Blogging and Working In The Flow

When trying to build a successful blog is it best to be structured about your work or should you just allow yourself to just go with the flow? In this post I quote some of the standard blogging advice that is given and show how I get better results by doing the opposite :-)
Forget Planning a Blog Schedule
Much of the advice given is to carefully plan out your blogging schedule in advance so that you know what you are writing about and when. When I first started this blog it was pretty much all I did so I was able to spend a lot of time on it so I never needed a schedule. Now things are different because I spend so much time doing things other than blogging and I also spend a lot of time away so sometimes I am left thinking, damn I need to write a post today, what shall I write about?
The way in which I tried to implement a set blogging schedule was to keep a document with post ideas in it. When I get an idea I write down a few notes about it and then each day on which I intend to post I would pick one of my notes and write the article. However the problem that I find is that very often when I come back to write the post the original inspiration has gone and even when I look at my notes, it’s just not there. Sometimes I just scrap the post idea (which seems like a waste and leaves me struggling for a post idea) and other times I’ll plod on and try to write it anyway but often I am not happy with the result.
This morning I was checking comments on my feel good blog and one of the comments sparked an idea for a post. Usually I would have just jotted down some notes but I just decided to go ahead and write the post there and then. The great thing is that I was completely in the flow as I wrote it and as a result I wrote it very quickly, thoroughly enjoyed the process and I’m very happy with the result. I Haven’t published it so now I have it in stock ready to use when I need it.
While I was in that state another idea sparked from the original one and I extended it into two posts and so I decided to stay on a roll and write the second post too. Then I rememberd that I had written a note about an article about blogging in the flow and so while I was in that state I decided to write this one too! I’ve written three blog posts that I’m happy with all in a very short space of time because I simply acted on the inspiration when it was there.
What I am really advocating here, is not that you shouldn’t have some idea of what you are going to post about, but that you should simply write your posts when you get the idea for them. If you have a blogging schedule all set out and then an opportunity comes along or an idea is sparked for a new blog post, throw out your schedule and just go with the new idea. Grab those ideas as soon as they come in and act on them immediately. Write as soon as you get the urge.
The problem that I see for some people is that they feel that they want to write posts in advance to cover a holiday or something which is fine but they try to force themselves to write blog posts when they are not in the mood. Any time I have tried to do that I have sat there in the post editor for hours getting absolutely nowhere and becoming more frustrated by the minute. By blogging when the inspiration strikes me I get it done so much quicker.
Write The Post, Let the Headline Follow
The idea is that you want to create a headline with your goal in mind. If you are going after search engine traffic then you want to ensure that your keywords are as close as possible to the beginning of the title. If you are after social media traffic then you need to make your headline catchy and it will have to appeal to the particular audience you are targeting. If you want people to actually read your post then you need to throw all that out of the window and write something that draws them in!
The standard advice is that the headline is so crucial that you should always write your headline first and not start writing your post until you have the perfect headline. I use the opposite methodology to most people when writing my headline. When I blog in the flow in the way I described above I am often not even aware of what I am writing - the words just pour out of me so fast and at the end I read it back and it has ended up being something different to what it started out as being. This is a good thing because it has come naturally and easily and hasn’t been forced out.
So as a result, I often find that the headline that I had originally intended to use doesn’t quite fit so I pick a new one. Now I will still try and be creative with my headline. For my other blog, I am after social traffic (mainly StumbleUpon) and readership - I rarely consider SEO. For this blog I am interested more in search traffic these days and of course I always want readership but I can play around with the headline after I have written the post and in this way I know it will fit in well with what I have written and hopefully fulfill some of my secondary goals too.
Abandoning Set Working Hours
Whether you blog full time or you do it in addition to a day job or it is just part of a larger business like in my case, many of us are encouraged to manage our time, allocate blocks of time to certain activities, clearly separate work hours from play hours and so on. This seems like a good idea and I have tried it myself but the problem is that when we stick rigidly to a time schedule in this way, you stifle your creativity.
If, this morning when I got the idea for that blog post I had said to myself, “no, this is not the time for blogging - go work on your niche sites”, I would have been distracted whilst working on the niche sites because the idea for the blog post would have been rolling around my head but by the time I had got around to writing it, which probably wouldn’t have been for a few days as I am going away tonight I would have forgotten about it, the inspiration would have been gone and even if I had gone ahead and written the post it wouldn’t have been as good, and it almost certainly wouldn’t have turned into three posts!
My suggestion is to follow your instincts and do just what you feel like doing at the time. Sometimes I get emails that make me groan and I think, I just don’t want to answer that now so I don’t. Other times I just feel like I want to clear out all my email so I do it. If however I force myself to answer email at a set time when I don’t feel like it, it takes me longer. The same goes with everything. Any time I try to force myself to do something that I am not in the mood to do just because I have allocated time for it, I spend a lot of hours getting nothing done and usually just end up surfing random websites!
At least my boss doesn’t shout at me for doing that :-)
Go With The Flow
When you get an idea, grab it and act on it. When you want to write, then write. When you want to do something else do something else. Throw out the rule book, trust your gut instincts and just do whatever feels best at the time.
Honestly, if I saw this post a year ago I would not believe that it had been written by me! I used to be the most organised, planaholic you could imagine. I was totally anal about planning every last detail and every moment of my life but I am learning more and more that trying to stick to schedules, plans, rules etc simply doesn’t work and just stifles creativity. I now do so much better in work and in life in general by just totally going with the flow in every way. Try it!
Photo credit: Vroom Broom
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Andy Bacon
October 27, 2008
Hi Caroline,
Thank you for another insight into how you blog. It is always great to get another perspective. I agree that writing is something you need to do when you are into it and not force it. I am never happy when I know I have to write something instead of writing when I want to.
What do you think should be a good length for a post. I have heard a lot of different ideas and I wonder if you sort of shoot for a particular length or just write until the topic is exhausted.
Thanks for the insights.
Andy Bacon
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