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Be a Social Media Partner

March 5, 2009 Posted under: social media by Caroline Middlebrook

This is a guest post by Nathan Hangen who is an Internet marketer, author, and competitive triathlete. He is currently deployed to Afghanistan and spends his free time developing his personal brand and social network. You can learn more about him and read similar content at his website, The Webrepreneur Blog.

My Favorite Traffic Strategy – Collaborative Social Networking

Building traffic for your blog or website is certainly not the easiest task in the world, but I do believe that it can be a simple task if you create a system to help you get there. One of my favorite traffic strategy systems is to leverage social networks to prop up your blog and create long lasting traffic. As with any system, it will take time and effort to implement and maintain, but the rewards certainly justify the investment.

Be a Social Media Partner

When you work hard on a post and submit it to every social networking and media site you know of, you are hoping to create back links and traffic. You put a lot of effort into your blog and you’d like people to take notice, right? So answer this for me – How come when you view other people’s Stumbles, Tweets, links, and posts, you don’t do the same for them?
Look, I know your time is short and there is far too much good content on the internet to be able to bookmark, stumble, and tweet it all…but why not do as much as you can to help out other hard working bloggers?

Using Relationships to Build Momentum

If you are a new blogger, you know that getting traffic can be tough. Wouldn’t it be nice to know that everyone that enjoyed your site let you know by sharing it with someone else? Veteran bloggers know this and use their popularity to help their friends build their own. The quickest way to gain favor with a blogger is to let them know that you appreciate their work! A network of allies dedicated to helping you is much more powerful than a large group of people that only see you as a self-promoter.

The goal with social networking and social bookmarking is to create a network of friends and allies online to help you grow your business, but it just doesn’t work if you only promote yourself. Chris Brogan is one of my favorite bloggers because he is always, always, always promoting other people’s work. His philosophy is that if you help others achieve their goals then people will start to help you achieve your own…and he’s right!

Pay it Forward

When I find good content, I make sure that I promote it using at least one method – Twitter, StumbleUpon, Delicious, Digg, Tumblr, or linking to them on my blog. It doesn’t take a lot of time, but the reciprocal relationships that you build in the process are going to pay off well after your short-term efforts of promoting yourself will. People appreciate it when you notice them and will go to amazing lengths to help you!

On the other end of the spectrum, when people start propping your blog using one of those methods, make sure you thank them. People like personal interaction and are much more likely to repeat that action if you thank them for it.

Lead the Way

The long term goal is to have others promote your blog, so why not give them an example of how it is done. Comment, bookmark, Tweet, or blog the good content you see and people will start to take notice. Use social networks and social bookmarking to build a network of friends and help each other make it to the top of the blogging world. Group efforts are so much more powerful than solo efforts, especially when you start working with “power users,” that help drive these social bookmarking networks.

Keep working on good content and people will have no problem recommending you to their networks. The work you do for free now will pay off down the road and you’ll be helping others do the same in the process. Does it get any better than that?


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29 Comments:

Eddie Gear
March 5, 2009

Good info. Thanks.

PS: I’ve got myself a niche site :)

Cheers,
Eddie Gear
MetaliQue.com

Eddie Gears last blog post..FREE user guide template

Nathan Hangen
March 5, 2009

Caroline, thanks for the gracious opportunity!

Eddie, I gave you the hookup :)

Nathan Hangens last blog post..How Much Real Estate Do You Own?

Nathan Hangen
March 5, 2009

I highly recommend the Tweet Suite:

http://danzarrella.com/beyond-tweetbacks-introducing-tweetsuite.html

and Tweet This:

http://richardxthripp.thripp.com/tweet-this

Sharethis is also a great one.

Nathan Hangens last blog post..How Much Real Estate Do You Own?

Andreas Nurbo
March 5, 2009

I want to add to the whole networking thing. Don’t add everyone in sight to your follow or friends list just so you can increase your “network”. I always find it strange when people have 4000/4000 on twitter. Don’t follow or befriend on the bases of just increasing your “friend” total. This is not networking, its social spamming in most cases.

Befriend people that post stuff you like. Follow them on twitter and promote their good stuff. That means not everything they post.

Andreas Nurbos last blog post..andreasnrb: client work completet so I have had time to add quicktags to the test plugin. semi public beta testing is comming closer

Colin
March 5, 2009

Thanks for this Nathan. Quite apart from anything else, wouldn’t a world where we all helped each other along be a nice world to live in.

Christie
March 5, 2009

Great post! I think it is so important to use social media the proper way, but bookmarking or digging or whatever lots of different types of sites, not just your own. People say there is a google-slap coming but I think it will be ore of a social media slap, sites will disable your account if you are just bookmarking/submitting the same sites over and over again.

Christies last blog post..Turning Your Hobby into a WAHM Business

Nathan Hangen
March 5, 2009

@Andreas – you are absolutely correct. I prefer to target people (sounds kind of lame when I put it like that doesn’t it?) that have mutual interests and move into new networks from there. I don’t think having a huge list of followers does you any good if most of them are spammers or non-targeted followers. I’ve got a book that outlines my strategy in detail, but that’s for another day.

@Colin – You speak the truth! We need more helping and less “me, me, me.”

Nathan Hangens last blog post..How Much Real Estate Do You Own?

Ilaria/Swimturtle
March 6, 2009

This article is great! The best internet marketers say that to make a lot of money you must give a lot of stuff away for free. The same goes for traffic. To get a lot of traffic you must give a lot of traffic to others for free.
What goes around comes around. It may be a truism, but that doesn’t make it any less true. Thank you for this article, it is important to be reminded of the simple things we can do to help those on our same path get to their destination a little faster or sooner.

Ilaria/Swimturtles last blog post..Ask Egg Bird: follow, nofollow, index, noindex

Mike Collins
March 6, 2009

You make a great Nathan. We’re usually so wrapped up in ourselves that we don’t take time to help someone else out. But the principle of reciprocity says that if we do something to help someone else first they’re more likely to return the favor at some point.

Mike Collinss last blog post..Running A Contest To Build Links

Nicole Price
March 6, 2009

Even when your primary aim is not to monetize your blog, what advise you give still works in building good close knit group of bloggers. Thanks for an illuminating post.

Nicole Prices last blog post..Travel Tips to Save you Money

Wendy Maynard
March 6, 2009

Caroline, I completely agree with you. Tweeting and Digging and Stumbling are a currency on the web. So is mentioning other bloggers on our blogs. This has to be an ongoing part of our online networking strategy. In addition to propping other bloggers we read, I think it’s also important to recognize our loyal readers and commenters.

Thanks for all of your great info!

Best, Wendy

Wendy Maynards last blog post..Entrepreneurial Lesson #2: Every Relationship Matters

Harvey
March 6, 2009

@ Andreas, that’s what i do and everyone else should as well!

Interesting post, cheers for writing it Nathan.

Mark
March 6, 2009

Caroline, caroline, caroline…
do you still think what YARO teaches is the real way to make money online?
Do you still think that building “social traffic” is the right solution to make money online?

Darling you have 7000 feed subscribers and you can’t pull even 2K from your site… and now you are talking about social media partner?

“Keep working on good content and people will have no problem recommending you to their networks. The work you do for free now will pay off down the road and you’ll be helping others do the same in the process. Does it get any better than that?”

Darling, it seems you live in hippie-internet-marketer-land …
keep thinking that way… and let’s see how your income keeps sinking…

Nathan Hangen
March 7, 2009

Thanks everyone for the kind comments. I am glad you enjoyed the post.

@Mark Although I cannot speak for Caroline and her intentions with this blog, I can say that there are other forms of equity aside from monetary. Social equity goes a long way on its own and if you can figure out how to achieve a large amount of that, then the income will soon follow.

Nathan Hangens last blog post..How Much Real Estate Do You Own?

smashill
March 7, 2009

Social, even if it is not half as social as the name makes it sound, bookmarking and networking is a great way to increase your traffic. Havin a relatively new blog myself I really get your points on how the small traffic makes you want to get people to visit your site. You have to do some marketing or you will simply not be found by others.

Kevon Edmonds
March 7, 2009

@Andreas – I like to follow everyone who follows me. It’s just a way to know who these people are who are following your tweets. That way, I can also better direct my tweets to the people who are interested in what I’m posting about.

@OP – It’s a good point about putting time and effort into viewing OTHER people’s submissions. If you want people to view what you’re doing, you should probably try and return the favor. Everyone gets too caught up in promoting their own material that nobody looks at what else is out there.

Kevon Edmondss last blog post..Lean on Me to Men of Vizion: A Riff Retrospective

Li
March 8, 2009

good info … thanks for share…

Lis last blog post..Menghadapi Kritik

carl
March 9, 2009

That’s true when you help people promote their blogs/sites they’re more likely to help you back. And a post on a popular blog linking to your site is worth a lot more than hundreds backlinks scattered all over the net.

Ben Pei
March 11, 2009

Yeah social media is really good at getting traffic and most importantly they are really targeted. People who come from there normally remains as your loyal readers.

Ben Peis last blog post..Interview With Alvin Phang On MSN

Ben Pei
March 11, 2009

By the way Caroline, do you visit and comment on other blogs as well?

Ben Peis last blog post..Interview With Alvin Phang On MSN

Ned Carey
March 12, 2009

>Pay it forward

I often stumble a site (as I did this post) but your article makes me realize how little linking I have done.

I wonder if Mark above even realized that Caroline didn’t write this post.

Ned Careys last blog post..Great Marketing With a Sense of Humor!

Nathan Hangen
March 12, 2009

I agree with what all of you have stated. Sometimes we have to look beyond our own efforts by helping others. I made a video about a similar concept, but I really believe that those that serve others first will end up more successful in the long run.

Nathan Hangens last blog post..How Much Real Estate Do You Own?

Caroline Middlebrook
March 12, 2009

@Ben, I used to heavily comment on other blogs but I don’t anymore. I rarely spend any time on social media these days to be honest, I concentrate purely on getting search engine traffic.

@Ned, no it’s quite common for people to leave ranting comments without even bothering to read the post properly. That’s why I didn’t reply heh!

Johnn
March 12, 2009

Quick question: does anyone here know how to track which of your links might have been Stumbled?

Johnns last blog post..Building The Perfect Beast: A D&D 3.5 online monster generator

Ned Carey
March 13, 2009

@ Johnn,

I would love to know the answer myself.

If you stumble your own posts, they will show up in your favorites list. You will then see if others have made them favorites.

The problem is if you keep stumbling your own posts Stumbleupon won’t like it. I heard that more than 3 stumbles of one site from one person is the limit.

Anybody have a better answer?

Ned Careys last blog post..The Power of Positive Thinking

Elaine
July 19, 2009

Hi Caroline- when I first got on the web properly in November 08- yours was one of the first sites I saw. Now others have come an gone but I still keep receiving your emails because they are down to earth and you seem so trustworthy. BUT what I have noticed is that the sites with the most comments, the most traffic, making the most money is the make money on line niche.

And now you are promoting how to drive hoards of traffic to sites using stumbleupon. So my question to you- is it REALLY and TRULY possible for a niche such as mine- helping women attract and date the right men, to be able to make the kinds of money others tout and get the traffic as you suggest via stumbleupon?

I suppose I’m asking for verification in a way that other non make money on line sites are making money and getting the traffic because I don’t want to buy your program and be disappointed.

Thanks Caroline.

This is my site if you need to see it
http://www.askelainenow.com/blog

@Elaine, there is no way to tell for sure if any kind of site is going to attract certain kinds of traffic and if that traffic will convert. I know that’s a vague answer but it’s true! Take the free lessons and try them out on your site. If the traffic doesn’t benefit you then don’t buy the advanced course :-)

Elaine
July 20, 2009

Hi Caroline- I purchased your traffic rush system, and have worked my way through them up until module 6-7 when you talk about making friends, choosing them wisely-

I am confused how to do this because when I stumble a site which I like, and then look at their interests they usually have nothing to do with my niche- they have varied interests. So am I supposed to be adding friends from my niche which is dating and relationships? And if so does it matter that their interests as shown by their stumbles have nothing to do with the niche they are in?

Thanks Caroline

@Elaine, can you contact me privately via the contact form with your question, thank you.


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