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Ebook Project: Releasing an Ebook as a Torrent File

January 17, 2008 Posted under: Making Money Online by Caroline Middlebrook

ebook project

One of the marketing ideas that I mentioned in a recent post was the idea of releasing the ebook as a Torrent file and allowing that to propagate around the BitTorrent Network. One disclaimer that I would just like to put out is that in this post I link to several Torrent sites that have a habit of monetizing their pages with soft porn ads so be warned when clicking any of the links!

What is BitTorrent?

BitTorrent is a relatively new (2001) way of distributing files over the Internet. In the old days files were hosted on file servers and clients (you) would download directly from those servers. That is still the case now with big download sites such as download.com and FilePlanet. The problem with this approach is that server costs get very expensive and it does not provide a way for the individual to share files.

Enter peer-to-peer networks. A torrent file is a very small file containing information about a file or multiple files that are hosted on some machine. A server called a Torrent Tracker uses the information in this Torrent file to allow peers (you) to download the file from the source. However the clever bit is that once the file has started to become propagated amongst the people downloading it, the file can continue to be spread by all the downloaders thus negating the need for a central server.

Learning About Torrent Distribution

Do a google search to do with Torrents and you’ll turn up an awful lot of information about downloading files but very little about publishing. I did find a rather nice little video by Michelle MacPhearson about publishing a Torrent which I have used as my starting point.

This video gets straight to the point and shows you exactly what to do to go about creating and publishing a Torrent but does not explain any of the reasoning behind the method and left me with many questions unanswered.

Creating a Torrent File

The first step is to create a Torrent file that describes what is being released - in this case the actual PDF of my ebook. Michelle uses software called BitComet to create the Torrent file but I presume that any software can be used instead. My usual BitTorrent client is Azureus and that has a Torrent creation facility built in so I simply used that. The process seemed to be pretty much the same as for BitComet.

If you want to try doing this and you’ve not used Torrent software before then I would recommend you use BitComet and follow along with Michelle’s video because the latest version of Azureus actually forces you to go into advanced mode to create a Torrent which is a nuisance if you are not familiar with it.

Torrent Trackers and Uploading the Torrent

Here is where I get slightly confused. In order to create a Torrent file you must supply the URL of a tracker. Michelle advices us to use the public tracker provided by The Pirate Bay and that seems like a good option as it is a massively popular Torrent site.

However, what I am unclear about is where the resulting Torrent file can be uploaded to. I created an account at the Pirate Bay and uploaded it there but of course there are many other Torrent sites and if I want maximum exposure then I want that Torrent file uploaded to as many as possible. Here is my Pirate Bay torrent:

http://thepiratebay.org/tor/3979729/How_to_Develop_Money-Making_Niche_Sites_with_WordPress

The question is, can I use the Pirate Bay tracker for a Torrent file which I subsequently upload to another Torrent site? I had a look at their usage policy but it didn’t answer that particular question for me.

My guess is that it is perfectly fine to do so and I figured it wouldn’t hurt to try so I have also uploaded it to the following Torrent sites:

One thing that I have noticed is that some Torrent sites such as myBittorrent use the Google API to crawl other sites to build their own database. Presumably other sites do this too so by submitting to a few big sites I’m hoping that it will propagate throughout many smaller ones as well thus increasing the overall exposure.

Seeding the Torrent

The difference between a file that is uploaded to a central file server and one that is distributed via a peer to peer network such as BitTorrent is that the original uploader needs to ensure that the file is available to other people who want to download it.

With BitTorrent you can upload and download files at the same time. When you upload a file that you have in its entirely this is called seeding. There needs to be at least one person seeding the file at the start of the process or nobody else can get it. This is where the client software comes in. I am seeding the file with Azureus and Michelle shows you how to seed a file with BitComet.

Now because my ebook is not likely to be hugely popular I will probably need to seed it for quite a while so I plan to leave my computer on for a few days and see how that goes. Once other people have downloaded the ebook they will also be able to seed it but of course many people stop seeding once their download has finished so it can be difficult to keep the book out there.

However because the ebook is so small there is more chance of it being seeded and a couple of hours after starting there are now 8 seeders but of course they could disappear at any time.

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16 Comments:

Scott Bannon
January 17, 2008

Caroline, I’m a Torrent-Dummy so forgive me if this is obvious, but it seems to me there should be some way to create a dedicated seeding of a file from a web server. The mechanics of P2P seem simple enough: 2 clients, each connected to the Internet handshaking. I would think there’s got to be some way to run the client from a server, especially if it’s only to seed (or serve) files rather than receive any. Have you looked into that at all?

Charles Lumpkin
January 17, 2008

Caroline,
Are you able to track how many times your ebook is downloaded. Have you got any tracking in place anywhere? Links to your website, etc? I’ve not heard of many people using Torrents as a marketing distribution tactic. I’d be interested to see how well it gets your message out. Just starting reading your blog this weekend. Love it. Keep up the good work.

Cheers,
Charles

Hersh bhardwaj
January 17, 2008

hey Caorilne,
This post is very advanced in terms of the info given on Torrents. I reckon this s pretty big in UK, as my other european friends d’t seem to use it that ofte, while I tend to get a lotta stuff from my Utorrent client. In terms of sites, apart from a very good list you have given I also like ISOHUNT and TORRENTSPY.
Of course, these sites are perfectly clean one day and sleazily clad the next.

Jim
January 18, 2008

The polite way to seed a torrent is 1 1/2 times the amount downloaded. You will need to seed for a long time because as small as the book is it will not take much time to seed 1 1/2 for the people downloading.
I second the idea of UTorrent and IsoHunt

Caroline Middlebrook
January 18, 2008

@Scott, no that’s not something I have looked into but the whole point of peer to peer is that you don’t need a dedicated server to host your files. I left my PC on for a couple of days and there are now 20 seeders of the book so I no longer need to seed it myself.

@Charles, no unfortunately there is no way to track the downloads. I could add tracking to the download link that I host here on my blog but as I am encouraging the distribution of the PDF itself it is rather pointless as the numbers would be inaccurate. And as far as I know there is no way to track Torrent downloads.

@Hersh, I tried those two but couldn’t seem to get submission to work.

@Jim, yeah it didn’t take long to seed, I’ve seeded around 8 times but now I find that nobody is downloading from me anymore as there must be enough copies floating around now which is cool.

Mitchell Allen
January 18, 2008

Hi Caroline,

Thanks for introducing the arcane topic (to me) of Torrents.
From the Dept. of Thinking Out Loud:

Given my lack of understanding of the Torrents P2P system, my visions of revisions immediately went into nightmare mode.
What happens if you revise the book, start seeding it, yet other peers continue to seed the older version(s)?

Regardless of the answer to THAT question, what kind of server hit will YOU face if tens of thousands of faithful followers seek to download revision 2.9? Will the Torrents crowd look to their beloved P2P, or will they click that PDF link and come directly to you?

Will you need to find a host for unlimited downloads? If so,
doesn’t that negate the purpose of using Torrents?

Cheers,

Mitch

Scott Bannon
January 18, 2008

Caroline, I understand that P2P is designed to bypass dedicated servers but in reading your post I assumed leaving your PC on for several days wasn’t something you were comfortable with–or would normally do? If I’m wrong (which happens a lot) forgive me. I just saw that as a minor hurdle that should be easy to get around.

I certainly wouldn’t suggest using dedicated hosting for large files as the bandwidth rates would kill you, but I can see 2 reasons why it might be worth looking into for eBooks and smaller type files.

First, to ensure around the clock seeding. Even now while it seems your eBook may be well seeded on the network, you have no control over its availability and there could be times when nobody seeding it is online. I’m a control freak with my business, so couldn’t have that looming over me.

Second, while not perfect or all-inclusive it would give you some tracking of the 1st tier downloads of your eBook. Obviously you can’t track how others share it, but this would give you some information to form better conclusions about your distribution reach.

Anyway, thank you for opening my eyes to Torrents as a delivery system and good luck with the results. I’ve never given them much thought for my business, but I’ve released a lot of niche eBooks/reports in the past, mostly involving music or entertainment and imagine they’d probably get some hits if I ever put them out over P2P.

hersh bhardwaj
January 18, 2008

guys, just to update you on a security update n Torrent clients, Check this techcrunch:
http://www.techcrunch.com/2008/01/17/bittorrent-clients-are-a-security-risk-riaa-probably-ecstatic/

Just about updating your torrent client. Hope its helpful.

Caroline Middlebrook
January 18, 2008

@Mitchell, yep you can’t get around the revision problem with the Torrent system which is why I have embedded links directly into the ebook now so that should help. For your second question, it doesn’t matter how many people download it because I am no longer seeding it - the whole point of peer to peer is that people download it from each other so there is no need for a central server.

@Scott, No I wouldn’t normally leave my PC on for days but I just happened to be going away for a couple of days just hours after starting to seed the Torrent and I wanted to leave it a while longer which is why I left it on. I wouldn’t bother with a dedicated host for a Torrent because quite frankly its a rather obscure method of distribution and not one that I expect many downloads from. Just something fun to experiment with.

@Hersh, good job I use Azureus then :p

Mitchell Allen
January 19, 2008

Hi Caroline,
Thanks for clearing up question #1, regarding revisions.
I didn’t make my second question very clear: while Torrent downloads are fine for whatever current version you seeded,
due to the very link embedded in the PDF, if everyone who downloaded the book clicks that link, YOU, not P2P network, will have to use your bandwidth to provide the update.

I suppose it’s really academic, since you state that it is an obscure distribution channel, anyway. I just wanted to clarify my question. :)

Cheers,

Mitch

Ed
January 20, 2008

Haha thats how I found your site!

Andre
April 18, 2008

I decided to give this technique a shot today and wrote a small 5 page ebook with some affiliate links in it.

Within 15 minutes several people downloaded my ebook it and I saw how powerful this method is…

HOWEVER…I got banned by Mininova.org for spamming and violating rule#2:
Don’t upload spam torrents like free iPod/PSP/phones/$$$ stuff.

and Rule#4:
Viruses, spyware, affiliate links and everything related is strictly prohibited.

I saw that your Ebook does contain affiliate links Caroline.

After the ban I decided to have a chat with one of the admins on IRC to explain the situation and he unbanned me.

He also warned me not to do that ever again or he will ban my IP on every other torrent site I can think of! In other words: I have to upload quality content only.

Concluding after uploading and having a chat with the admin that torrent sites are interlinked and have a shared database…so beware of what you upload.

(now that’s weird! they publish porn as well… is that quality??)

Andre’s last blog post..How to make a favicon.ico for Wordpress, Html or PhpBB

Caroline Middlebrook
April 19, 2008

@Andre, wow that’s interesting stuff. Yes my ebook does indeed contain affiliate links but they are carefully woven into the content and I don’t think anybody would argue that the ebook offers plenty of value. How good was your ebook? :)

As with everything in the world of Internet Marketing, your number one priority with everything you do must be to DELIVER VALUE to your readers / customers.

Andre
April 19, 2008

I made a nice lay out, proper english, a simple front cover, etc.

Probably picked the wrong title: ”Make Big Money…”

(I was explaining the Big Fish Games affiliate program and how good it’s multi tier program is/sounds but tried to not make it sound like a sales pitch…) and violated rule#2!

I won’t pick such a title again which can be misinterpreted as, probably, gambling(”make big money”…). But that probably depends on the situation. I’m pretty sure the admins of mininova did not look into the booklet itself.

Quality content is ofcourse subjective:
What is real quality content? and how do you deliver quality content the best way?

Perhaps this is a good subject to research and write an article about.

If you feel inspired, go ahead:-) But its something to think about.

Andre’s last blog post..Earn Big Money With Big Fish Games™

Caroline Middlebrook
April 19, 2008

@Andre, if the only purpose of the book was to promote that affiliate program then yeah I would call that spam too :/ You need to come up with an idea for creating something useful and find a way to weave in your affiliate program.

The way to determine good content - easy: simply ask, what will my readers get out of this? If you can’t think of anything, it needs more work!

Andre
April 19, 2008

I’m learning :-) Thank you for your advice Caroline.

Let me ”reward” you with this very handy URL:
http://www.addurl.nu/

Maybe you alread have it, but other visitors of your blog might find this handy as well:)

Andres last blog post..SEO Video - SEO Linking Strategy


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[...] Ebook Project: Releasing as a Torrent File from CarolineMiddlebrook [...]

A PDF Report v A Series of Blog Posts - Which is Better For Exposure and Traffic? | Caroline Middlebrook

[...] are also free to link directly to the PDF file and I have also used some promotion methods such as Torrent files which do not touch the blog at [...]

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