Effective Networking: 7 Ways to Connect With People in Your Niche
In this era of social interactivity and Web 2.0, webmasters are well advised to begin networking with people in their chosen niche. I present 7 ways in which to find these people and connect with them.
But First… Establish Who You Are
If you’re breaking into a new niche then it may be worth taking a moment to reflect on the image you are trying to portray. Are you entering this niche as yourself or are you using a pseudo-name? Who is your target audience? What kind of language resonates with them? What graphical style is likely to appeal to this audience?
I’m going to make an assumption that you will be creating a blog in your niche. What if you are not planning on creating a blog? Reconsider that decision! A blog allows you connect directly with your audience, it gives them reasons to visit your site more often, it gives Google a reason to visit your site more often! Blogging opens up opportunities to connect to other bloggers who might otherwise not even know you exist. I could go on, but I’m sure you get the picture…
1) Read and Comment on Blogs
Two distinct action points here -
- Read
- Comment
Reading other blogs in your niche allows you to get to know the influential bloggers and you can learn what kind of posts appeal to readers of that niche. By commenting on other blogs you can begin to slowly build a readership to your own website and develop a relationship with the blog author.
So where do you find these blogs? I can think of at least 4 ways to find blogs on any subject:
- Blogging Communities - See the next section
- Technorati - do a keyword search in blogs
- Google Blog Search - use your keywords in quotes
- Blogrolls - Find one blog, find many via the blogroll
2) Sign Up To Blog Communities
Blog Communities are basically web directories just for blogs. They are great way to find blogs on a particular subject simply because they only contain blogs.
Use the search facility to get an initial list of blogs and then follow the trail Hansel & Gretal style. Each blog has a community which shows the members that have expressed an interest. Click through to the member profiles - check out their blogs and their communities.
Here are three such services to explore:
3) Join Facebook Groups
Facebook is so huge that it needs a section all of it’s own. Doing a Facebook search on any niche I have looked at has brought back hundreds of groups.
Look for groups with lots of members. Check the wall posts and the discussion boards. Who is most active? Check out their profile - what other groups are they a member of? Facebook allows you to connect directly with the people interested in your niche. Why not send them a message to say hello or add them as a friend?
If you’re in the Internet marketing niche, you can add me :-)
4) Develop Other Social Media Profiles
Aside from Facebook there is MySpace, Digg, Reddit, and about 3 billion other smaller niche sites. Start with the big ones - use your keywords to search. If this is a story submission site like Digg, do it’s members like this niche? If not, don’t try to force your content into an inappropriate category, instead look for a more appropriate site - they are out there for just about any niche.
5) Participate in Forums
Forums often house the most vocal, active and loyal members of any particular community. The people with the most solid profiles on the forums are voices you want to listen to.
Hunt down relevant forums in your niche, look for the popular threads, note who the top posters are and get to know them.
Contribute - comment on other threads, add value, write your own posts. Over time you can begin to establish yourself as one top contributors and people will be tracking you down. This can drive traffic to your site as well as put you in touch with people.
6) Take Part in Discussion Groups
There are lots of places on the web to discuss things. I’ve already talked about Facebook and proper forums but don’t overlook these:
You’ll probably want to browse the categories here rather than doing keyword searches.
7) Use Twitter Tracking
Twitter recently opened up a new tracking feature. This is immensely useful because it brings you directly to the people who are talking about the hot topics in your niche and then you can check their Twitter profiles and follow them if you wish.
If you are unfamiliar with Twitter you might want to subscribe to my RSS feed as I have quite a juicy Twitter guide coming quite soon…
Additional Advice
Start Early With These Activities
Start straight away on doing ALL of these things. Don’t read blogs for a month, then forums for another month and then Facebook and so on because the strategy is not effective that way. Networking takes time and nobody likes a fly-by-night who comes bombarding onto the scene with a lot to say and then disappears again just as quickly.
Start slowly and spend a little time on all of these things as often as you have time for. In time, your profiles will grow, you’ll begin to get to know people and your networking activities will start to pay off.
Stay Up To Date
It’s easy to get comfortable with an established social circle, both offline and online. But if you want to stay ahead of the game you should aim to keep yourself updated. Reading blogs, especially the news-reporting types will help with that but another useful way to stay ahead is to use Google Alerts.
Setup alerts for your keywords and have the emails sent to you daily. You’ll have a daily feed on anything to do with your niche in the news and on the web. Follow the links, keep an eye on new sites and new people in your niche.
What Other People Have to Say
Lyndon Antcliff talks about how to become a success in online networking and urges you to check your attitude. Muhammad Saleem ponders ‘friend power’ when developing relationships on the social web and reminds us what friendship means. Maki from DoshDosh is acutely aware of the power of networking and writes about influencing social media users and creating prospect lists for bloggers.
Any thoughts? How have you used the power of networking within your own niches?
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Genesis
October 23, 2007
I do most of these, but I find that it is really difficult to stay up to date in a lot of social networks, so it is a good idea to just stay current in a small handful that are most relevant to your niche. No use in spreading yourself out too thin, then you lose all the benefits.