How to Blog When Your Work Loses Its Meaning
On Sunday I hit a bit of a crisis point in my personal life which I felt was impeding on my work. I had been keeping up a pretense for the sake of the blog and I could no longer do it. I let rip and poured it out and have since felt a lot better.
However, one thing that has not changed since then is that my perspectives on work, life and the relative importance of all the things that life involves have permanently changed. I have still been struggling to work all week long. Thankfully not due to depression but because I look at what I was doing, feel like it is trivial and simply not worth spending my time on.
Life is short, I have wasted plenty of my years and I do not plan to waste any more. The decision to quit my job and work for myself has had a profound impact on my life and I feel it was the right decision for me to make yet I feel I have thrust myself back to square one with not having any kind of plan as to how to progress the business.
I’m sure that I am not alone in facing this kind of dilemma. For me the personal crisis that occurred was the end of a relationship but I’m sure a similar feeling would occur at the loss of a loved one, a friend or some other profound event that makes you realise what a gift life can be. The question that I am faced with now is how the heck do I carry on now? What do I blog about?
I’m trying to answer this question not just for myself but also on behalf of other bloggers that may be facing the same question. The problem varies according to the kind of blog that you have. Let me try to identify the kinds of blogging that you may do:
- Personal Blog - like this one, you are the sole voice of your blog and your readers tune in every day to hear what you have to say on your chosen subject.
- Pro Blogging - your blogging is a ‘day job’ as it were - you write blog posts for other people’s blogs on a professional basis.
- Authority Blog - your blog focuses on providing value in a certain niche. The blog is more about the subject than the person doing the writing.
There are other types of blog of course but this is about all I can think of at the moment.
Personal Blog
I think the large majority of blogs are personal blogs, even many of the larger ones. There are advantages and disadvantages to being in this situation with a personal blog. The big downside of course is that if you feel you can’t write, nobody is going to do it for you and your blog sits empty which can potentially damage reader levels.
The upside is that if your blog is personal then perhaps it can withstand personal posts. However the word ‘personal blog’ can still cover quite a wide range of blogs. In the traditional sense a personal blog is where one person simply blogs about whatever they feel like. Indeed this is the first kind of blog that I had and I just wrote about all sorts of topics. It’s not online anymore. With that kind of personal blog if you decided to talk about your personal crisis it would be perfectly relevant to the blog.
Of course others are less personal ones like this one. I don’t blog about my cats for instance (okay only on special occasions!) I generally stick to a niche which is Internet Marketing so I cannot wander too far off topic or I will alienate my audience. This very post that I am writing write now is much more personal in nature than the kind I would usually write but I am trying to address a real problem within my niche so that hopefully it can still benefit my readers too. Given the response to earlier posts in the week I think I am very fortunate that my blog can withstand the extra dose of personality in my writing.
I was fortunate in that at the time at which my relationship ended I already had around half a dozen posts pre-written so I was able to use those to fill the blog for a little while. I no longer have that luxury but if you are the sole writer on your blog you really should get yourself some insurance by writing some blog posts in advance for any kind of emergency.
Pro Blogging
By pro-blogging I mean that you blog for somebody else, not just that blogging is a source of income. If you blog for somebody else then it is a job like any other so it may be possible to be excused from work whilst you deal with your crisis and re-evaluate your priorities.
If not, then perhaps you can simply ‘force’ out the work. I did this a few times during the first four weeks and although I don’t think the quality was quite up to scratch as my enthusiasm was not there, I was able to detatch myself for a while and write. If the blog is not your own then that approach might be perfectly acceptable for a while as you get yourself together.
Authority Blog
This can be a very tricky situation depending on how you now feel about the niche that your blog is in. For example, my niche website that I setup for the bum marketing project is based around a computer game that I toyed with. Now I used to be into games in a very big way but I have not touched one in six weeks and really cannot see myself going back to them now. In order to really write properly for this niche I need to play the game a bit and I just can’t bring myself to do it.
With this kind of blog you cannot go off-topic because the blog is about the topic in question, and not about the writer. What this does mean is that depending on the topic you may be able to find some PLR content to fill out the blog for a while. Depending on your income level from the blog another similar alternative may be to hire a ghost writer to write for you for a while.
If no PLR content is available and you cannot afford a ghost writer then you’re a little stuck. This is the situation I find myself in. There is another solution that I could try - look for articles in directories such as Ezine Articles and re-write them. However this doesn’t work for me either - it actually feels worse than writing my own material from scratch as it feels like a form of plagiarism.
My niche site gets most of its traffic from search engines and a little from article directories and the blog doesn’t actually have a readers yet. What I have decided to do here is remove the blog from the site to remove the pressure to work on it. That way the site can sit there as is, without having ‘out of date’ information on it.
However this still leaves the long term problem of having lost interest in the niche. If you have a popular blog in a niche where you are providing lots of value to expectant readers and suddenly you find that you no longer care about the niche how do you carry on? I would suggest considering cutting your losses and selling. For my site I will just leave it dormant for a while and re-visit it every week or so and check how I feel about it. The site is tiny and so far it’s only earned about $11 in adsense revenue so if I drop it its no big deal.
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Nadine
December 20, 2007
This kind of feeling happens to all of us, at least once, if not more, in a lifetime. So your posts are bound to resonate with someone, somewhere, and people won’t desert you.
I personally fall in the pro blog category, so my aim is different from yours. But that’s a personal choice. If I feel depressed I tend to keep it to myself or a few selected individuals, I couldn’t face the entire blogosphere ;-)
Take care.