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How to Blog When Your Work Loses Its Meaning

December 20, 2007 Posted under: Making Money Online by Caroline Middlebrook

On Sunday I hit a bit of a crisis point in my personal life which I felt was impeding on my work. I had been keeping up a pretense for the sake of the blog and I could no longer do it. I let rip and poured it out and have since felt a lot better.

However, one thing that has not changed since then is that my perspectives on work, life and the relative importance of all the things that life involves have permanently changed. I have still been struggling to work all week long. Thankfully not due to depression but because I look at what I was doing, feel like it is trivial and simply not worth spending my time on.

Life is short, I have wasted plenty of my years and I do not plan to waste any more. The decision to quit my job and work for myself has had a profound impact on my life and I feel it was the right decision for me to make yet I feel I have thrust myself back to square one with not having any kind of plan as to how to progress the business.

I’m sure that I am not alone in facing this kind of dilemma. For me the personal crisis that occurred was the end of a relationship but I’m sure a similar feeling would occur at the loss of a loved one, a friend or some other profound event that makes you realise what a gift life can be. The question that I am faced with now is how the heck do I carry on now? What do I blog about?

I’m trying to answer this question not just for myself but also on behalf of other bloggers that may be facing the same question. The problem varies according to the kind of blog that you have. Let me try to identify the kinds of blogging that you may do:

  • Personal Blog – like this one, you are the sole voice of your blog and your readers tune in every day to hear what you have to say on your chosen subject.
  • Pro Blogging – your blogging is a ‘day job’ as it were – you write blog posts for other people’s blogs on a professional basis.
  • Authority Blog – your blog focuses on providing value in a certain niche. The blog is more about the subject than the person doing the writing.

There are other types of blog of course but this is about all I can think of at the moment.

Personal Blog

I think the large majority of blogs are personal blogs, even many of the larger ones. There are advantages and disadvantages to being in this situation with a personal blog. The big downside of course is that if you feel you can’t write, nobody is going to do it for you and your blog sits empty which can potentially damage reader levels.

The upside is that if your blog is personal then perhaps it can withstand personal posts. However the word ‘personal blog’ can still cover quite a wide range of blogs. In the traditional sense a personal blog is where one person simply blogs about whatever they feel like. Indeed this is the first kind of blog that I had and I just wrote about all sorts of topics. It’s not online anymore. With that kind of personal blog if you decided to talk about your personal crisis it would be perfectly relevant to the blog.

Of course others are less personal ones like this one. I don’t blog about my cats for instance (okay only on special occasions!) I generally stick to a niche which is Internet Marketing so I cannot wander too far off topic or I will alienate my audience. This very post that I am writing write now is much more personal in nature than the kind I would usually write but I am trying to address a real problem within my niche so that hopefully it can still benefit my readers too. Given the response to earlier posts in the week I think I am very fortunate that my blog can withstand the extra dose of personality in my writing.

I was fortunate in that at the time at which my relationship ended I already had around half a dozen posts pre-written so I was able to use those to fill the blog for a little while. I no longer have that luxury but if you are the sole writer on your blog you really should get yourself some insurance by writing some blog posts in advance for any kind of emergency.

Pro Blogging

By pro-blogging I mean that you blog for somebody else, not just that blogging is a source of income. If you blog for somebody else then it is a job like any other so it may be possible to be excused from work whilst you deal with your crisis and re-evaluate your priorities.

If not, then perhaps you can simply ‘force’ out the work. I did this a few times during the first four weeks and although I don’t think the quality was quite up to scratch as my enthusiasm was not there, I was able to detatch myself for a while and write. If the blog is not your own then that approach might be perfectly acceptable for a while as you get yourself together.

Authority Blog

This can be a very tricky situation depending on how you now feel about the niche that your blog is in. For example, my niche website that I setup for the bum marketing project is based around a computer game that I toyed with. Now I used to be into games in a very big way but I have not touched one in six weeks and really cannot see myself going back to them now. In order to really write properly for this niche I need to play the game a bit and I just can’t bring myself to do it.

With this kind of blog you cannot go off-topic because the blog is about the topic in question, and not about the writer. What this does mean is that depending on the topic you may be able to find some PLR content to fill out the blog for a while. Depending on your income level from the blog another similar alternative may be to hire a ghost writer to write for you for a while.

If no PLR content is available and you cannot afford a ghost writer then you’re a little stuck. This is the situation I find myself in. There is another solution that I could try – look for articles in directories such as Ezine Articles and re-write them. However this doesn’t work for me either – it actually feels worse than writing my own material from scratch as it feels like a form of plagiarism.

My niche site gets most of its traffic from search engines and a little from article directories and the blog doesn’t actually have a readers yet. What I have decided to do here is remove the blog from the site to remove the pressure to work on it. That way the site can sit there as is, without having ‘out of date’ information on it.

However this still leaves the long term problem of having lost interest in the niche. If you have a popular blog in a niche where you are providing lots of value to expectant readers and suddenly you find that you no longer care about the niche how do you carry on? I would suggest considering cutting your losses and selling. For my site I will just leave it dormant for a while and re-visit it every week or so and check how I feel about it. The site is tiny and so far it’s only earned about $11 in adsense revenue so if I drop it its no big deal.


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16 Comments:

Nadine
December 20, 2007

This kind of feeling happens to all of us, at least once, if not more, in a lifetime. So your posts are bound to resonate with someone, somewhere, and people won’t desert you.
I personally fall in the pro blog category, so my aim is different from yours. But that’s a personal choice. If I feel depressed I tend to keep it to myself or a few selected individuals, I couldn’t face the entire blogosphere ;-)
Take care.

David
December 20, 2007

Caroline, I recently started following you on twitter and your blog and really enjoy your content. Keep up the good work and hang in there. Your friend from Texas.

David

Mitchell Allen
December 20, 2007

Caroline,
While this post was written to hopefully assist readers who find themselves in similar circumstances, I think that the solution is found in the reevaluation of the affected person’s priorities.
When work loses its meaning, defining solutions in those terms is a bit like measuring new kitchen cabinets after your house has burnt to the ground.

Most of us go through crises that require the sort of introspection you’re doing now. I’ll bet that very few of us deal with this introspection in a rational way.

For me, my reevaluation led me to conclude that I didn’t like what I was doing, long before my personal crisis.
As a result, I chucked my whole business model, went back to work and disappeared from the ‘net.

When I got myself together, I made a promise to myself: I wanna have fun helping folks. Sure, they’ll be paying me, but they’re basically outsourcing technical stuff that business owners don’t have time for, anyway.
If I give them great value, and my life is more balanced, AND I’m having fun, then my reevaluation was on the right track.

My point is, just as the crisis is personal, so is the solution.

I do understand the three separate areas, though. I just don’t think we can pigeonhole the solutions.

Cheers,

Mitch

lou714
December 20, 2007

I respect your decision to take some time and make some distance while you reflect. I admire the way you wrote a post to tell us, instead of just disappearing! But then, that is the sort of core integrity that I have come to depend on from you.

I am sure you will find your answers, and I hope the search will not be too painful or too long. For my own sake, I hope your answer will include blogging! I’ll miss you.

Peter
December 20, 2007

I think the answer is 2 out of 3, and 3 our of 3 if you can find someone to pay you to do it for them :-)

I think it would be shame not to have a personal blog, or a pubic diary as you might call it. Because it is a record of you as a person. It may represent values you have that don;t fit in to your business a swell. So it is your concerned citizen voice too. An d I guess many of the blogs are just that. They are not revenue generating, or in most cases even popular.

But for the hardcore following they do have, I think they deserve their friend space on the blogosphere.

The other blog we may disagree on. And is probably the most relevant for your fans…

It depends on if your purpose is to blog “as a job” and to monetise “THROUGH” your content. Then ye shave to have great content, and that could be becoming an authority in something, or it could be you are an artist of some sort (musician, painter, poet, chef, scrap booker, novelist, etc.)

I make the distinction because as an artist you are not an industry authority, you are only the authority on yourself. But still massively worthy.

I also make the distinction because we can’t have a world of chiefs and no indians, and if every one is an authority, and nobody is actually doing, it will get surreal.

In the blogosphere, I think content is still king. You can talk about what you do, or how you do it, or I guess why you do it. Or any combination.

However, we will disagree, I don;t see a blog as a means to itself. A blog can be a communication channel for what you really do.

Certainly in my case, my blog is just a representation of what I do, it isn’t what I am selling. So I have no need to monetise the blog itself.

Content is king still applies, if not even more so, and that raises a different topic of what you blog about in relation to what you do. Tha actually has some fundamental issues behind it, which does not make it clear cut at all. Not for people lie me anyway.

It also depends if you want to talk about film making, actually make a film, or review other peoples films, or just watch films. Each would be a blog style in its own right. No?

I think the key issue for any blogger, as you say, is why?

Is your blog your actual business.
Or does you blog represent your real business.

That choice greatly changes monetisation, promotion, content, interaction and blog style.

Looking at it another way, any blog is a way to meet people. What sort of people do you want to meet?

JM0CW
Peter

Bob Angus
December 20, 2007

You are 100% correct that the niche blog can slide fast if you are not passionate about it. Same thing goes for any job. Something will occur at some point that will make you feel downright disdain for your employer or industry. It does not even have to be a profound, life-changing event.

But when a profound event occurs, the only cure that I know of is time. The nerve endings are gone. When one of the nerves comes back, it sends signals to the brain that make absolutely no sense. One’s whole system is out of whack. You may even find something to be passionate about, but the passion only lasts a week. Fits and starts. But somewhere down the line, something clicks and sticks. It just takes time.

My 2 cents.

Scott Becker
December 21, 2007

I really am sorry to hear that you are going through this. I have probably not be doing this as long as you, but know when you feel the way that you do you need a break. This work will always be here when you are ready to come back – I wish you well!

Evan Hadkins
December 21, 2007

It sounds to me like you’re travelling well.

There are a few clues to follow to find what has meaning for us. There is our physiology – what grabs our eyes, raises our heartbeat etc. There are leftovers from our childhood (they wouldn’t be still around if they weren’t doing something for us). These are hints for us to find meaningful work.

When our work loses meaning then we can’t blog about it in any worthwhile way (if we want to do something worthwhile – I suppose you could sell worthless product if you didn’t care at all).

I’d like to hear what you now see as worthwhile.

Hock
December 21, 2007

I think you touched on a good point – the need to have a plan of where you would like to go and how to get there. This is especially true if you are blogging full-time.

Some personal blogs that are mixed with internet marketing or affiliate marketing are actually quite interesting. It really depends on the personality of the blogger.

Olakunle Solomon Fatoye
December 21, 2007

1. Dearly Beloved Caroline:
2. Thanking you in advance for keeping on… That is the spirit because….
3. Focus On The Rewards Of Finishing A Task.
4. Complaining People Focus On The Wrong Things… Their Effort, Toil Or Responsibility.
5. Champions Talk Faith Because Their Focus Is On The Finished Results. What Enthusiasm Begins, Determination Can Complete. Be Focused!
6. But focused on what? That is the question.
7. That is why this whole thing is not PLAY FROM HOME, it is WORK FROM HOME.
8. When I talked about the Career Fulcrum the other time, I was meaning to say LIFE, CAREER and WORK not JOB because job is what we do not like to talk about here but…
9. People use to say that knowledge IS power. I dis-concur.
10. Knowledge IS POTENTIAL power.
11. When something is a potential, it means untapped and a latent energy.
12. What is power (or work in this sense), force times distance right?
13. So, it means, if there is no distance covered based on a force, no work has been done or no power has been exerted.
14. I am sure some will go and check what I do to find out that I mostly share PLR articles which is the easy way out for me on the surface. To agree totally with Peter.
15. When it comes to this whole thing, the REASON WHY just have to come forth!
16. And THAT ONE REASON is the only reason to keep doing it.
17. Why do I share common place articles on the surface? Because “content is king!”. If you have next to nothing text on your sites or web pages or blog, you will receive less organic traffic – full stop.
18. The work that I personally do on my articles are safely tucked away in my vault in PDF formats. They are personally written and gold – at least to me.
19. I tried to share the gold with people for free for a space of three months on daily basis in the past and discovered that it was floored like many other articles out there that mean next to nothing to readers. But after thinking deep and wide and getting mind and life changing articles out, it should not be like an article distributed on the public scene.
20. So, all these comes down to this one point…
21. Some have a thousand and one reasons why they should not do what they are thinking and planning to do when all they need is just ONE REASON WHY they should do it and then go ahead to take the right positive action to do it.
22. I will repeat the six steps to success here…
23. DETERMINATION, DEDICATION, DISCIPLINE, DATE, DECISION, DILIGENCE and SUCCESS is inevitable.
24. That says that you must hang in there in PEACE, PERSEVERANCE, PRAYER, PURSUIT, PATIENCE, PERSISTENCE and SUCCESS is inevitable.
25. The next time you receive a message that tells you that this is the way to do it once and forget it, you should go and check how many messages you have received from that fellow. If more than once, then it will not be done once and forgotten after all.
26. You have to keep testing and testing and testing and testing again till it works for you.
27. BTW, I have some of my articles pre-arranged to roll out till the middle of 2008. All I will be doing is adding in one of my own here or there or chipping in some little bits to spice up the reading if not for anyone of the 6.5 billion people on planet earth, at the least for my own personal reading pleasure. :-)
28. In the sidelines, I call you once in a while to my profit making sites, but not so often to disturb your reading pleasure.
29. Hope this helps someone today.
30. Remain blessed and a blessing and we shall communicate again soon if God is willing!
31. Highest regards to all,
32. Olakunle Solomon Fatoye.

Nadim
December 21, 2007

it better to evalute oneself before starting to blog and most importantly it necessary to choose a niche which interest you most and you can come up with new topics quite frequently to post on your blog. Ghost blogging is good once in a while but one just cannot depend on other to keep filling the post.

Ruchir
December 21, 2007

“The big downside of course is that if you feel you can’t write, nobody is going to do it for you and your blog sits empty which can potentially damage reader levels.”

Well, you can offer your readers guest posting opportunities or hire freelancers…

Caroline Middlebrook
December 21, 2007

@Olakunle, you raise an interesting point. Usually I would think of work as just a job but because of my complete freedom to do what I want from home, I feel that it could be more than just that, so I do want it to like ‘play from home’, or at least have some kind of impact. I quit the day job because I didn’t just want to be a code monkey, I want my work to make a difference. I want the fact that I am here doing something to have meaning and be worthwhile.

@Ruchir, yes I have already had various offers from guest bloggers but I just feel that the fit is not right for this particular blog. That would work well on an authority blog for instance, but not really a personal one.

Lucy Lastic
December 21, 2007

Your recent thoughts on internet marketing and the scammy underhandedness of a lot of it seem to me to have defined your purpose perfectly – this is your opportunity to show everyone how it CAN be done without the ‘your last chance to take this one-time offer (until I give you another chance at the multi-time offer tomorrow)’ or the ‘look at all the noughts I’ve added to my adsense cheque and the photo of someone I’ve never met lounging by the pool!’.

This stuff might well be how the majority of the ‘profession’ operate now, but who knows how all that could change a few years down the line once enough newcomers have been influenced by someone with your integrity and then go on to influence others in the same way? Clearly you have purpose and your work has meaning, but you’re entitled to Christmas off. We’ll see you on Boxing Day ;)

serge
December 27, 2007

very usefull
thanks

Ritakriti
May 15, 2008

Hi,
A very good topic on blogging. You have told the kind of bloggings in a good way.
I have also left my job in search of online work as I have a 2.5 yrs old daughter. I was not being able to devote much of my time to her. But now I am struck in between, no earning from online. Can Anyone tell me how I can earn on blogging without any PRRating of the blog.
Thanx,
rds,
Rita Dhiman

Ritakritis last blog post..HARMFUL EFFECTS OF DYES ON HAIR


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