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Boost Your StumbleUpon Traffic with Outbound Links

October 2, 2007 Posted under: Promotion by Caroline Middlebrook

It is well known that StumbleUpon can drive a huge amount of traffic to your website and there are numerous posts in the blogosphere about writing for StumbleUpon, ensuring you get plenty of thumbs up votes, and ideas for post topics that are sure to get stumbled lots. What I haven’t seen mentioned is the value of using outbound links to increase your StumbleUpon traffic.

StumbleUpon Tricks for Savvy Bloggers

In my links roundup that I posted over the weekend, I highlighted a StumbleUpon tips post from Big Bucks Blogger. The first tip in that post is to stumble the pages that link to you. In this way you drive more traffic to the page containing your link and thus you hope that some of that traffic comes back to you via the link on that page.

Therefore it makes sense to me to make a point of linking out to other blogs in your post. If the blogger that you are linking to is a savvy StumbleUpon user who uses the above technique, then they may well see your post come through their analytics program as an inbound link and then stumble it for you, to get more traffic for themselves.

Making the Most of this Technique

1) Link to People Who Use StumbleUpon

Linking to Wikipedia may be great for your visitors but that’s not going to get you any extra stumbles! Make a point of linking to sources who stumble. Who is that? Bloggers for a start. I’ve seen a great many posts about StumbleUpon from all over the blogosphere and anybody that makes such a post is probably a StumbleUpon user themselves.

2) Make Your Post Stumble-Worthy

It’s no good just dumping a load of links on a page that offers little else of value. For example, I have started posting a weekly favourite links page and that might be useful to my visitors but in itself, that not does constitute a high value post that is worthy of a stumble. These outbound links have to be intertwined into your best quality material for the technique to work. This analysis of top stumblers gives some interesting insights and what they like and don’t like.

3) Create LOTS of Links

If you have a choice between posting 5 articles with 2 links each or one article with 10 links, go for the latter. You might be thinking that it’s better to spread those links around several posts in order to get traffic to more of your articles but that won’t be as effective. Much has been written about the possible ways on which the StumbleUpon traffic algorithm works.

Nobody really knows but one thing we do know is that every thumbs up that a page receives leads to more traffic. The more thumbs up you can get to a single post the better that post will do. The reason this is important is because if you get enough popularity on a single post, you might hit the buzz page which can then send floods of traffic your way, far beyond the normal levels.

More Reasons to Link Out

Aside from the potential traffic that you can get from StumbleUpon using this technique, linking out has other benefits too. This technique advocates linking to people who are likely to check their stats and notice the link. Even if they don’t stumble that particular post they may well come and check it out to see who is linking to them. If you have posted some good quality content then you might just pick up a new reader.

But there’s more! It’s great to have other bloggers as readers because they can do what you are doing - linking! You never know when somebody that you have linked to may just link back to you in the future. The more blogs you link out to, the more you get yourself out there into the blogosphere and the greater chance you have of getting noticed.

If you are interested in learning how StumbleUpon can be used to drive traffic to your website then check out my course, Stumble Rush. You can enroll now to receive 10 completely free lessons due for release in July 2008.

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Stumble it!

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38 Comments:

Elisabeth Cooksey
October 2, 2007

Thank you so much for this great post.

I have just really started to get into using Stumbleupon and with these tips I will be able to use it more effectively.

Thanks again and keep these great post coming!

Dana Wallert
October 2, 2007

Hi Caroline! Thanks for the link :) Great post…I feel compelled to second one of your points…

“2) Make Your Post Stumble-Worthy”

Linking out is a great way to get bloggers and stumblers attention…but I am very protective of my stumbles and am careful not to stumble stuff that serves no purpose fellow stumblers other than spreading a link to me. This post is a great example of how to include links to active stumblers and provide enough value to readers to warrant a Stumble :)

I haven’t dealt with Stumbled yet and I think I need to go check it out - thanks for the good info. I’ve subscribed to your blog!

Thanks Caroline for this write up, because Stumble Upon is a site I have used only briefly. The concept seems very cool and different for it and I have a feeling if done right it can bring a site some very good traffic!

Lyndon Antcliff
October 2, 2007

I have been thinking about this technique for a while, thanks for putting it into words and allowing me to develop it. BTW, what is your stumble account, I would like to add you as a friend.

Tal
October 2, 2007

Hi Caroline! thanks for the great post, SU is great if you know how to use it right. great tips! looking forward from more…

Tal
October 2, 2007

Sorry meant “for more” :)

Genesis
October 3, 2007

Excellent tips. I find that StumbleUpon is the most effective social site for traffic, at least for my blog. The few times that I have been stumbled, my traffic shot up and tended to stay higher afterwards.

Caroline Middlebrook
October 3, 2007

@Lyndon, it’s http://cmiddlebrook.stumbleupon.com/

@Genesis, I’ve found SU to be my biggest traffic generator so far but I’m having difficulty getting the traffic to stick around - I’m still working on that.

Caroline Middlebrook
October 3, 2007

@Dana, yeah after I wrote the post I realised that doing the standard link roundup posts that I started at the weekend probably wasn’t a very good idea because that kind of post isn’t stumbleable (is that a word??) by itself. But instead by making a post about a specific topic that happens to include plenty of links to more information it becomes a useful resource.

Dana Wallert
October 3, 2007

Trust me I’ve made up so many stumbleriffic words…anything with stumble and a suffix is perfectly acceptable with me :)

Tim Nash
October 4, 2007

Hi Caroline thanks for the link, While I think you and hundreds of people are right more thumbs up equals more visitors so the best way to get thumbs up is to link to active stumblers the key still has to be universal appeal this tactic will only work a few times before the stumbleupon algorithm devalues those friends who are stumbling the post in an “un organic” manner.

Caroline Middlebrook
October 4, 2007

@Tim, does that mean that if a post from the same domain is repeatedly stumbled by the same person, that the value of that stumble decreases over time?

That’s kinda silly. There are several blogs that I read that repeatedly post great content that I stumble, and that’s natural. It would be a shame if that was discounted over time.

Tim Nash
October 4, 2007

I’m afraid so, though their is a compensation system you see each time you thumb something your account is growing an audience score, this score increases based on many factors but a big one is when you thumb up a popular page that gets many other thumbs up your score grows quite dramatically particularly if you were the discoverer. The greater the audience score the more likely you are to send more visitors.

So while your thumbs may be reduced for that site, your audience score will have increased so the effect is limited.

But
If you keep thumbing up the same site and nobody else thumbs it up then your audience score is not increasing but the stumbles are reducing each time.

So to answer yes your thumbs are being reduced its part of a balance within the algorithm to stop spammers completely taking control

Caroline Middlebrook
October 4, 2007

@Tim, thanks for the info, that’s all great stuff to know. I don’t think it’s too much of a problem though if you just take care to only give a thumbs up to genuinely good stuff - then the chances are that other people will do and it will get organically spread around to lots of new people so it wont always people the same people doing it.

Tim Nash
October 4, 2007

Exactly the system is designed to algorithmically get rid of spammers, ultimately a 100 spammers could thumb up the same splog but unless “organic” traffic from the stumble toolbar does like wise it won’t get very far.

Keep stumbling good posts and pages just think would you want to read it again? that’s my bench mark I rarely thumb down things but I do try to thumb up things that I genuinely like.

Francois Harris
October 31, 2007

Hey, nice post Caroline, ta for that link, its all gonna come in real handy! Nice tips, if you find more, please post them too, mind if I add you as a SU friend?

Caroline Middlebrook
October 31, 2007

@Francois, of course add me as a friend :)

WordPress Guru
November 2, 2007

By now , I did not think about SU this way. The recursive effect that you are mentioning are really interesting. But the question is whether this effort is proven worthy.

Especially it makes the whole issue of “Link to People Who Use StumbleUpon” makes it shaky, as how you get to know everyone so well before investing time for linking / and giving a thumbs up.

Interesting post anyway , and I did gave you a thumbs up. :)

Caroline Middlebrook
November 3, 2007

@Wordpress Guru, it’s not really much effort because for most articles I have already done a bunch of research and I’ve already gathered some links together to enforce the points I’m making so it’s not like I have to go on a link hunt just to get the extra SU traffic.

mrloo
November 4, 2007

I’ve read a lot about Stumbleupon but I haven’t tried it yet. I guess I’m thinking that I am not confident with my posts.

But, better late than never right Caroline?

By the way, nice blog though.

Caroline Middlebrook
November 4, 2007

@MrLoo, it is best to only post your best stuff but sometimes you can be too critical of your own work. If you’ve not tried it yet why not look through your archives, pick the very best post, submit it and see how it does? If you get lousy traffic, try and write something better next time. You might be leaving a load of traffic on the table but being under-confident.

Matt Ellsworth
November 8, 2007

nice tip - never thought of it that way. I’ll be looking more into your link on how the algorithm works.

Girish
November 9, 2007

Good thoughts carol. I feel though stumbleupon gives you huge traffic the traffic many are useless traffic.

I have been searching the internet and testing ways to keep the flow of traffic from stubmleupon consistent. Most people see an early boost then drop off. I think this strategy is a great idea, I’m going to try editing one of my stumbleupon posts a little bit based on your suggestions. THANKS!

Dan
November 16, 2007

I really appreciate the golden information I’m gaining from your posts. It’s indeed so valuable especially for affiliate marketers and bloggers. I’ll definitely follow all your posts.

WebHostinGuide
November 25, 2007

How much visitor you get with stumbleupon?

Caroline Middlebrook
November 28, 2007

@WebHostinGuide, In October it was about 8000 visitors, I haven’t done full stats for November yet but it’s way more than that! Seriously, SU sends me massive amounts of traffic.

bob
December 6, 2007

well

FinanceAndFat
December 6, 2007

That’s a great guide. I’ve only recently started Stumbling, but I have to say I like it much more than Digg. It’s much quicker to use and feels more like a community.

Moshe
February 21, 2008

There is one problem I have with this post — it takes our focus off of creating value and instead attempts to use a gimmick to earn traffic. Perhaps that will work in the short-term (perhaps) but it doesn’t sound like a solid long-term strategy to me at all.

You should link to other people because there is a value in doing so. You want your content to be top quality and your marketing strategy to revolve around that. Creating post with meaningless or pointless links undermines that value IMHO.

Be well,

Moshe

Caroline Middlebrook
February 21, 2008

@Moshe, did I say that the links should be meaningless or pointless? Of course not - the idea is to ENRICH the content you are creating with outbound links to other relevant material that enhances the overall post. This creates a win-win-win situation because it’s good for the reader because the post leads to more great content, its good for the other bloggers you link to because they get some traffic and its good for you because you may get a few extra thumbs up leading to a little extra traffic.

Nothing I write about on this blog is about gimmicks.

Moshe
February 21, 2008

Hello Caroline,

Sorry if I misunderstood you - it seems I should have read your article a bit more closely.

My only point is that first and foremost one should concentrate on writing high quality, valuable content and then on figuring out how to market that content.

In particular, I think people need to be careful when they start producing their content for marketing purposes. Obviously one needs to be aware of traffic and other marketing issues when one creates their content, but they just need to make sure that content comes first (IMHO). This is particularly true given that there are a numerous ways to market a site - since we have other options there is no reason to sacrifice the quality of one’s article or post for marketing purposes.

I agree, by the way, that when done well it’s a win-win situation. I’d even add one more benefit — if done well quality outbound links can lead to partnership opportunities if someone notices that you are linking to you and decide to contact you as a result.

Again, my apologies for not reading your post more carefully.

All the best,

Moshe

Moshe’s last blog post..What is Social Bookmarking (or why is del.icio.us so yummy)?

Caroline Middlebrook
February 21, 2008

@Moshe, I would never advocate creating content just for marketing purposes but this blog is all about Internet marketing so I often talk about marketing. I usually assume that the requirement to produce good content as the first consideration is a given.

Lernen
March 5, 2008

I was wondering, how ist that possible Caroline, that you have so much Visitors from SU. I live in Germany, ther are not that much Stumblers among us here. On my analytics Stats I get 95 % of traffic only throu Google.
You are doing greate Job there.

Caroline Middlebrook
March 6, 2008

@Lernen, that’s a very broad question and the answer would cover more than I would put into a comment. Have a look through my archives for StumbleUpon posts. I am seriously considering writing a little ebook to cover everything I know about marketing with SU so look out for that.

Rhonda
April 2, 2008

Your tips make sense, as a new user of StumbleUpon creating outbound links to boost traffic is a marketing strategy I will start to use. In a short period of time I have secured a lot of in bound links now I will take the next step and link to quality material. My profile at StumbleUpon is http://inspirationforch.stumbleupon.com/

Dominic
April 8, 2008

Hi, In regards to stumbling people who link to you, I find it is handy to go through my web stats to stumble referring sites.


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