Do You Thank Your Stumblers?

I’m sure many of you enjoy the benefits of large volumes of traffic from StumbleUpon, but do you take the time to find out who gave you those thumbs up and stop to thank them? If not, then read on to discover why you should.
Basics of StumbleUpon Traffic
There are a number of factors that determine how much traffic is sent to any particular submission. It goes something like this:
- More thumbs up votes = more traffic
- More thumbs down votes = less traffic
- Thumbs up from new stumblers (to your domain) = more traffic
- Thumbs up from non-friends = more traffic
- More reviews = more traffic
There’s a couple of things to note here. Firstly, the StumbleUpon algorithm takes into account the ‘friendship’ factor. If you have the same people stumbling your stuff every time, while that will still drive traffic, over time it will diminish. What really seems to send the avalanches of traffic are a large number of thumbs up votes from people that haven’t voted for pages from your domain before.
Secondly, when people review the page that helps too and of course that also shows that the person has not only clicked the thumbs-up button but taken the time out to write something special.
Why Thank Stumblers?
Well first of all, it’s just a nice thing to do isn’t it? But there are other self-serving benefits also:
- Not many people do it, so you’ll stand out
- It reminds people that you exist
- It encourages repeat visits to your site
- It could transform a one-off visitor into a long term one
I receive very few thank-you emails from Stumblers so I am pretty sure that I stand out simply because I do it. A large number of the people that I thank email me back. Now I don’t know about you but quite often when I’m stumbling I tend to be in a very trigger-happy mode and it’s click-click-click-thumbs-click-click-click…
Stumblers are Trigger Happy
Even if I stumble across a really good blog post, rarely do I stop and take a look around the rest of the blog. I do at other times, but not often when I’m stumbling. If other people do that too, then think of the potential readers that are being lost. I’ve said before that large spikes in Stumble traffic do not result in a similar spike in RSS subscribers so I know that I’m not the only one who stumbles in this manner.
Bring Those Stumblers Back to Your Site
But by sending a simple thank-you note it gives you the opportunity to make a direct connection with that stumbler. Now I wouldn’t be surprised if some of the people I thank look at the note and scratch their heads wondering who on earth I am!
That can trigger a guilt reaction and they may then feel compelled to check me out to remind themselves just what it was that they thumbed-up. Putting my url as a signature in the email helps with this.
But Why Bother?
It seem like overkill, after all it’s just one person right? True but it is a very special person…
- Somebody who has already demonstrated that they like your content
- Somebody who is willing to vote for what they like!
Wouldn’t this person be very valuable as a regular reader? I have been thanking my new stumblers on a regular basis for weeks and I know it pays off because I get more stumbles to my posts as time goes on and the traffic from StumbleUpon just keeps getting higher.
How to Identify Your Stumblers
I have a simple daily routine which goes something like this:
- I use analytics to check if I got Stumble traffic the previous day
- Assuming I did, I check which pages had the most views that day
- I visit each page, click the “Reviews of this page” button and look at the Stumblers
- I scan the avatars, and pick out the ones I don’t recognise
- For each one, I look at their profile (here’s mine), I send them a message, and if we have similar interests I add them as a friend.
Note, that I only thank my new stumblers. Some people vote for me a lot and I really appreciate that but I’m sure it would get pretty annoying if I sent them an email every time! So I only do it once.
How to Identify the New Ones
The human brain is a remarkable thing. Our brains work in images, not words, not names. Studies have shown that you can be shown thousands of images very quickly and them some days later be able to identify which images you had seen before. In other words, I recognise the avatars of people who have stumbled me before and a new one will stand out.
It’s not fool proof of course but here’s a tip - look at this picture:

This is what you see when you click the “Send a Message” button. See that link that says “past messages”? Click that and it will show you a history of any messages you have sent to that person before.
Sometimes I’ll find somebody who I thanked several weeks earlier and I didn’t recognise the avatar so by checking this I can be sure not to annoy people.
I don’t manage to catch them all using this method. Somebody could arrive at my blog, start looking through the archives, give an old post a thumbs up and I’d never know about it. However a lot of the time that thumbs up to an old post can start sending a fresh stream of Stumble traffic which triggers more thumbs up and suddenly this old post is appearing in my Top 5 posts in Google Analytics. Then I take notice and can thank those people.
It’s the 80-20 principle at work here. This method takes me around 5-15 minutes a day depending on the amount of StumbleUpon traffic in any given day, I probably reach 80% of my stumblers and I am rewarded by a constant stream of new Stumble friends, subscribers, thumbs up and traffic.
So, do YOU thank your stumblers?
If you are interested in learning how StumbleUpon can be used to drive traffic to your website then check out my course, Stumble Rush. You can enroll now to receive 10 completely free lessons due for release in July 2008.
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Sharon Hurley Hall
November 14, 2007
Great idea, Caroline. I’ve started doing that recently - and I also thank people who add me on MyBlogLog and BlogCatalog. It certainly doesn’t hurt and I might make a new friend. Great post!