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Blogging and Working In The Flow

October 27, 2008 Posted under: Blogging by Caroline Middlebrook

niagara falls

When trying to build a successful blog is it best to be structured about your work or should you just allow yourself to just go with the flow? In this post I quote some of the standard blogging advice that is given and show how I get better results by doing the opposite :-)

Forget Planning a Blog Schedule

Much of the advice given is to carefully plan out your blogging schedule in advance so that you know what you are writing about and when. When I first started this blog it was pretty much all I did so I was able to spend a lot of time on it so I never needed a schedule. Now things are different because I spend so much time doing things other than blogging and I also spend a lot of time away so sometimes I am left thinking, damn I need to write a post today, what shall I write about?

The way in which I tried to implement a set blogging schedule was to keep a document with post ideas in it. When I get an idea I write down a few notes about it and then each day on which I intend to post I would pick one of my notes and write the article. However the problem that I find is that very often when I come back to write the post the original inspiration has gone and even when I look at my notes, it’s just not there. Sometimes I just scrap the post idea (which seems like a waste and leaves me struggling for a post idea) and other times I’ll plod on and try to write it anyway but often I am not happy with the result.

This morning I was checking comments on my feel good blog and one of the comments sparked an idea for a post. Usually I would have just jotted down some notes but I just decided to go ahead and write the post there and then. The great thing is that I was completely in the flow as I wrote it and as a result I wrote it very quickly, thoroughly enjoyed the process and I’m very happy with the result. I Haven’t published it so now I have it in stock ready to use when I need it.

While I was in that state another idea sparked from the original one and I extended it into two posts and so I decided to stay on a roll and write the second post too. Then I rememberd that I had written a note about an article about blogging in the flow and so while I was in that state I decided to write this one too! I’ve written three blog posts that I’m happy with all in a very short space of time because I simply acted on the inspiration when it was there.

What I am really advocating here, is not that you shouldn’t have some idea of what you are going to post about, but that you should simply write your posts when you get the idea for them. If you have a blogging schedule all set out and then an opportunity comes along or an idea is sparked for a new blog post, throw out your schedule and just go with the new idea. Grab those ideas as soon as they come in and act on them immediately. Write as soon as you get the urge.

The problem that I see for some people is that they feel that they want to write posts in advance to cover a holiday or something which is fine but they try to force themselves to write blog posts when they are not in the mood. Any time I have tried to do that I have sat there in the post editor for hours getting absolutely nowhere and becoming more frustrated by the minute. By blogging when the inspiration strikes me I get it done so much quicker.

Write The Post, Let the Headline Follow

The idea is that you want to create a headline with your goal in mind. If you are going after search engine traffic then you want to ensure that your keywords are as close as possible to the beginning of the title. If you are after social media traffic then you need to make your headline catchy and it will have to appeal to the particular audience you are targeting. If you want people to actually read your post then you need to throw all that out of the window and write something that draws them in!

The standard advice is that the headline is so crucial that you should always write your headline first and not start writing your post until you have the perfect headline. I use the opposite methodology to most people when writing my headline. When I blog in the flow in the way I described above I am often not even aware of what I am writing - the words just pour out of me so fast and at the end I read it back and it has ended up being something different to what it started out as being. This is a good thing because it has come naturally and easily and hasn’t been forced out.

So as a result, I often find that the headline that I had originally intended to use doesn’t quite fit so I pick a new one. Now I will still try and be creative with my headline. For my other blog, I am after social traffic (mainly StumbleUpon) and readership - I rarely consider SEO. For this blog I am interested more in search traffic these days and of course I always want readership but I can play around with the headline after I have written the post and in this way I know it will fit in well with what I have written and hopefully fulfill some of my secondary goals too.

Abandoning Set Working Hours

Whether you blog full time or you do it in addition to a day job or it is just part of a larger business like in my case, many of us are encouraged to manage our time, allocate blocks of time to certain activities, clearly separate work hours from play hours and so on. This seems like a good idea and I have tried it myself but the problem is that when we stick rigidly to a time schedule in this way, you stifle your creativity.

If, this morning when I got the idea for that blog post I had said to myself, “no, this is not the time for blogging - go work on your niche sites”, I would have been distracted whilst working on the niche sites because the idea for the blog post would have been rolling around my head but by the time I had got around to writing it, which probably wouldn’t have been for a few days as I am going away tonight I would have forgotten about it, the inspiration would have been gone and even if I had gone ahead and written the post it wouldn’t have been as good, and it almost certainly wouldn’t have turned into three posts!

My suggestion is to follow your instincts and do just what you feel like doing at the time. Sometimes I get emails that make me groan and I think, I just don’t want to answer that now so I don’t. Other times I just feel like I want to clear out all my email so I do it. If however I force myself to answer email at a set time when I don’t feel like it, it takes me longer. The same goes with everything. Any time I try to force myself to do something that I am not in the mood to do just because I have allocated time for it, I spend a lot of hours getting nothing done and usually just end up surfing random websites!

At least my boss doesn’t shout at me for doing that :-)

Go With The Flow

When you get an idea, grab it and act on it. When you want to write, then write. When you want to do something else do something else. Throw out the rule book, trust your gut instincts and just do whatever feels best at the time.

Honestly, if I saw this post a year ago I would not believe that it had been written by me! I used to be the most organised, planaholic you could imagine. I was totally anal about planning every last detail and every moment of my life but I am learning more and more that trying to stick to schedules, plans, rules etc simply doesn’t work and just stifles creativity. I now do so much better in work and in life in general by just totally going with the flow in every way. Try it!

Photo credit: Vroom Broom


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25 Comments:

Andy Bacon
October 27, 2008

Hi Caroline,
Thank you for another insight into how you blog. It is always great to get another perspective. I agree that writing is something you need to do when you are into it and not force it. I am never happy when I know I have to write something instead of writing when I want to.
What do you think should be a good length for a post. I have heard a lot of different ideas and I wonder if you sort of shoot for a particular length or just write until the topic is exhausted.
Thanks for the insights.
Andy Bacon

Andy Bacons last blog post..The Secret Behind Online Christian Business Opportunities

clare
October 27, 2008

Caroline this is so true. If I write my posts when inspiration strikes I am always much happier with them. I just wish I had time to write more often!

Nathan Hangen
October 27, 2008

You know, I have noticed the same thing. I use Google Notebook to keep track of ideas and many times when I came back the idea/inspiration was gone.

To combat this I’ve done a few things:

1. I write more than just the idea, I try to capture the feeling and some extra lines as well, that really helps me get back into the groove.
2. I go straight to my blog and write as much of the post as I can. I usually find out if I’ve got enough of an idea to post with, and often times I do.
3. If I haven’t come back to the idea in a few days, it is usually too late. At that point I will google the idea to see what others have said to see if it sparks any more thought.

The reality is that you are best served if you just write it down, as much as you have time for. As you said, this usually results in more than one post.

Nathan Hangens last blog post..A Tangible Business

Jeff Jones
October 27, 2008

Caroline,

I totallly agree with you here.

One of the most important things we online business people can learn is to realize when to just let stuff happen and not get in the way. Too often because we are overwhelmed we start out compartmentalizing our days in order to feel it’s under our control.

I’ve used the note taking idea for posts with much the same result you had. When the “time” came to write it, I had no idea what the damn note meant or why anyone would give a crap about such an idiotic article.

I only start out my day with 3 must do things with a spot for 2 more if something should come up. When I accomplish these is when I feel like accomplishing them.

I’m going to try your idea of spontaneously posting when the idea hits. If nothing else, I should be able to get a solid framework for a post.

I also end up changing any title I start out with quite a lot.

Jeff

Harpy´s Nightmare
October 27, 2008

Another great post Caroline and one that I wholeheartedly agree with. I often find myself with the same problem, but overcome it by just writing non-stop when I am “in the zone” and getting as much work done as enjoyment and not as a chore - even though I may not publish it until some time later . . . after an occasional review to make sure the work is worth putting out there.

So bravo once again!

Harpy´s Nightmare

Franklin Bishop
October 27, 2008

Blog Schedules suck. It can make you more productive though.

Franklin Bishops last blog post..How to Build a Community on Your Blog

jackie sheeler
October 28, 2008

what a wonderful, guilt-lifting post this is! the processes you’ve described — going with the flow, not making a rigid schedule — are very much the processes that i am using except that i have been feeling that i’m doing it “wrong” after reading so much about the posting schedules and work schedules and so forth. and as i am still a fulltime dayjobber who also does quite a bit of nonblog creative writing, it can get pretty intense. feeling guilty, or wrong about it, wasn’t helping anything. this post of yours was exactly the medicine i needed, and i thank you for it.

jackie sheelers last blog post..cocktails for obama & straight talk for mccain

Hendry Lee
October 28, 2008

The thing about blog post title is that, there is no right way to do it. Clayton Makepeace, a respected copywriter, writes his headline after he finishes with the body copy. It works for him.

A blog post title helps me focus on the topic, so I personally will write better if I have the title written down first.

Hendry Lees last blog post..Install WordPress on WLMP (Windows, Lighttpd, MySQL and PHP)

I totally agree with you. I do not follow a schedule but jot down ideas as they come into the actual post dashboard and save unpublished. I think inspirational posts are the best and I for one am much more creative than pragmatic to plan and schedule my posts. Also, I think high posting frequency is over rated, because I write comprehensive and step-by-step posts, I take my time and choose quality over quantity.

JR @ Internet Marketing Blogs last blog post..How-To Measure Your SEO Efforts

Steve Mills
October 28, 2008

The thing with inspiration and workflow is generally just to get out of your own way and let things manifest as they want. So much of what people think of as stress is just them fighting the work that has to be done.

Steve Millss last blog post..Excerpt From The Book - The Problem with Drugs

Howard Moorey
October 28, 2008

Thank you, thank you, thank you Caroline.

I couldn’t agree more with Jackie - this was a wonderful blog to wake up to this morning, and a perfectly timed inspiration to keep on going, just as I thought I might be wasting my time! The “go with the flow” writing style is by far the best, because it comes straight from the heart, rather than being “cooked up” for a purpose - great if you’re a creative writer by day, but I’m not!

When you try to write about all things topical, you can’t really maintain much of a “stock” because it goes out of date too fast!

Clearly I, as do many others, get a lot from your “tell it as it is” style - keep up the good work, and good luck with your venture - it’s certainly inspiring me to try & follow you!

Caroline Middlebrook
October 28, 2008

@Andy, length is another thing that I never plan - I just write and it’s done when it’s done. I personally have a tendency to write fairly long posts but that’s just my writing style. There’s no point trying to adjust what and how you write to fit some kind of pre-determined idea. Just write in your way for as long or short as suits you and the kind of visitors who like your style will stick around.

@Harpy, yes I rarely publish something at the time of writing but the publish date is not important, it’s the actual time of writing that seems to make all the difference.

@Franklin, not for me they don’t! But everybody works in different ways…

@Jackie, ahh yes the self-imposed guilt trip! It can take a while to shed that guilt and learn to listen to that gut feeling instead. I’ve been doing this over a year now and it’s been a slow process of change to radically alter the way I work and think. I used to feel very guilty about not sticking to self-imposed rules, schedules and plans and so on but once I began to realise that things work much better when I just do what feels right then the guilt went away because the productivity went up as a result.

@Hendry, yeah the idea of this post really is to inspire people to do whatever works for them and of course what works for me is not going to be the same as what works for everybody else.

@JR, I used to post a lot in the earlier days but I post a lot less now and I’m happier as a result.

@Howard, well it’s nice to know I can inspire somebody now and then :) And yes you’ve raised a good point there - if you’re blog publishes time sensitive material then learning to run with something when it hits is even more important.

Jade Craven
October 28, 2008

I’d be very interest to see how this workflow affects your income and monetization in the long run.

I just read this article - http://traffikd.com/blogging/building-a-blog-part-time/ - on how being aggressive with your posting and having a plan tends to pay off more in the long term.

My personal opinion is to allow for flexibility when the inspiration hits as this allows for more authentic writing. However I believe that one should have a plan to ensure the individual posts are posted strategically in terms of momentum and blog growth.

BlogTalks
October 28, 2008

Wow, I am glad that I’m not the only one that thinks people are machines. I agree that having a schedule in principal is a good idea it can all too quickly become anal and you end up wishing you were doing sometihng else.

Dennis Edell
October 28, 2008

How timely of you! my last post was just inspired and written within minutes of responding to a comment on the post just before it :-)

That said, I tend to work both ways, and so far so good. As you see, I can and do write “on the fly” as often as possible, and yes, sometimes 1 will turn into multiple! Gotta love it when that happens ;)

I also have P L E N T Y of stored posts/ideas, which is good to have in a pinch…so far I’ve been lucky in not “throwing out” very many at all due to loss of inspiration…or worse…loss of timeliness.

My advice to those that store ideas - make sure they are as “timeless” as possible.

Dennis Edells last blog post..How, What, When, or Why Do You Recommend A Product or Service?

Stephanie
October 29, 2008

I’ve always been a fan of a loose schedule for working. Of course, it helps that my kids are young enough that they won’t allow me to stick to a strict one.

I have a general schedule of the things I need to work on at a given time. However, the schedule gives me several options so I can do what I most feel like doing or feel is most urgent. It’s nice to be able to let inspiration take me while getting the things done that most need doing.

Stephanies last blog post..5 Thoughts on Working at Home

George
October 29, 2008

Caroline,

I totally agree! I have found that scheduling my posts ahead of time or doing a blog series KILLS my creativity. It may not do this for everyone, but it does for me. Nice post… stumbled…

Georges last blog post..Putting Your Old Stuff Back to Work

Caroline Middlebrook
October 29, 2008

@Jade, I doubt it would affect my income very much - it’s much more to do with simply enjoying my day a lot more.

Carl Natale
October 29, 2008

I write a daily business blog that is live by 8 a.m. If I was organized at all, I would have tomorrow’s blog all figured out. Nope. About 7 a.m. I will be looking for a blog idea. And I will do it - do it well if I do say so myself.

I keep my blogs as short as possible and rely on the content I link to instead of rewriting the wheel. And I keep them topical - sometimes tied to the news of the day.

The flow works well for me. It helps differentiate me from all the other business bloggers.

Mitch
October 29, 2008

I fully agree, write when the mood and inspiration hits you. Course, that may be killing me, since I tend to write really late, and most of the American audience is asleep, but I seem to be popular with Australians!

Mitchs last blog post..Credibility, Article Writing, And Marketing Products

“Caroline has an excellent point here on creativity and inspiration. While it makes sense to schedule your sessions, when it comes to creativity, it doesn’t always show up. Some of my best ideas have arrived while on the expressway, in the shower or in that semi lucid dream state at 3 am. Always be ready!”

http://www.google.com/reader/view/#stream/user%2F02605990157804405559%2Fstate%2Fcom.google%2Fbroadcast

Kent Looft, Graphic Designers last blog post..Links for 2008-08-19 [Digg]

Kathy @ Virtual Impax
October 30, 2008

It’s SO hard to “schedule” a time to be creative, just as it’s hard to “set up” a hard and fast rule to follow to ACHIEVE creativity.

Blogging is all about creativity but it’s also about flexibility. I was nodding in agreement as I read your post. If I had a dollar for every time I got to the end of a post and had to re-write my blog title - well, THAT would definitely be a Make Money Blogging proposition!

Kathy @ Virtual Impaxs last blog post..80% Discount To Celebrate Successful-Blog’s 3rd Birthday

Dot Com Dud
October 31, 2008

This is good advice as not everyone works the same way. For me, blogging on a schedule is a sure fire way to get writer’s block. With the right inspiration a post can take 10 minutes but without it I can waste half a day struggling to piece something together. Go with the flow I say!

Fat Loss School
November 2, 2008

i definitely agree, nothing beats going with the flow. my advice is to write as much as you can whenever you get that inspiration. even for me, trying to schedule posts leads to spending hours and an article that im hardly ever happy with..

Fat Loss Schools last blog post..Low Calorie Alcohol Drinks

Nathan Ketsdever
November 5, 2008

Great post. Thanks for the the link. You Rock!

Nathan Ketsdevers last blog post..Seth Godin’s “Tribes” Applied to Social Entrepreneurship and Change


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[...] everything is right for everybody. A good blog requires writing skills - you must be able to just write in the flow. If you struggle to sketch out 300 words you’re never going to make it as a [...]

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