How To Find High Paying Niches (For AdSense)
I’m currently building a niche site that is designed to be monetized entirely by AdSense. To maximise AdSense revenue there are a number of factors that we can tweak - the traffic, the click through rate to the ads and the cost per click to the advertiser of the ads. This post looks at the last of these - the CPC.
Where Does the CPC Come From?
Google AdSense is tied into Google AdWords which can be confusing at first but basically it is just an advertising network where Google control both sides of the market and takes a good slice of the income at both ends.
Merchants that have stuff to advertise purchase keywords in the AdWords program. Publishers (that’s us) who have content to monetize use AdSense to show contextual ads from the AdWords network on our sites.
Google has its own keyword tool that you can use to check the CPC for any given keyword. Type in your chosen keyword and then from the drop down “Choose columns to be displayed” select “Estimated Average CPC”. This is the estimated average cost per click that an advertiser would have to pay and I believe it is for the number #1 position.
This is not what you get paid when somebody clicks the ad on your website. You only get a slice of that and that percentage depends on the performance of your website and of your overall AdSense account. Generally speaking if your sites perform ok you can expect around half.
So obviously if you are going to build a website around a single keyword (which is what I am doing) then you want to pick one that has a high CPC. Better to go for a $10 keyword than a $1 keyword right? Well sort of, you still have to ensure that you can actually compete for the keyword you choose but that’s another blog post…
Where To Start Looking
You can go to Google’s keyword tool or use another similar tool and type in any keyword you like and all the information you need is right there but most people don’t know what to type in. Here are a few ideas of where you can begin your search. I have put together a video demonstrating all these sources in practice and then written some notes below with links to the sites mentioned.
Finding High Paying Niches (For AdSense) at YouTube
1) The Obvious Contenders
There are some niches that always pull in the mega-bucks. Weight loss, viagra, mortgages, home loans, making money online, real estate, insurance etc. The problem with these markets is that they are usually highly competitive. However, it’s still worth a look because if you can spend some time doing some digging you might be able to drill down to a little sub-niche of one of these big markets that still pays very well but is not so overcrowded that you can’t compete.
I managed to find four viable keywords in a very competitive niche though I’m not sure if I will pursue it nor not as I might struggle to write the content but again that is a topic for another post! Here is a list of the top 100 most expensive keywords from SpyFu.
2) Profitable Affiliate Products
If there is an affiliate product in a niche that is selling well then there is a very good chance that there are people advertising in that niche and paying good money for the keywords. Go to the ClickBank marketplace, select any category and sub category and have a look at what is in there. You are looking for products with a high payout per sale and high gravity. The gravity means that the product has actually been selling.
Once you’ve found your product do your keyword research in that niche and see if you can find a keyword to target. An added benefit to this method is that if you want to combine affiliate marketing with your AdSense revenue you already have a product to promote.
3) Article Directories
One of the best ways to generate backlinks is with article marketing and this will be one of the strategies that I am using for my own niche sites. Therefore if a niche is popular and people are making money in it you can bet that a whole bunch of marketers will have been busy writing articles.
Go to Ezine Articles and browse through the categories. Any category is likely to be a potentially good niche. You can double check by doing a search in the search box on the left sidebar - this will tell you how many articles there are in that niche. If there are thousands, you’re onto a winner.
4) PLR Content
Public Label Rights is content that you can purchase the rights to redistribute on your own sites. You can also distribute content you find on article directories such as Ezine Articles mentioned above but then the content is not unique and so might not rank as well.
What many people are doing now is selling PLR content on selected niches to just a few people in order to cut down on the duplication. The bottom line is that nobody writes PLR content in markets that are not profitable because nobody will buy their content. So you can use this knowledge in the same way to browse through what PLR content is being created. You can simply go to Google, type in something like “PLR packs” and have a look at what comes back.
Any Other Ideas?
I’d be interested to know how other people go about doing their research. I don’t expect you to reveal your niches but its interesting to see the mindset behind how people get started so if you have any other tips, please share :-)
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Kevin Wilson
August 18, 2008
Another way of finding a high-paying niche is to look for subjects with lots of frequently-published magazines on Amazon, then use a keyword tool to dig for your niche phrases within that subject (I use Micro Niche Finder which gets the adwords CPC for each key phrase if you want it to.)
I do find though, that I make more money on a site with lower-paying ads if it’s an audience that likes to click on ads (eg is researching a purchase) and that I can drive traffic to more easily.
BTW, PLR is “Private” Label Rights, not “Public” - as in private label real-world products, someone else makes them and you brand them as your own.
Kevin