Bluehost

Multiple Facebook Accounts and Their Alternatives

January 12, 2009 Posted under: social media by Caroline Middlebrook

This post will discuss why you might want multiple Facebook accounts, explain why you can’t technically have more than one account, and proposes a solution to the problems outlined in the first section.

Who Would Want Multiple Facebook Accounts?

You’re probably wondering why anybody would want multiple Facebook accounts… well when you login to Facebook you are shown a news feed that displays news items about your friends and these are in chronological order. When you have a large number of friends, you’ll miss a lot of them unless you login very often. That’s not a problem for most regular Facebook users but if you are a marketer or somebody who has any kind of online ‘personality’ you’ll find that your friends list fills up fast and you miss a lot of news.

This has become a real problem for me in recent months as the growth of my blog (which advertises my Facebook profile) has meant a corresponding growth in Facebook friends. Because I publicise my profile URL both on the blog and on other places, I know that I am going to get lots of friend requests from people I don’t personally know so I make it a policy to simply accept all requests.

Generally speaking, growth is a good thing! In StumbleUpon for example, having a large fan base means that your profile has more authority and will drive more traffic to the sites you thumb up. However in Facebook, having a large number of friends doesn’t really benefit you in any way as a marketer because you can’t mail out to all your friends – just as well as that would reduce Facebook to a spam fest and it would quickly die.

For somebody who uses Facebook both for personal and business purposes like I do, having all these friends is actually a downside because what happens now is that when I login to Facebook I see relationship updates, photos, event notifications and so on from a whole bunch of people who I don’t know and then buried in amongst all of that I’ll see a news item from one of my real friends or family. This problem really hit home for me a couple of months back when I found out that an old friend of mine had got married. All the details were on Facebook but I never saw it as my newsfeed was buried in marketing noise.

Organising Friends Into Lists

I thought I had found a solution to this problem when Facebook introduced a feature to allow you to organise your friends into lists. I created a list for my friends and family and everybody else that I don’t really know are just uncategorised. However, the problem is that Facebook doesn’t allow you to use this list to manage your news feed. Note, if Facebook developers are reading this post, take heed – this is a much needed feature!

You can edit your news feed settings to show more or less of a particular type of item and you can show more or less news from a particular person. However, what you can’t do is tell Facebook to show you more from all the people on a list. If I could do that I would have setup three lists – (1) real life friends and family, (2) Internet Marketing people that I don’t know in real life but have got to know well through my business and (3) people I really don’t know at all. I would want to show the maximum amount from my real friends and probably nothing at all from the last list. Alas, you can’t do that with Facebook just yet!

Creating Multiple Facebook Accounts

The most obvious solution to the problem is to create multiple Facebook accounts – one for your personal life that you keep private for your friends and family and another for your business activities or whatever it is that makes you a public figure of some kind. However, there is a major flaw with this strategy – Facebook does not allow multiple accounts! It is limited to strictly one account per real live person, no matter how many online personalities you may have :-)

Aside from the fact that Facebook doesn’t allow it, it would be very tricky to implement if your online personality is the same as your personal one. I blog as myself, my brand is my name so there is no separation between Caroline Middlebrook the blogger and Caroline Middlebrook who my friends and family know. If you have a business brand then it is feasible that you could create a separate account under your business name but there is another solution that works better.

Facebook Pages

Any Facebook user can now create a Facebook page which is specifically for publicising a person, a brand or a product – perfect for anybody wishing to do any kind of marketing via Facebook. Other Facebook users can become fans of this page which is a one-way relationship and replaces the friendship status. On your page you can add things like notes, events, videos, have a discussion board and so on.

Also, you can add many Facebook applications to your page, so for example, I have added an application that will report my blog posts to my page so that my fans (that sounds so corny!) will know when I have published a new posts and I have now removed that application from my main profile.

To create a Facebook page go to this url: http://www.facebook.com/pages/create.php and get started, it’s quite self-explanatory. Before it goes live you have to publish the page so you can fiddle with it to your hearts content before publishing.

So, here is my new Facebook page:

http://www.facebook.com/pages/Caroline-Middlebrook/43603344682

I am going to start publicising this instead of my personal profile and I shall be removing people that I don’t know from my main profile and making it more private from now on.

In conclusion I would say that anybody who was previously considering creating multiple Facebook accounts to manage their profiles should instead have one personal account for friends & family and then as many fan pages as is necessary to manage the online personalities, products, brands and so on. I may write a follow up post about Facebook pages once I learn a little more about them.


Want to Make Money Blogging? My free course, The Bloggers Bible contains everything you need to know about building a highly popular and profitable blog from scratch!

Just fill in your email below to get your first lesson immediately:


Post to Twitter Tweet This Post Post to StumbleUpon Stumble This Post


You might also like these similar posts:

Social Bookmarking v Story Submission for Self Promotion
Rethinking the Role of Social Media in Niche Marketing
Caroline’s Favourite Links #13
Should You Use Multiple Accounts in Social Networks as a Niche Marketer?
Communicating With Your Target Market

40 Comments:

Mark E. Mason
January 12, 2009

Oh man, I hope I don’t get removed. I’m not sure my heart could bear it.

Mark E. Masons last blog post..Adding Google Custom Search To Your Wordpress Blog

David Hobson
January 12, 2009

I have a hard enough time keeping up with just one facebook account i could`nt even begin thinking about starting more.

David Hobsons last blog post..3 Suggestons When Selecting Clickbank Products

Karlyn Morissette
January 12, 2009

I ran into this problem when my office wanted to start running Facebook ads. There was no way I was using my personal account for my job. Facebook’s answer to the problem? Just make up a person. No joke – that’s exactly what their technical support told me. So I set up an account under my Grandmother’s name :-)

John Folk-Williams
January 12, 2009

Thank you for bringing this to my attention. It’s exactly the sort of thoughtful analysis of the potential of social media that brings me back to this blog. I don’t yet have a blog I’m trying to monetize, but I’ll be launching a couple soon – your posts are always helpful in guiding me without the hype I often see about vast riches without effort. Thanks! John

John Folk-Williamss last blog post..Healing Waters in the Grand Canyon

Harry Spencer
January 12, 2009

Thats a great idea, my social staff has come to a complete standstill since I started with Internet Marketing but knew I would have to get back to it when I’ve worked through various other aspects of my business. I will definitely be doing it like this when I do thanks or the advice.

Harry

Harry Spencers last blog post..Royalty-Free Images, Vectors, Audio and Videos

Harry Spencer
January 12, 2009

Social Staff pretty certain that should be stuff ;-)

Harpy´s Nightmare
January 12, 2009

…so that´s explains why my request was not accepted, huh! XD

It´s a great suggestion, as I have sooooo many accounts that I get fed up trying to keep my excel spreadsheet up to date…on FB I have a couple of different pages for people/products I promote and want to get fans to .. .. .. and fortunately I have not yet gone down the road of using me real me as my business personality…if I ever do I should re-read this post.

Mike
January 12, 2009

Thank goodness you flagged this up, as I was just about to start to work on Facebook. In my case I am going to create two accounts – I can do this as I am incognito on Mike’s Life, so I can legitimately set up a second account for my “real” life.

Mikes last blog post..Day Twenty Five – Scuba Diving Therapy

Gini
January 12, 2009

I haven’t started marketing with facebook, but I do have multiple myspaces for different things which works very well for me. Myspace has the Friends Categories feature, which is extremely convenient.

Thanks for bringing this up! I’ll definitely be looking into it further.

Ginis last blog post..Easy Vintage Effect in Photoshop

LaVedaHMason
January 13, 2009

Not only did you point out the difficulties for those of us building a web presence on FaceBook, you cogently point the way to a workable solution!!

I enjoyed talking with you today, thanks for the ‘push’ to do the same…

Great post!!

It’s possible to do that business page or fan page that was shown as an example and it’s also possible to develop a group with different features.

Gennaro @ Enduring Wanderlusts last blog post..Visa-Waiver Travelers To Register Online To Enter U.S.

R&B Love Songs
January 13, 2009

Nice idea. It also serves as a great way to market your site so it really serves a best of both worlds here. I think you’re on to something though with the lists being used in news feeds. It’s a simple feature, but a crucial one!

Caroline Middlebrook
January 13, 2009

@Karlyn, hehe I suppose their ethics go out of the window when it comes to making money!

@Gennaro, yeah a group is another option but that’s not really suitable for promoting a person. Having a ‘Caroline Middlebrook group’ would look weird and somewhat egotistical!

Karlyn Morissette
January 13, 2009

@Caroline – I don’t really view it as being unethical. They didn’t have an adequate solution for the problem and couldn’t really give me an answer so you just do the best you can. I know my grandmother doesn’t mind and its all for a good cause (I work for a non-profit in their fundraising office).

Donny Gamble
January 13, 2009

I think I need only one Facebook account because if I have multiples one it will become to much of a habit and I would be wasting extra time on those other accounts.

Donny Gambles last blog post..Blog Comment Blueprint Affiliate Program

BlogTalks
January 13, 2009

I believe Facebook has an actual celebrity type section where you can register as an official somebody to use instead of a standard account.

How interesting that you posted this! I spent the morning trying to figure out if I could set up a second Facebook account, for the same reasons you laid out.

I finally discovered that I could set up a page instead to publicize my blog, which I did.

I could have saved a lot of time if I had read your post first!

The Internet Marketing Mavens last blog post..Why You Must Promote Your Online Business

@Caroline

Agreed :)

Gennaro @ Enduring Wanderlusts last blog post..Recycled Masterpiece: Chandigarh’s Rock Garden

MikeWords
January 14, 2009

I was just thinking about doing this myself. I have a facebook account for IRL friends, and I didn’t want to mix my blogging world with that account. Yet, I want to use the power of facebook to build my blog. Thanks for the confirmation.

MikeWordss last blog post..Take an Unpopular Stance in the Name of Content

R&B Love Songs
January 14, 2009

Please post links to the pages you set up guys, I’m interested to see what everyone else is able to do with theirs as i try and make one for my own work!

Caroline Middlebrook
January 14, 2009

@Karlyn, I meant unethical on the side of Facebook. They are usually so strict about their policy but they are quite happy to break it when they see potential advertising income!

Karlyn Morissette
January 14, 2009

@Caroline – Gotcha. That’s what happens when I answer comments before coffee ;-)

Kirsten Winkler
January 14, 2009

Hi Caroline,
exactly the idea, that I needed. Thank you very much :)

Kirsten Winklers last blog post..First News

Colin Berry
January 14, 2009

I didn’t survive your cull :-) but will be interested to see how well the page works for a blogger with your many posted links.

I have always been interested in your posts and links which appeared in my newsfeed, and I have now become a fan of your page.

I work in Systems Analysis and Development of Software.

Reyn Aria
January 15, 2009

Facebook page sounds more interesting than secondary account. I like the feature in page that you can add applications. Guess I’ll build my page instead. Thanks Caroline.

Reyn Arias last blog post..Building Your Home-Based Business Like Building A Real House

Laura-Jane
January 17, 2009

Aah, I am struggling with this right now too. Glad to read that I am not the only one trying to balance my real friends with my fans! (I know, you’re right, fans does sound corny, but you know what I mean!) My bandaid solution was to purge all the personal stuff from my facebook account (especially photos), but I am dissatisfied with that solution.

Great post and topic. I really enjoy your writing, perspective, and honesty. I need to find the time to really dig in to your archives!

Fernando | Jackie Tohn
January 18, 2009

Similar problems emerge in other sites as well. I’d love to create another Ezinearticles account, but the site doesn’t allow them. But I don’t want to lump all my articles in one account either, and even if they do allow additional pen names, I’m not satisfied with that either.

Caroline Middlebrook
January 19, 2009

@Jackie, what’s wrong with a pen name at EZine?

Stan B
January 21, 2009

I find it so hard keeping up with multiple accounts. I find it hard enough having a lot of email accounts. Another Facebook would be one extra thing for me to forget!

I really need to get organised!

Stan

Mike Huang
January 24, 2009

Sadly I had a 3,000 friends base account deleted after about 2 months of working on it :( Facebook caught on, but maybe because I was inactive for a few days and the daily 30-70 friend requests caught on.

-Mike

Caroline Middlebrook
January 25, 2009

@Mike, you must be doing something wrong with your social media strategy in general. You’ve had a twitter, StumbleUpon and now Facebook account banned. Mass-adding friends is not the way to go in any of these sites. Use the sites naturally and they will grow naturally and when you promote something your following will be much more receptive to it.

Cat
January 26, 2009

It’s a pity Facebook really doesn’t let you customise your feeds better for “real life” friends and your business contacts because a proper Facebook account is such a great tool for making connections. I really don’t think that pages cut it.

Even amongst “real life” friends, there are some friends that you don’t really know. I guess you’d call them acquaintances rather than friends. I’ve found that I’ve created better friendships with these people just through responding to status updates. Pages don’t let you do that. It would be so great if you could dip in and out of your business contacts while still keeping up with the important news of your friends and family.

Maybe we should start up a Facebook group to customise feeds on lists? ;p

Cats last blog post..Happy (Chinese) New Year!!!

Steve Webb
February 16, 2009

Great post, Caroline. I’ve had a facebook account for over a year but really haven’t figured out the best way to use it. Thanks for pointing out at least one way that can be useful.

Terry
February 20, 2009

Thanks for the informative post. I didn’t know that in facebook you can make up a separate page for other use. On another note, sometimes I want to post business information on my facebook page but I don’t necessarily care that my friends and family view it. Interesting to know there are other options.

Terrys last blog post..For Our Teacher

ire
July 21, 2009

Hi!
I need HELP!!!!!
I found out that one can make more than one account in facebook, so tried it… (just to see- was not going to keep it) but somehow I erased or blocked my old one… I don’t know what to do!!! I just want my old facebook profile back, with all my pics and all my contacts!!!!!
please help!!!!!!!!!!!!!!!!!!!!!!!!!!

Paul Epperly
September 8, 2009

I have been asked to set up a Facebook account for my HS Grad class. With only about 30 friends on my existing account my home page, due to news releases & postings, is already one big mess. Now if I add another 100 persons, even if i set up a group in my existing account, I have a feeling it’s really going to trash my home page. Wouldn’t it be easier to have 2 separate accounts but whenever I try with even a differents account, my existing Facebook home page pops up. Is there a solution? I liked reading all of the comments people have posted. Sounds like I’s not alone with this problem.

Rebecca Foughty
November 29, 2009

What about if my husband wanted to set up an account using my same email address? Do we need to get another email address?

Debbie
December 2, 2009

wish i read this earlier. Had the same challenge as Karlyn. Now I have 2 fb accounts one for my personal life and one so that I could set one up for the company page. I should have used Grandma’s name. It’s become quite confusing to say the least and I’d close it if our company page didn’t have so many fans already.

Dan
December 30, 2009

I really want to open a second Facebook account but I am afraid of getting banned fro having 2 of them. I’ve ran ads on my personal one, but want to swop over to a business one. Would they be able to pick up on using the same credit card details?

Luis Fer
February 8, 2010

Caroline,

First of all great post, but I still have a few doubts about it.

Well, b4 everything else let me say that I find it strange that you say you can’t “filter” your news feed with your lists cause, even though it is now Feb and Facebook has changed yet again, at the moment of your writing it was already possible to filter news feeds according to lists in the left section.

Still seeing beyond that, I have 2 problems relating to facebook and the personal/professional dilemma:
1) I want to be able to write and chat more like me without ppl I dont know reading everything I write.
2) I am an administrator of a couple of fan pages/groups, namely, the Social Media Club Mexico, which is creating a great deal of attention to me and people from the club try to add me as a friend, ppl i dont know and would want only to notice the pro side of me. The Fan pages solution you propose sounds great, but I can’t administer other Fan pages thru my fan page, you know what I mean? so I can’t avoid that “attention attraction” from the clubs and groups with Fan Pages. Would you think that in this case I would be best to have 2 FB accounts (yes, actually you can have 2, just different mail accounts and voila). would love your input. thanks.
Luis Fer´s last blog ..SMLatam. cierra fuerte con grandes ideas y una gran presentación de Brian Solís. My ComLuv Profile


3 Trackbacks:

Sheri Larsen’s Links for January 12th | Sheri Larsen's Flying Cloud

[...] Multiple Facebook Accounts and Their Alternatives – From Caroline Middlebrook. I just closed my Facebook account to separate my personal and professional lives. Caroline suggests using Facebook pages for public profiles. [...]

Multiple Profiles on Facebook « Exocortex

[...] like FB Pages is the recommended way to go. Let’s [...]

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled


Recommended Services
MyBlogLog Community
Top Commentators
Copyright © Caroline MiddlebrookTheme designed by Design Farmer

Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.