Google Analytics Ebook – A Free Download
Althaf Ahmed of Blogrepreneur.com has written a free Google Analytics ebook and asked me to review it. I was happy to do this as I use Analytics on this blog and my niche site and any other site I create and yet I am just scratching the surface of the functionality it offers.
Inside the Google Analytics Book
It comes in at 35 pages though I think it could actually have been shorter as the first 10 pages are just introductory material and instructions on how to sign-up which are probably unnecessary.
There is some good coverage of Wordpress plugins that support Analytics but unfortunately no links were included.
Despite a little padding near the beginning of the book, later on Althaf goes into detail on some solid topics such as:
- Use of the traffic estimator
- Bounce Rate
- Linking Google Analytics with Google Adwords
- Optimizing PPC Advertising
- Geo Targetting
- Optimizing your Affiliate Marketing campains
Style & Layout
For such a technical subject I personally would have preferred a few more screenshots. The book is well written and comprehensive but it is perhaps a little too dense. It’s one of those books you kind of have to print out and have next to your computer as you work through it.
One positive point I would like to end with is that the ebook is completely free and as far as I can tell there are no promotions or affiliate links of any kind – this is pure free information which is rare these days.
Check out the link below for more information about the Google Analytics ebook:
http://www.blogrepreneur.com/i-have-released-my-book-finally/
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Hendry Lee
December 5, 2007
Thanks for the link. Been anticipating for your e-book too.