I’m Launching a New Blog & Revamping my Newsletter!
If you watched Yaro Starak’s video about conversion blogging you’ll know that he discusses the importance of building an email list. My first attempt a building a list was to launch a newsletter which I did back in April but to be honest I have not been happy with it - either the content of the newsletter itself or the signup rate.
Newsletters Are Low Value
The word ‘newsletter’ is quite vague but it generally suggests that the content will contain some kind of news. Many websites that have a newsletter publish news about the website itself or services offered by that site - in other words, pretty much just a sales pitch. Even though my newsletter contains news about the Internet marketing industry and not news about me, the preconception of a newsletter has probably led to the low signup rate.
However, if I am quite honest, I haven’t been happy with what I was putting out. I basically pulled together some mini news bytes from the previous week or two but there was nothing in there that couldn’t be found in somebody else’s blog or in social media somewhere.
A High Value Offer
Another thing that I am now seeing an increasing number of bloggers offering is a basic incentive to sign up. They simply offer some kind of free report in exchange for the email address. I have signed up for a few of these and in my experience almost all of these people don’t go on to foster any kind of relationship with their list so of course most people will download the free report and unsubscribe.
Most marketers build a list so that they can pitch something to that list at some point. This is the technique that Yaro is really emphasising in the new version of Blog Mastermind (re-opens next Tuesday). The problem is that many people who do nothing more than just offer a free report and then send out the odd pitch is that their list are not receptive to being sold to and they will unsubscribe very quickly.
In order to keep people on your list you have to provide valuable information over and over again. A free report doesn’t cut it. Yaro’s list is actually the best example that I have seen because it has a very specific focus which is highly related to the subject of his blog - Blog Traffic Tips, and it contains over 50 tips sent out on a weekly basis. In other words, the subscriber gets valuable content each and every week. Yaro then monetizes the list with the occasional promotion but I suspect that the majority of the people on the list stay subscribed because they are getting such good information.
I’ll come back to the subject of email lists in just a moment - first an interlude…
I’m Launching a Brand New Blog!
I have been contemplating starting a new blog (or taking this one in a different direction) for quite a long time now. The urge to do so has been getting stronger and stronger and last week I was hit with the perfect name and made the decision to start it. The blog is called…
Life Should Feel GOOD!
It’s not live just yet… I’ll be launching it in the next week or so once I have written a few posts. The name of the blog should give you a clue to the subject! Basically it’s about my quest to live a life that truly feels good. Mine hasn’t been feeling all that good for a while and frankly I’ve had enough of all the crap that life seems to want to throw at me so I’m on a mission to turn it all around!
This new blog will be very much like this one in that I’ll be mainly sharing my insights and what I learn on my own journey. As usual, I’m no expert :-)
So, back to my newsletter…
Newsletter Total Revamp
When I created this blog I was a total newbie and I really didn’t know what I was doing. But in the last year I have learned rather a lot and now I get a chance to put it into practice! I wonder how fast I can build up this new blog with all the knowledge that I have now? Now I get a chance to really put Blog Mastermind to the test!
I’m sure that some of you would also be interested to watch me build this blog from scratch so rather than do this as a new project like I usually do, I am turning this into a series for my newsletter, only it’s not going to be a ‘newsletter’ anymore.
I’ll be getting rid of the existing content entirely and changing it to be almost entirely dedicated to documenting my progress in building this new blog from scratch. I will of course be sharing all of the techniques that I use to do that.
So if you are interested in watching me grow a brand new blog from scratch then sign up to the newsletter! I’ve contacted my graphic artist to redo the artwork for me so the opt-in box will make more sense soon!
And yes I’m sure I’ll lose a few of my existing subscribers by doing this but I really don’t have very many anyway :-)
If you've enjoyed reading this post then please subscribe to my Full Text RSS Feed.










Dante Explorer
July 25, 2008
Good luck on the launch, I like the title already!