Bluehost

How To Find High Paying Niches (For AdSense)

August 18, 2008 Posted under: Making Money Online by Caroline Middlebrook

I’m currently building a niche site that is designed to be monetized entirely by AdSense. To maximise AdSense revenue there are a number of factors that we can tweak - the traffic, the click through rate to the ads and the cost per click to the advertiser of the ads. This post looks at the last of these - the CPC.

Where Does the CPC Come From?

Google AdSense is tied into Google AdWords which can be confusing at first but basically it is just an advertising network where Google control both sides of the market and takes a good slice of the income at both ends.

Merchants that have stuff to advertise purchase keywords in the AdWords program. Publishers (that’s us) who have content to monetize use AdSense to show contextual ads from the AdWords network on our sites.

Google has its own keyword tool that you can use to check the CPC for any given keyword. Type in your chosen keyword and then from the drop down “Choose columns to be displayed” select “Estimated Average CPC”. This is the estimated average cost per click that an advertiser would have to pay and I believe it is for the number #1 position.

This is not what you get paid when somebody clicks the ad on your website. You only get a slice of that and that percentage depends on the performance of your website and of your overall AdSense account. Generally speaking if your sites perform ok you can expect around half.

So obviously if you are going to build a website around a single keyword (which is what I am doing) then you want to pick one that has a high CPC. Better to go for a $10 keyword than a $1 keyword right? Well sort of, you still have to ensure that you can actually compete for the keyword you choose but that’s another blog post…

Where To Start Looking

You can go to Google’s keyword tool or use another similar tool and type in any keyword you like and all the information you need is right there but most people don’t know what to type in. Here are a few ideas of where you can begin your search. I have put together a video demonstrating all these sources in practice and then written some notes below with links to the sites mentioned.

Finding High Paying Niches (For AdSense) at YouTube

1) The Obvious Contenders

There are some niches that always pull in the mega-bucks. Weight loss, viagra, mortgages, home loans, making money online, real estate, insurance etc. The problem with these markets is that they are usually highly competitive. However, it’s still worth a look because if you can spend some time doing some digging you might be able to drill down to a little sub-niche of one of these big markets that still pays very well but is not so overcrowded that you can’t compete.

I managed to find four viable keywords in a very competitive niche though I’m not sure if I will pursue it nor not as I might struggle to write the content but again that is a topic for another post! Here is a list of the top 100 most expensive keywords from SpyFu.

2) Profitable Affiliate Products

If there is an affiliate product in a niche that is selling well then there is a very good chance that there are people advertising in that niche and paying good money for the keywords. Go to the ClickBank marketplace, select any category and sub category and have a look at what is in there. You are looking for products with a high payout per sale and high gravity. The gravity means that the product has actually been selling.

Once you’ve found your product do your keyword research in that niche and see if you can find a keyword to target. An added benefit to this method is that if you want to combine affiliate marketing with your AdSense revenue you already have a product to promote.

3) Article Directories

One of the best ways to generate backlinks is with article marketing and this will be one of the strategies that I am using for my own niche sites. Therefore if a niche is popular and people are making money in it you can bet that a whole bunch of marketers will have been busy writing articles.

Go to Ezine Articles and browse through the categories. Any category is likely to be a potentially good niche. You can double check by doing a search in the search box on the left sidebar - this will tell you how many articles there are in that niche. If there are thousands, you’re onto a winner.

4) PLR Content

Public Label Rights is content that you can purchase the rights to redistribute on your own sites. You can also distribute content you find on article directories such as Ezine Articles mentioned above but then the content is not unique and so might not rank as well.

What many people are doing now is selling PLR content on selected niches to just a few people in order to cut down on the duplication. The bottom line is that nobody writes PLR content in markets that are not profitable because nobody will buy their content. So you can use this knowledge in the same way to browse through what PLR content is being created. You can simply go to Google, type in something like “PLR packs” and have a look at what comes back.

Any Other Ideas?

I’d be interested to know how other people go about doing their research. I don’t expect you to reveal your niches but its interesting to see the mindset behind how people get started so if you have any other tips, please share :-)


Interested in Blogging? My free course, The Bloggers Bible contains everything you need to know about building a highly popular and profitable blog from scratch!

Just fill in your email below to get your first lesson immediately:


Stumble it!

You might also like these similar posts:

The High Paying Niche Experiment (Closed)
High Paying Niche Experiment - Update #3
High Paying Niche Experiment - Update #1
High Paying Niche Experiment - Update #2
Keyword Research with Market Samurai

15 Comments:

Kevin Wilson
August 18, 2008

Another way of finding a high-paying niche is to look for subjects with lots of frequently-published magazines on Amazon, then use a keyword tool to dig for your niche phrases within that subject (I use Micro Niche Finder which gets the adwords CPC for each key phrase if you want it to.)

I do find though, that I make more money on a site with lower-paying ads if it’s an audience that likes to click on ads (eg is researching a purchase) and that I can drive traffic to more easily.

BTW, PLR is “Private” Label Rights, not “Public” - as in private label real-world products, someone else makes them and you brand them as your own.

Kevin

Mikita
August 18, 2008

To expound on the published magazines in Amazon even further, you can pickup any magazine within a large niche and make note of the headlines of each magazine. Try to find back issues of the same magazine and look at the duplicate headlines. Those headlines are what grabs the reader’s attention and will be great to identify “micro niches”.

Another great way of identifying niches is to go to sitepoint.com as well as other marketplaces and look to see what type of websites are for sale. The sellers of these sites will even tell you how much $$ their sites are making and what niches they’re located in.

Understand that there’s no ONE way of identifying a profitable niche. The worst thing you can do however is to identify multiple niches and sub-niches without doing anything and not taking any action. And then again….I’m sure you’ve heard that a million times already.

Mitchell Allen
August 18, 2008

Here is one source that shysters sell in their e-books, it is so obvious, once you know: e-Bay!

e-Bay has a wealth of statistics about hot products, which leads to hot niches.

Another, related source is Chris Malta’s worldwidebrands.com site.
Chris is a product sourcing purveyor and he offers loads of free resources that should generate some niche ideas.

Then there’s CBtrends.com, which collates the info stream from clickbank and gives you some neat ideas for finding profitable affiliate products. Just knowing what’s hot can give you niche ideas.

Finally, an offline source: your local magazine rack.
Some people suggest that you look for back issues at the library and see who’s still advertising.

That’s a cool idea but, simply browsing the niche magazines, especially letters to the editor and the monthly Ask for Advice columns will tell you what folks are looking for.

That last idea leads to an online suggestion for what you should do when you DO find your niche - go into the related forums and lurk. You COULD register and join the community, but that is not what the AdSense niche is about.

Cheers,

Mitch

Mitchell Allens last blog post..Night of the Living End - Lost in Ohio

Thanks for the tweet C
I have been using spy fu, to find niche adsense site ideas for quite sometime, very good tool for sure, and VERY EFFECTIVE. LOL cats and golf how about golfing cats

shane at make money bloggings last blog post..Get A Free Wordpress Installation from Garry Conn

Dan Mihaliak
August 19, 2008

This has to be one of the most helpful posts. You could probably do a whole blog on finding high paying niches.

adoborepublic
August 19, 2008

i don’t really create niches for adsense anymore since 6 months ago, after looking at my income drop significantly eventhough traffic to my sites are improving.

anyway, since you’re asking for niche research, here are my favorites: buzz.yahoo.com and google.com/trends/hottrends.

i basically use yahoo buzz at present for short-term affiliate offers and google trends for long term affiliate products.

Caroline Middlebrook
August 19, 2008

@Kevin, I haven’t found that at all actually. There were a ton of niches that had loads of print magazines but really sucky AdSense payouts. I think there are a lot of offline businesses that do very well in print magazines but that doesn’t necessarily mean there are online advertisers.

@Mikita, great tip about Sitepoint! I never thought of that one!

@Mitchell, the problem with eBay is that its simply so big! Where do you start looking? I hadn’t seen the CBTrends site before - thanks for that.

Mitchell Allen
August 19, 2008

Hi Caroline,

Here are two links into e-bay itself (i.e. trustworthy):

A very useful review of resources
http://reviews.ebay.com/What-apos-s-Selling-Hot-on-eBay_W0QQugidZ10000000000763247

Direct link to Seller Central:
http://pages.ebay.com/sellercentral/index.html

Cheers,

Mitch

Mitchell Allens last blog post..Night of the Living End - Lost in Ohio

Patrik Berggren
August 19, 2008

Why look for the high paying keywords? If You do what everyone else is doing, ju get “results as everybody”. Go towards the “main stream”, find a nich with a lesser paying keywords. You can do descent money in that niche.

For example. The dog niche in Sweden is very lowpaying, regarding to adsense. And, sweden is a very little market and sweden only have a population half of New York City. Still, I make around $2k/month only in AdSense every month and rising by 5 % each and every month.

AdSense Land
August 20, 2008

Only go into high paying niches if you have something fresh to offer. It’s better to have a low-paying niche with lots of content than high-paying with little content. Better in the long-run

Caroline Middlebrook
August 20, 2008

@Patrik, if you could find keywords in your niche that draw the same traffic and have the same levels of competition as your existing keywords and yet pay more per click then assuming the CTR was the same, you’d make more money. It’s just math.

@AdSense, you’re taking competition into factor. The money you’ll make is Traffic x CTR x CPC every time. If you find a keyword paying $1.00 and a keyword paying $10.00 and all other factors are the same, you’ll make more money with the higher paying keyword. What you (and Patrik) are saying is that you’re not even looking at high paying niches for fear that you can’t compete. If that’s the case you move on but don’t rule it out until you’ve done the research.

Patrik Berggren
August 20, 2008

Ofcourse, You higher bid the better. BUT! often people are only looking for the high bid keywords/keyword phrases and forget about “the rest”, wich can have really high volume traffic and really low competition.

Always where the bid is over a dollar, there are some competition.

Patrik Berggrens last blog post..Why You Gain Weight

Caroline Middlebrook
August 21, 2008

@Patrik, I put my possible keywords into a spreadsheet and simply add a profitability calculation which is just CPC x Estimated Traffic so that takes all of those into account too.

travelcn
August 27, 2008

I mostly use combination of overture, adwords and wordtrack keywords research tools.

travelcns last blog post..Crowne Plaza Century Park Shanghai

Megan McCarthy
August 31, 2008

Wow - there is a wealth of information here - thanks Caroline and commenters! I am still learning in this area, wanting to now move into both affiliae marketing and adsense (before I didn’t want anything to do with adsense). But have decided to follow my passions when finally(!) get my main wp blogs up properly - AND - lots of minisites for passive income in affiliate/adsense areas - and learning about keyword/niche research is something I have avoided for long time.

I now realize how impt it is - one of THE most impt things lol
Thanks to the 30Day Challenge too for this :)

Thanks Caroline and all (will certainly bm this article)
Meg


6 Trackbacks:

Belated Weekly Link Share - More Interesting Stuffs | Make Money Online Blog

[...] And here’s how to find high paying niches for Adsense [...]

Home Biss

Finding High Paying Google AdSense niches…

I?m not an opportunist and that could explain my lack of enthusiasm in following news about high paying AdSense niches. Besides, chasing after high paying AdSense niches takes the fun out of blogging and I really don?t like that. Most important of al…

Thirty Day Challenge Update | Caroline Middlebrook

[...] How To Find High Paying Niches (For AdSense) [...]

Hot Links To Beat The Heat | This Month In SEO - 8/08 | TheVanBlog | Van SEO Design

[...] How To Find High Paying Niches (For AdSense) [...]

13 Most Wanted Google Adsense Optimization Tips | K-Director.com

[...] How To Find High Paying Niches (For AdSense) [...]

Keyword Research with Market Samurai | Caroline Middlebrook

[...] first place. At the beginning I talk about where to start your research from and discuss my post on how to find high paying niches for AdSense so go and check that post if you don’t know where to [...]

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Recommended Services
MyBlogLog Community
Top Commentators
Copyright © Caroline MiddlebrookTheme designed by Design Farmer