New Advanced Lesson Added to Traffic Rush
I’ve developed a home study course on the usage of StumbleUpon to drive traffic to your website. This project is the account of my progress in developing and marketing that course. The course is now LIVE, is called Traffic Rush and you can enroll right now at http://www.traffic-rush.net/.
How to Ask For Stumbles Without Being a Jerk!
I’ve been working on part #14 of Traffic Rush which is probably my favourite lesson of all – “How to Build a Massive, Loyal Fan Base” and that was supposed to include a section about asking your friends for stumbles but the original lesson is already too big and I found some more I wanted to say about it so I decided to split it out into it’s own lesson.
However, I didn’t really want to extend the course so I have merged two of the other lessons into a single one. I have merged “Using Web 2.0 to Virally Increase Your StumbleUpon Exposure” and “Power Tools for Getting the Edge in StumbleUpon” into a single lesson which I’ve called “Viral Web 2.0 Integration & Cutting Edge Power Tools”. I have adjusted the curriculum accordingly.
The Dangers of Writing As You Go Along
I’ve been working on this course for a long time (mainly due to procrastination on my part!) and a few people have suggested to me that instead of developing the whole thing up front, that I should simply write one or two lessons and release them and then continue to work on it while the earlier lessons are released.
While this sounds like a good idea in principal, the downside is that it does not allow for later editing. I find that I am constantly going back and editing the lessons I have already written as I write the new material and of course I wouldn’t be able to just add entire lessons and shuffle things around like I just have if I was just releasing the content one step at a time.
I do wonder if that is just me though? I know several other people who have released courses, coaching programs etc on an on-going basis without having much material up front and they simply write it as they go along. I like to keep fiddling with things! Shame I don’t spot more of my typos when I fiddle :-)
I know some of you have been waiting for this course for ages but the end result will be much better this way and it really isn’t far off now!
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I think you’re just teasing us by making us wait, Caroline ;)
A fine marketing strategy though…
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sounds very interesting. looking forward to it caroline!
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Hi Caroline,
I think i commented on a previous post about releasing the lessons as you write them. Personally I think this is a good idea as it gets you going and you start to get feedback that could be beneficial to future lessons.
If you get feedback that is negative about a lesson, then you can always refine the lesson and republish it.
Have you read “Ready, Fire, Aim”? It kind of follows this approach.
However, I was mainly keen for you to do this because I am itching to see the content :)
-Dominic.
Carolyn -
The problem is with Stumbleupon there will always be something new that you want to go back and add.
It’s a dilemma.
Think how bad it would be if you were writing about Twitter – there’s something new nearly every day it seems.
Keep up the good work,
Lowell
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@Kate, lol yeah well that is certainly one of the main strategies behind the Product Launch Formula but truthfully it drives me nuts that I’ve been working on this thing for almost 4 months. When I first started this project I honestly thought I was just going to write a few emails and be done in a couple of weeks!
@Dominic, the main reason I didn’t want to do that was just in case something happened that caused me to not be able to work. Maybe I had a sixth sense or something but a couple of months after starting I had major issues in my personal life which caused that very situation so I’m glad now that I have decided to hold off until it’s all completed.
@Lowell, no the strategies for driving traffic with StumbleUpon haven’t changed much in the last few months. If something changes in the future I can always send out little updates.
Sounds like you made a good choice then. I’m sure it will be worth the wait :)
Hope everything is going well now.
-Dominic
Some would call it perfectionism, some would consider it a smart move…I’m with the latter.
If adding more time means a better outcome, then feel free to take the time you need, especially if its a cost-based product. :-)
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@Dennis, well yeah I do have a slight perfectionist streak but that’s not really a good thing so I’m working on that! Only the advanced lessons have a cost – the basic ones are free to all :-)
I’m not so sure how well this will work, I see it as being a one-off deal that wont last very long.
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How many pages is StumbleRush, in total?
@Ruchir, I’m not sure what you mean by ‘pages’ exactly. There are 20 lessons and each one is quite in-depth. Most are accompanied by one or two videos.
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