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Carolyn Middlebrook Is Not My Name

April 19, 2008 Posted under: Promotion by Caroline Middlebrook

People often call me Carolyn Middlebrook which is incorrect, it’s spelled Caroline. There is a difference, in the UK at least. Over here there is a difference in pronunciation. You pronounce the last syllable in Carolyn like you would the last in Violin but with Caroline, it’s pronounced like line!

Why am I waffling on about my name? Um well actually, this is an SEO experiment. I have been noticing with interest that my search traffic has been climbing quite steadily over the last few months so obviously this blog now has the ability to generate search traffic but the vast majority of it is from single search terms - there’s not many terms that are searched for over and over which tells me that I’m not optimising too well.

So I’ve been reading a LOT about SEO over the last week or so and today I had a look through my search traffic for the last month and decided to just pick a term that is already getting some traffic and see if I can rank better for it. I chose Carolyn Middlebrook because it’s easy to write a post about :-)

At first I wondered why I would be ranking for it at all but it’s obvious really - people write Carolyn in the comments quite often - proof that all those lovely comments get ranked.

So this means that I’m probably going to be ranking for some highly dubious terms thanks to Mr Mark Mason and some recent comments he left in jest :-)

Oh and just in case you didn’t realise, my name isn’t Carolyn Middlebrook :) I hope I didn’t stuff the keyword in too many times! This is a pointless post for you guys so I’ve published it just minutes before the next post comes out so it doesn’t hog my front page for too long!

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14 Comments:

Andre Kibbe
April 19, 2008

I have been noticing with interest that my search traffic has been climbing quite steadily over the last few months so obviously this blog now has the ability to generate search traffic but the vast majority of it is from single search terms - there’s not many terms that are searched for over and over which tells me that I’m not optimising too well.

That might have more to do with using your name rather than your theme to title your blog. I remember Yaro mentioning you at one point, then I forgot the reference. Then I suddenly had an urge to look up the Twitter guide (long before it had a SERP 1), but couldn’t think of your name. It didn’t take much time or effort to find your blog, but it wasn’t instant either.

Not that it matters now, but combining your name with your theme (e.g. “Internet Marketing with Caroline”, etc.) might have been an SEO-friendly way to go.

Caroline Middlebrook
April 19, 2008

@Andre, yeah this is something I have thought of many times. I should have an overall term to rank for such as “make money online” but I kinda loathe that term and couldn’t really think of any other so instead I try to target certain terms on specific posts rather than worry about the blog as a whole. At the end of the day this blog is for readers so search traffic is never going to be as good as a properly optimised site.

Shane
April 19, 2008

What a great post. Had you not mentioned why you were doing it, I never would have noticed that you were trying to do any sort of keyword stuffing. A natural SEO copywriter you are ;)

It also made me remember that I called you Catherine Middlebrook in my first post.

Shanes last blog post..How to Value a Website

Dennis Edell
April 19, 2008

This may seem like an obvious question, but I assume you have purchased CarolynMiddlebrook.com with a redirect, right?

Hint hint nudge nudge

Dennis Edells last blog post..We Are Officially A FULL FEED RSS! But The Blogs Look Will Change :-)

Mike Huang
April 20, 2008

I don’t misspell your name, but I usually don’t care if people misspell my name. I guess it really is spelled differently in other countries :P

-Mike

Mike Huangs last blog post..John Chow Is NOT Evil

Caroline Middlebrook
April 20, 2008

@Shane, I get called all sorts of things. My ex’s grandmother used to call me Geraldine!

@Dennis, hehe no. There were something like 13 searches for that term, not worth the effort.

@Mike, how can you misspell Mike? :)

At least that was one misspelling you could write a post about to boost your rankings ;)

I have a pet hate about people misspelling my name - but only in the written format - they usually stick an *i* in Clare which shouldn’t be there. If people address me as Claire in written messages I don’t straight away realise they’re speaking to me as it looks like a completely different name! *lol*

Richard Farrar
April 20, 2008

Absolutely, completely, unashamed, unabashed and blatant search engine manipulation at its best, on a post with essentially zero content, but at least you’re open about it and have manipulated a post out of it. Pretty cool really.

Richard Farrars last blog post..Song Capacity Calculator for MP3 Players

Dennis Edell
April 20, 2008

Only 13 so far! LOL…I’d spend the 10 bucks.

Either a direct forward or throw up an OOPS! 1 page redirecting them….perhaps promoting something like a free ebook (got one? hehe) and then the correct link. ;)

Just a few thoughts…

Dennis Edells last blog post..We Are Officially A FULL FEED RSS! But The Blogs Look Will Change :-)

Caroline Middlebrook
April 21, 2008

@Richard, LOL yes that was the idea. Funnily enough though I did try to tuck it away before the post that came after it and I wasn’t expecting any comments to this one!

@Dennis, I’m far too lazy! People keep telling me to buy the other TLD’s for my name but I really can’t be bothered heh!

Scott Fillmer
April 21, 2008

Carolyn Middlebrook, (just wanted to pipe it in there one more time for you), I always find it interesting what traffic is creating on terms and things we don’t realize for sometimes quite a while.

I started buying some keywords like that in Adsense a while back and some had a better response than the actual keyword I was trying to use. Nice post Carolyn Caroline or Catherine Middlebrook (although I have never called you anything but your actual name). Scott

Annie
April 21, 2008

You know, I actually wondered at the proper pronunciation of your name. ;-) One of my grandmothers names was Caroline and hers was pronounced like “line” so I assumed yours was too.

But people mispronounce my real first name (LeAnne) all the time. Have no idea how, but they do. So I go by Annie. Not much mispronunciation or spelling errors that way. ;-) It gets rather old (not to mention frustrating) when people call you something else. (How do you get Lena or Luann of that??) It’s always been one of my biggest pet peeves.

Anyway, I like your SEO idea. Although, since I use Annie, I don’t have too much trouble with that and rarely get people who come to my site with another spelling of my name.

~ Annie

Caroline Middlebrook
April 22, 2008

@Scott, yeah once a site starts to get search traffic the analytics on it can become really valuable. I often hear cases of people who have discovered great niches due to related search terms for an existing site.

@Annie, hehe I don’t really worry what people call me - it’s just nice that they’re talking to me at all :)

Nishu
May 2, 2008

I was trying to hunt your blog yesterday using Google. I tried various spelling variations of your name .. + term “comment” .. or “twitter” but was not able to find it .. The spelling of first name is quite difficult to remember

Nishus last blog post..An Interview with Alan Johnson (theratingblog.com)


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