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Courtney Tuttle Takes Keyword Sniping Material Offline!

September 11, 2008 Posted under: Business by Caroline Middlebrook

I was very surprised to find that just a couple of weeks after Courtney Tuttle opened up his paid site The Keyword Sniper, he has now closed the site and has even gone as far as to remove all of his posts about keyword sniping from his blog. As this is the strategy around which I am basing my AdSense Project, this was a little worrying.

So What Happened?

Well I’m not sure of the full story as I only read Court’s main blog posts and usually don’t read all the follow-up in the comments. A little while ago he made a post about content not being king which talked about the importance of backlinks which seems reasonable to me and in his latest post he has turned around his point of view completely but at the same time, shut down his work on keyword sniping and announced that he will updating his site to be inline with his new philosophy, but doesn’t say what that is.

Some people took the word ’sniping’ to mean something negative and wrongly assumed that it was some kind of spammy strategy. If there is one thing that you can absolutely rely on in the online world is that people will misunderstand you, misinterpret, disagree with you, and probably flame you too!

It seems clear to me that all of this negative feedback is completely unfounded. The strategy is nothing more than a way of structuring a website to rank for a particular keyword and whenever you build content for the web there is an underlying assumption that you should create good content. Google doesn’t tend to rank spam too highly so I honestly don’t know why people would have thought his technique to be spammy.

Future of the AdSense Project

There will be no change to my project. I like the keyword sniping strategy and luckily I studied it in great detail before Court took down the posts. As I work through the project I will be blogging about the process so when I get to the content sections I’ll go into detail about exactly what I’m doing so it won’t matter that the original work is no longer online.

Some Thoughts on Court’s Decision

I really don’t know the full story here – only what has been said on his blog. Court seems concerned that the name ‘keyword sniping’ is giving people the wrong idea and so he has decided to pull it all offline while he re-thinks the strategy. That seems like a very extreme decision to me.

It’s entirely possible to change the name of an online product without having to remove anything – I went through this myself last month and it wasn’t a problem. So I do wonder why he didn’t just change the name of his strategy and start a re-branding process. Maybe that is something he will do in due course.

I suspect (and this is purely speculation on my part), that he has taken this stuff offline due to negative feedback. This stuff happens, especially in the Internet marketing niche. The online world can be hostile but it doesn’t have to be a problem if you don’t let it.

I know I have a lot of ‘fans’ here which is nice but I also know I have plenty of enemies. The Traffic Rush course in particular attracted a lot of negative feedback. Many people wrongly assumed that the course somehow exploited / spammed StumbleUpon and I received all sorts of threats. Many of the people also wrongly assumed that StumbleUpon would be outraged by the course and so reported the site. I have a 3-page legal document on my hard drive from the StumbleUpon lawyers telling me how happy they are for me to be selling my course, just as long as I don’t call it Stumble Rush :-)

Here’s the thing – what other people think about you, is not your problem! This might seem counterintuive and your ego may be shouting at the screen right now saying, well of course it concerns me if it’s about me but I urge you to think about it a little. Author Byron Katie says that there are three kinds of business in the world – your business, everybody else’s business and God’s business. I don’t choose to use the word God but by that she means the business that is not in human control – such as the weather for example.

What you do, what you say, what you think – all that is your business. What somebody else does, or says or thinks is their business. Yes even if they are saying things to you or about you, it’s still their business! You cannot control what other people think of you and as long as you allow yourself to get sucked into that, you’ll always be suffering!

Moral of the story: if you know what you are doing is right, then ignore what other people say or think about it.


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22 Comments:

Koen
September 11, 2008

I wouldn’t say to ignore it. There’s value in feedback. Even if that is negative. IMO a better approach is to evaluate the feedback. There’s only progress if you try to have your opinions falsified, and then, if they indeed are, find better ones that incorporate where you went wrong.

I know, it’s a bit off topic about that last sentence :-)

Jeff Jones
September 11, 2008

Caroline,

I couldn’t agree with you more. No matter what you do or how hard you try NOT to be misunderstood you will have people who seem to enjoy “knocking you down a peg” and purposefully disagreeing with everything you stand for.

I actually had a person give a post I did on your Traffic Rush product a negative review just because it discussed a commercial product in the post. They went on about how you had been banned and if I wanted to learn how to spam the SU database I should just save my time and money.

Excuse me but those self-appointed “defenders of all that’s right with StumbleUpon” or any other web site try my patience and resolve to abide by the premise of your post.

Keep up the good work you’re doing and keep us posted on your progress.

Best,

Jeff

Blogging Millionaire
September 11, 2008

Be decision on Courts part. Hope it pays off for him.

Free Ads
September 12, 2008

I do concur with your assertion that it really does not matter what others think of you as long as you are not doing some thing to hurt others. When somebody is working hard and creating new ideas there will be lots of people who will not be happy with the person’s success and they will try to do anything they can to stop the success. The bottom line is to absorb both the positives and negatives and try to improve the offerings based on those feedbacks.

Jeremy Edwards
September 12, 2008

MMMM, the old cliche: “you reap what you sow” comes to mind after reading this blog Caroline. Perhaps Court was concerned at the quality of his seed. I am new to IM, but am already jaded by the junk out their and find your work most refreshing. I have a feeling you are not easily bullied, so the neh-sayers and egotists will be frustrated with your success. You are setting a new standard in this niche i think. Court would do well to JV with you on this. But what do I know, I bought a website from a friend. It had no traffic because it was not hosted at the time I bought it (He was going to let it die a natural online death). It did have web history and that is what I was counting on. Using some of you strategies I now have five page one search rankings for popular searchs, three of which are number 1. I eagerly wait your version of Keyword Sniping. Oh, and I agree, what other people think is none of my business. It’s theirs.

kouji
September 12, 2008

it is a bit worrying, as the his move sows a bit of doubt with respect to the strategy. still, i’m glad you’re pushing through with it, as i’m curious as to whether it’ll work or not, and i appreciate your giving us a bit of an inside view.

was pleasantly surprised to learn about stumbleupon’s response to your course. seems like a pretty reasonable request, which is something i can appreciate. i do agree with a previous comment in that it’s strange to see people rushing to the defense of stumbleupon when the site itself doesn’t really appear to mind.

koujis last blog post..haiku poem: conversation

kahthan
September 12, 2008

well there are two possibilities, either he realized that people were using his strategy to put up spam sites or the sites that he did create using his keyword sniping method were penalized by Google for spam like behavior. I’m more likely to think it was the second one as a Google penalty is the kind of thing that might make you take a hard look at what you are doing. Still cant be sure, we will know soon enough I’m sure.

kahthans last blog post..Site Strategy : Choosing what kind of site strategy to use

Caroline Middlebrook
September 12, 2008

@Jeremy, well being in this business has certainly enabled me to grow a thicker skin! In November last year I had my first taste of online hostility and it affected me quite a bit back then but it contained a valuable lesson :)

@Kouji, really the strategy is very simple and the quality of it all comes down to the quality of the content that people write, that is not part of the strategy itself. You can read all you like about creating a blog but if you write poor quality content your site will appear low quality but that doesn’t make the strategy of blogging to be spammy.

As for SU, a lot of people are very loyal fans of SU and feel that any kind of marketing is inherently bad. WHat they don’t see is the bigger picture that SU is a business like any other and when people like me write big courses about how to use SU effectively (and my course emphases quality throughout) it is actually increasingly the integrity of the community and driving more business to SU so its good business for them to have my course and others like it around.

@Kahthan, yes both of those are possibilities and unfortunately both are out of his control. Its like the 30DC – they teach a strategy but they cannot control the content that people write and in last years challenge in particular there were a ton of idiots using the 30DC techniques on spammy sites and it brought down the reputation of the strategy itself.

kahthan
September 12, 2008

yeah i took the 30dc as well and the problem is that with the techniques they teach and with tools like market samurai, its way too easy for people to start spammy sites. the other thing that both of these have in common (keyword sniping & 30dc) is that they both heavily focus on encouraging domain names with the keywords, so when you try to do that with 3 to 4 word niches you end up with things how-to-watch-tv-while-making-money-and-cooking.com, and these will inevitably lead to people calling the 30d challengers spammers.

kahthans last blog post..Site Strategy : Choosing what kind of site strategy to use

John
September 13, 2008

Although if people view your product badly then it is probably wise to try and change what people feel about your product. You may think it’s the dog’s balls but if other people don’t then there’s no point continuing to promote it if you could simply change the products image so that people agree with you and think it’s good.

John

Caroline Middlebrook
September 13, 2008

@John, yes that is true, especially if you are trying to sell whatever it is that you’re doing.

Rob
September 13, 2008

At the end of the day, Google wants to give readers the most relevant, quality content it can. If keyword sniping produces so-so content, Google will eventually figure out a way to send it down in the rankings. Produce quality content with a lot of backlinks, and over time any site can do well. Best of luck with your project!

Dan Mihaliak
September 13, 2008

Congrats on getting the traffic. On comments I believe responding to comments is very important.

Dan Mihaliaks last blog post..Charice Pempengco

Caroline Middlebrook
September 14, 2008

@Rob, keyword sniping is about site structure, not content. The content is down to the person creating the content and is completely unrelated to the strategy. Any person can write spammy content using any strategy and any person can write great content using any strategy. People see a few websites that are spammy, look at the strategy used to create or market the site and then label the strategy as spammy when the two are not connected at all.

I am also extremely happy that I studied the keyword sniping material before Court took it offline. There is some very useful material on there, and I wish he would have left it up. I kind of lost a bit of respect for the guy actually. You would think he would leave the information up so that people could share in the evolution of his philosophy. I mean that’s what I would do. But I guess Goog punished him pretty good for it, so he doesn’t have much choice but to bend over and take it from the man. Sorry that it had to down like that.

Project Swole – Build Muscle and Lose Fats last blog post..12 Mistakes All Athletes Have Made While Training

Susan
September 17, 2008

It’s great that he came forward with his results and was honest with his readers.

Ruchir Chawdhry
September 20, 2008

For anyone who wants to read Court’s keyword sniping posts, just check archiving sites like archive.org

KoLiTnA
September 26, 2008

well there are two possibilities, either he realized that people were using his strategy to put up spam sites or the sites that he did create using his keyword sniping method were penalized by Google for spam like behavior. I’m more likely to think it was the second one as a Google penalty is the kind of thing that might make you take a hard look at what you are doing. Still cant be sure, we will know soon enough I’m sure.

Brad Hart @ A DoFollow Blog
September 29, 2008

@Caroline I was really happy to find your blog, but unhappy by the means I did. I was looking for Court’s article to give the link to some one and not pleased to find it taken down. I quite agree with you that as a blogger you have to be true to yourself and say your peace for what ever it is worth.

@kolitna I don’t know that it is either answer, he said he was reorganizing his entire blog to reflect his current opinion, which is a shame in many ways, since there is a lot of value in reading how someone arrived at their new opinion by examining the old information. As Court has mentioned a few times on his blog though, never trust an SEO who hasn’t been banned from google at least once.

I don’t know how long Court’s articles are going to be on archive.org, if he makes a stink about them being there they could disappear which would be a shame. I have already started downloading the ones I think are important. I have too much respect for Court to redistribute them, but I most certainly want that information for myself as long as I can get it.

Brad Hart @ A DoFollow Blogs last blog post..WordPress 2.6

Stephen Cronin
October 10, 2008

Okay, I can’t see this clearly stated anywhere here, but the reason Courtney pulled the new site is that he got spanked by Google, really badly. courtneytuttle.com doesn’t even rank for the search term Courtney Tuttle anymore. This post ranks higher for Courtney Tuttle than his own site does!

Courtney obviously thinks it’s to do with teaching people how to keyword snipe, so he’s pulled the new site. Can’t really blame him for that, as he’s just lost most of his traffic…

Stephen Cronins last blog post..Password Protecting The Wp-admin Folder

Mikael Rieck
January 4, 2009

Caroline, did you ever figure out what Court’s new philosophy was and why he (?) had taken down the site?

Mikael Riecks last blog post..Banfield Pet Insurance Secrets Revealed

Jon Symons
May 6, 2009


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Experiments to Boost AdSense CTR | Caroline Middlebrook

[...] and my new sites use Courtney Tuttle’s Keyword Sniper 2.0 theme (which seem to have been taken offline now). The two themes are laid out significantly differently and the AdSense placement is quite [...]

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