How many people do you think supported my decision to quit the day job I had been in for just one year after fighting 7 years to get it? Um, one – me.
Not one single person in my life agreed with me. They all thought I should carry on working. After all that’s the right thing to do isn’t it? Get good grades, get a good job, get married, have kids, die. Oh wait, did I miss something, I’m sure I’ve missed something out. What is it? Oh yes, now I remember – live your life how YOU want it!
Here’s a universal truth that not many people believe. There is only one person in this world who knows what you should be doing. Guess who that is? YOU! By all means take in the advice of others but don’t mistake advice with knowing. Only you know deep down what is right for you. Not your parents, or your spouse, your co-workers or even your blog readers :-)
I’m going off topic a little here and this is not the right place to do it. If you’re interested in continuing the discussion then join me over at my other blog Life Should Feel GOOD! I’ll be following up this post next week over there in a more general sense, and not just in the business sense.
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Mark Mason
September 26, 2008
This is probably what I like (and respect) the most about you. You know who you are (and clearly the person who emailed you doesn’t). You are looking for something that most people never find, and many will not even take time to search for.
I get what you are trying to do. I value your contributions on this blog and elsewhere. I applaud your honest and courage.
And, as you know, if there is ever anything that I can do to help you reach your goals, all you have to do is ask.
To your success
(uniquely defined by you alone),
Mark
Mark Masons last blog post..How To Stop Digital Product Theft Using DL Guard