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Effective Networking: 7 Ways to Connect With People in Your Niche

October 23, 2007 Posted under: Promotion by Caroline Middlebrook

In this era of social interactivity and Web 2.0, webmasters are well advised to begin networking with people in their chosen niche. I present 7 ways in which to find these people and connect with them.

But First… Establish Who You Are

If you’re breaking into a new niche then it may be worth taking a moment to reflect on the image you are trying to portray. Are you entering this niche as yourself or are you using a pseudo-name? Who is your target audience? What kind of language resonates with them? What graphical style is likely to appeal to this audience?

I’m going to make an assumption that you will be creating a blog in your niche. What if you are not planning on creating a blog? Reconsider that decision! A blog allows you connect directly with your audience, it gives them reasons to visit your site more often, it gives Google a reason to visit your site more often! Blogging opens up opportunities to connect to other bloggers who might otherwise not even know you exist. I could go on, but I’m sure you get the picture…

1) Read and Comment on Blogs

Two distinct action points here -

  1. Read
  2. Comment

Reading other blogs in your niche allows you to get to know the influential bloggers and you can learn what kind of posts appeal to readers of that niche. By commenting on other blogs you can begin to slowly build a readership to your own website and develop a relationship with the blog author.

So where do you find these blogs? I can think of at least 4 ways to find blogs on any subject:

  • Blogging Communities - See the next section
  • Technorati - do a keyword search in blogs
  • Google Blog Search - use your keywords in quotes
  • Blogrolls - Find one blog, find many via the blogroll

2) Sign Up To Blog Communities

Blog Communities are basically web directories just for blogs. They are great way to find blogs on a particular subject simply because they only contain blogs.

Use the search facility to get an initial list of blogs and then follow the trail Hansel & Gretal style. Each blog has a community which shows the members that have expressed an interest. Click through to the member profiles - check out their blogs and their communities.

Here are three such services to explore:

3) Join Facebook Groups

Facebook is so huge that it needs a section all of it’s own. Doing a Facebook search on any niche I have looked at has brought back hundreds of groups.

Look for groups with lots of members. Check the wall posts and the discussion boards. Who is most active? Check out their profile - what other groups are they a member of? Facebook allows you to connect directly with the people interested in your niche. Why not send them a message to say hello or add them as a friend?

If you’re in the Internet marketing niche, you can add me :-)

4) Develop Other Social Media Profiles

Aside from Facebook there is MySpace, Digg, Reddit, and about 3 billion other smaller niche sites. Start with the big ones - use your keywords to search. If this is a story submission site like Digg, do it’s members like this niche? If not, don’t try to force your content into an inappropriate category, instead look for a more appropriate site - they are out there for just about any niche.

5) Participate in Forums

Forums often house the most vocal, active and loyal members of any particular community. The people with the most solid profiles on the forums are voices you want to listen to.

Hunt down relevant forums in your niche, look for the popular threads, note who the top posters are and get to know them.

Contribute - comment on other threads, add value, write your own posts. Over time you can begin to establish yourself as one top contributors and people will be tracking you down. This can drive traffic to your site as well as put you in touch with people.

6) Take Part in Discussion Groups

There are lots of places on the web to discuss things. I’ve already talked about Facebook and proper forums but don’t overlook these:

You’ll probably want to browse the categories here rather than doing keyword searches.

7) Use Twitter Tracking

Twitter recently opened up a new tracking feature. This is immensely useful because it brings you directly to the people who are talking about the hot topics in your niche and then you can check their Twitter profiles and follow them if you wish.

If you are unfamiliar with Twitter you might want to subscribe to my RSS feed as I have quite a juicy Twitter guide coming quite soon…

Additional Advice

Start Early With These Activities

Start straight away on doing ALL of these things. Don’t read blogs for a month, then forums for another month and then Facebook and so on because the strategy is not effective that way. Networking takes time and nobody likes a fly-by-night who comes bombarding onto the scene with a lot to say and then disappears again just as quickly.

Start slowly and spend a little time on all of these things as often as you have time for. In time, your profiles will grow, you’ll begin to get to know people and your networking activities will start to pay off.

Stay Up To Date

It’s easy to get comfortable with an established social circle, both offline and online. But if you want to stay ahead of the game you should aim to keep yourself updated. Reading blogs, especially the news-reporting types will help with that but another useful way to stay ahead is to use Google Alerts.

Setup alerts for your keywords and have the emails sent to you daily. You’ll have a daily feed on anything to do with your niche in the news and on the web. Follow the links, keep an eye on new sites and new people in your niche.

What Other People Have to Say

Lyndon Antcliff talks about how to become a success in online networking and urges you to check your attitude. Muhammad Saleem ponders ‘friend power’ when developing relationships on the social web and reminds us what friendship means. Maki from DoshDosh is acutely aware of the power of networking and writes about influencing social media users and creating prospect lists for bloggers.

Any thoughts? How have you used the power of networking within your own niches?

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22 Comments:

Genesis
October 23, 2007

I do most of these, but I find that it is really difficult to stay up to date in a lot of social networks, so it is a good idea to just stay current in a small handful that are most relevant to your niche. No use in spreading yourself out too thin, then you lose all the benefits.

Adam Mckerlie
October 23, 2007

I would also say email bloggers in your niche. It’s another great way to get your name out there and get known.

Domtan
October 24, 2007

Read, and Comment on Blogs - This is the most favored, and feel is more direct. Yes, it might not rack in as much exposure as, say, being part of a social media group or large community, i.e facebook, but interacting directly with the blogger’s post is priceless, and the impression is more enduring.

Caroline Middlebrook
October 24, 2007

@Genesis, Yes I find that too but to be honest there aren’t that many relevant to my niches. But I think in the beginning its a good idea to at least try out as many as possible to get a feel for them and then decide on a handful of good ones.

@Adam, Hmm that’s one approach that I have not tried yet. It feels somewhat spammy to just email somebody to say hello. I find it difficult to come up with stuff to say in a random email like that. If I was about to publish something *really good* on my site, then I might email some bloggers about it.

@DomTan, Yes for the Internet Marketing niche its something I spend a LOT of time on, easily an hour a day and I still can’t keep up. But then it’s a big niche.

Emma Middlebrook
October 24, 2007

Caroline, That’s quite a daunting task. How do you manage it all? It must be easier now that you are doing it full time.

What if we only have a few hours a day (max) for our project and it might be tricky to spend a good amount of time on one of the above mentioned let alone all of them everyday..

How do you keep track of where you are with what, are you using something like Google Notebook? Especially in the early stages of this process when you are doing the searching for the sites and networks, once you have a list and them all bookmarked and set up, it would be a lot easier to do the maintenance. It’s the tackling of the initial stages that I find daunting - I feel like a goldfish who has been thrown in the sea… I miss the comfort of my goldfish bowl.. Eventually I hope the sea will feel as comfortable :)

Emma

Caroline Middlebrook
October 24, 2007

@Emma, You can’t do it all and keep doing it all forever. Some things can be done fairly quickly for example the blogging communities. In the make money niche there are and endless list of blogs so I probably spend about 5 minutes daily joining other people’s communities.

But if you are just starting out its probably worth spending all of your time just getting a feel for what’s out there and then making your own decisions about what it is worth your time to do.

If you have just left the goldfish bowl I suggest that you start just by swimming out a little further each time you do it. Start with one thing at a time, don’t try to do *everything* at once. I’ve tried and I cant do it all even full time.

WarriorBlog
October 24, 2007

I think I like participating in forums best. There is SO MUCH to read and learn in forums than in blog.

some of my fav forums: Digital Point, WarriorForum, Sitepoint, and Affiliate Seeking.

Read them if you want to make money online! Its just that too many blogs nowadays blog about blogging, so I tend to read less blogs.

Nancy Williams
October 25, 2007

Thanks for the fantastic summary, and there is no doubt it is all pretty overwhelming. But like eating the proverbial elephant, if it is taken one bite at a time it can be done.

The way I manage it is I have written a schedule of all the thinks I need (and want) to do each day to further my online networking. At least having it all written down, I don’t feel like I am drowning!

I also think it is important to be consistent with everything - that way people get to really know you. I have been networking offline for two and a half years now and it is rare to go to an event where I don’t already know people. I suspect it will probably take about that amount of time to get known online just as well.

Nancy Williams
October 25, 2007

Sorry (embarrassed smiley here)…what I meant was things I need to do each day, not thinks.

Perhaps another little point to remember is to check your spelling before you comment?

Caroline Middlebrook
October 25, 2007

@Warrior, You know that’s interesting. I have actually not personally participated in forums for this niche as I remember from my days of reading games forums how much noise there was. But now I spend an hour or two a day reading an endless amount of blogs and as I blogged about recently, there’s a lot of noise there too. Maybe I should cut down on the blogs and try a forum!

@Nancy, well as i said to Emma, you don’t have to do it all. I don’t do all of these things myself. And I agree consistency is key. If you show up willy nilly people wont be able to get to know you properly.

Neil Matthews
October 26, 2007

A very well reasearch and thorough post, I was struggling to come up with ways to find other people in my niche, I will be investigating a number of these techniques.

Thanks

Jagan Nath
October 26, 2007

Well said! I have same type of thinking from my experience of 8 years till now in this business!

David Saunders
October 27, 2007

I have a niche that I have been part of for 9 years - that of professional mobile DJ.

I did this for a living for 30 years and have an email list in the 1000s this is my niche.

I also own my small SEO business which i have been running since 97 so I reckon I should stick to what I know and mix the two up :)

Brian Purkiss
November 4, 2007

Very nice post!

I experimented with Twitter a few months ago, but I didn’t like it. I mostly stopped because it took forever to load for some reason. I would spend a whole minute posting a new twitter because of the load time.
I may pick it back up again!
I’ll take a look at that Twitter post series…

In my experiance, the best way to get visitors is through commenting on other blogs. And not only commenting, but commenting regularly and responding to comments. Granted, it’s hard to do on some blogs (like ProBlogger) - but others are quite managable.
One of my favorite blogs, RandomJabber.com, is a small blog - thus I follow the comments. Through RandomJabber, I have recieved twice as many visits as any other blog - almost solely through comments. I have been featured there a few times because of my participation - but most of it comes through the comments.

But that’s just my experiance.

Caroline Middlebrook
November 4, 2007

@Brian, Yes commenting on other blogs has been good for me. I find it easy to post at ProBlogger because I think the US is asleep when he posts. Where as, I can’t get anywhere with a popular blog such as John Chow because by the time I see the post, it’s already got 50 comments.

Small blogs can work very well because you can post a comment some hours later and still be not too far down the list.

vicky
December 4, 2007

Also I think being able to earn money from your profile as well as netwroking with old friends makes a social site great. I do both by using a new facebook application called SeatBOT. I put the details of the application below in my sources.

Internet Junkie
January 5, 2008

I try to spend 1 hour a day now on Morachat (I get paid too! Well only about 10c a day…). I write articles on Associated Content so I try to participate a bit too in the forum and leave comments on other members’ articles that are related to my own articles. I try to comment on blogs (Yours is my no.1!) and I need to learn how to use social networking properly. I have 2 young kids so it’s difficult to find time but I sometimes use Fuel My Blog because I like this directory.
I think you should not do everything at the same time (unless you are a superhuman), but try and stick to a few you are comfortable with.

Nathan Ketsdever
January 16, 2008

It would be interesting to see what forums you use and recommend and what are the ethics of using forums. For instance, should you leave your URL in your answer?

Caroline Middlebrook
January 17, 2008

@Nathan, actually for this niche I do not participate in forums simply due to lack of time. However if I did my first stop would be the Warrior Forum and if that was not enough for me then I would also visit Digital Point forums and Sitepoint. Google those three.

As for ethics, you have to be SO SO careful with forums. Personally I would never drop a link and I would only put a link in my signature if it was allowed. If it wasn’t then I probably wouldn’t bother with that forum.

Sai Gudigundla
January 20, 2008

Excellent post !

Though I was already doing some of these, I got info about a bunch of ways I did not pay much attention to.

Thanks You

Liz
February 29, 2008

Really helpful content…thank you!

1. Do you have any thoughts on the importance (or not) of branding w/r/t social media profiles. Does it influence one’s contribution or perceived value-add?

Real names, pseudo names, silly, serious, etc.? Does it matter?

2. In terms of “dropping a link”..why do blog post comments include a “website” field? What’s its purpose? Is this a form of
“dropping a link”?

Thanks!

Caroline Middlebrook
March 1, 2008

@Liz, yes I do think branding is important - I promote my brand (me) on Facebook, Twitter, MyBlogLog, Sphinn and some others. People start to get the feeling that they see you ‘everywhere’ and that helps with the branding.

The website field of a comment will link to the name you provide. Dropping a link is where you insert an additional link into the body of a comment. I don’t mind when people drop links to pertinent articles that are relevant to the conversation. What I find annoying is when people use a signature linking to the website they are already linking to in their name - I delete those in comments left on this blog.


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