Multiple Facebook Accounts and Their Alternatives
This post will discuss why you might want multiple Facebook accounts, explain why you can’t technically have more than one account, and proposes a solution to the problems outlined in the first section.
Who Would Want Multiple Facebook Accounts?
You’re probably wondering why anybody would want multiple Facebook accounts… well when you login to Facebook you are shown a news feed that displays news items about your friends and these are in chronological order. When you have a large number of friends, you’ll miss a lot of them unless you login very often. That’s not a problem for most regular Facebook users but if you are a marketer or somebody who has any kind of online ‘personality’ you’ll find that your friends list fills up fast and you miss a lot of news.
This has become a real problem for me in recent months as the growth of my blog (which advertises my Facebook profile) has meant a corresponding growth in Facebook friends. Because I publicise my profile URL both on the blog and on other places, I know that I am going to get lots of friend requests from people I don’t personally know so I make it a policy to simply accept all requests.
Generally speaking, growth is a good thing! In StumbleUpon for example, having a large fan base means that your profile has more authority and will drive more traffic to the sites you thumb up. However in Facebook, having a large number of friends doesn’t really benefit you in any way as a marketer because you can’t mail out to all your friends – just as well as that would reduce Facebook to a spam fest and it would quickly die.
For somebody who uses Facebook both for personal and business purposes like I do, having all these friends is actually a downside because what happens now is that when I login to Facebook I see relationship updates, photos, event notifications and so on from a whole bunch of people who I don’t know and then buried in amongst all of that I’ll see a news item from one of my real friends or family. This problem really hit home for me a couple of months back when I found out that an old friend of mine had got married. All the details were on Facebook but I never saw it as my newsfeed was buried in marketing noise.
Organising Friends Into Lists
I thought I had found a solution to this problem when Facebook introduced a feature to allow you to organise your friends into lists. I created a list for my friends and family and everybody else that I don’t really know are just uncategorised. However, the problem is that Facebook doesn’t allow you to use this list to manage your news feed. Note, if Facebook developers are reading this post, take heed – this is a much needed feature!
You can edit your news feed settings to show more or less of a particular type of item and you can show more or less news from a particular person. However, what you can’t do is tell Facebook to show you more from all the people on a list. If I could do that I would have setup three lists – (1) real life friends and family, (2) Internet Marketing people that I don’t know in real life but have got to know well through my business and (3) people I really don’t know at all. I would want to show the maximum amount from my real friends and probably nothing at all from the last list. Alas, you can’t do that with Facebook just yet!
Creating Multiple Facebook Accounts
The most obvious solution to the problem is to create multiple Facebook accounts – one for your personal life that you keep private for your friends and family and another for your business activities or whatever it is that makes you a public figure of some kind. However, there is a major flaw with this strategy – Facebook does not allow multiple accounts! It is limited to strictly one account per real live person, no matter how many online personalities you may have :-)
Aside from the fact that Facebook doesn’t allow it, it would be very tricky to implement if your online personality is the same as your personal one. I blog as myself, my brand is my name so there is no separation between Caroline Middlebrook the blogger and Caroline Middlebrook who my friends and family know. If you have a business brand then it is feasible that you could create a separate account under your business name but there is another solution that works better.
Facebook Pages
Any Facebook user can now create a Facebook page which is specifically for publicising a person, a brand or a product – perfect for anybody wishing to do any kind of marketing via Facebook. Other Facebook users can become fans of this page which is a one-way relationship and replaces the friendship status. On your page you can add things like notes, events, videos, have a discussion board and so on.
Also, you can add many Facebook applications to your page, so for example, I have added an application that will report my blog posts to my page so that my fans (that sounds so corny!) will know when I have published a new posts and I have now removed that application from my main profile.
To create a Facebook page go to this url: http://www.facebook.com/pages/create.php and get started, it’s quite self-explanatory. Before it goes live you have to publish the page so you can fiddle with it to your hearts content before publishing.
So, here is my new Facebook page:
http://www.facebook.com/pages/Caroline-Middlebrook/43603344682
I am going to start publicising this instead of my personal profile and I shall be removing people that I don’t know from my main profile and making it more private from now on.
In conclusion I would say that anybody who was previously considering creating multiple Facebook accounts to manage their profiles should instead have one personal account for friends & family and then as many fan pages as is necessary to manage the online personalities, products, brands and so on. I may write a follow up post about Facebook pages once I learn a little more about them.
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Mark E. Mason
January 12, 2009
Oh man, I hope I don’t get removed. I’m not sure my heart could bear it.
Mark E. Masons last blog post..Adding Google Custom Search To Your Wordpress Blog