Are You Making a Difference?
Does the work that you do make a difference? What does it even mean to make a difference? Do you care? If not then you can safely skip this post :-)
I became a software developer in the mid nineties but lost my career after a couple of years. I then spent a few years self employed doing work I hated (it was Internet Marketing but the dark side!!) and finally went to University as a mature student. After I got my degree I was able to get a job as a software developer and for a while I was really happy but after a year or so I started getting this nagging feeling going round my head – “it makes no difference that I am here doing this…”
It occurred to me that I was just using my skills to do somebody else’s work and it didn’t seem particularly important or interesting. We wrote the software that puts pretty graphics on the TV for sporting events and as I’m not into sports either, it was really quite meaningless to me. I worked in an office of less than a dozen developers and each day we’d have a short meeting discussing the project and what part of the software we were each working on. People would get moved around onto different parts – we were all just cogs in a wheel, doing as we were told.
I thought to myself, if I leave this job they will just hire somebody else to do it. It makes no difference that I am doing this. If I don’t do it, somebody else will. This bugged me for about six months until I couldn’t stand it anymore and I quit. I didn’t really know what I wanted to do but I knew that it had to be mine, whatever it was and so I started this blog and any of you have have been around a while or have read the archives will know the story from there.
I’ll be honest here, I look at my earnings, I look at how long I have been doing this, I look at my day to day life and sometimes I just don’t see the point and I feel quite fed up with it all. But every now and then something happens to remind me why I’m doing this and the reason is – because everything I do here in this business makes a difference even if it’s in some small way.
Right now as I write this post I know that these words will be read by the thousands of people that read this blog. Nobody else can write this post because it comes from me and I am unique, just as you are. Everybody who reads this post will react differently but I know that for some people who read it, it will make some difference and I know that I am the one that made the difference – hopefully a positive one!
I had an email today from RJ Licata of siteroast.com thanking me for my WordPress ebook (that I wrote 18 months ago now) and telling me what a difference it made. I get emails like this all the time but for some reason this one stuck out. Maybe it’s what I needed to hear today.
What Makes a Difference and What Doesn’t?
I have worked in Internet Marketing for almost 5 years now though most of it was in that time between my development and University days and in those years I have tried many different things to make money. There are some things that I have felt better about than others and now I can start to see why – those things that I didn’t feel good about usually made no difference (or worse with some of the dodgy stuff I was involved in years ago!) and the things I felt good about did so I’ll take a moment to look at some of those business models.
Affiliate Marketing
This is not something I do anymore but it was my bread and butter for over a year and there are a lot of IMers now that made an absolute fortune from it. You can incorporate affiliate marketing into just about any other business model (how I promote products in this blog for example) but the model I am talking about here is the more ‘pure’ form where you set up landing pages that are designed to promote a specific affiliate offer and then drive traffic to that page, usually with PPC.
When you get this right, it’s easy money. If you can spend $100 on traffic and make anything more than $100 from that traffic you are onto a winner and the more traffic you can buy the more profit you can make. Does it make a difference? Nope, not a diddly squat. You promote something that somebody else has produced and with this model of using a landing page you don’t even produce anything of value along the way.
Niche Websites
In my WordPress ebook I showed you how you can use WordPress to build small niche sites and I wrote a post about how this can become a good income stream if you can find the right niches. I used this technique for a few months for my AdSense project and I hated every minute of it. The income here usually comes from an on-page ad system such as AdSense but many people will promote affiliate products as well.
It can be a slight step up from a landing page because in order to get traffic you are building a website with ‘good content’ however usually that content is nothing more than a rehash of what is already out there. I know that for my niche sites I simply read about the topics from other sites and article directories and re-wrote what I had learned into my own words so although it was unique in terms of the Google duplicate content filter, I was still just spewing the same old crap that was already out there.
Writing Ebooks
There is a very fine line here. I have seen a lot of information online about how to make a living from making ebooks and the danger is that it can be very easy for the ebook you write to be just a rehash of whats already out there – just like the content of most niche sites. However on the other hand if you write something that is truly unique and genuinely useful then it can make a difference.
I was always surprised at the success of my own ebook and I think the reason for that was that I wrote it at a time when I was in a very bad place and just needed something to do to keep my mind occupied. Still, it obviously has made a difference and 18 months on it still does as today’s email shows me so this is good. Unfortunately for me, I never really got any more ideas for ebooks so that was a one-hit wonder!
Courses, Membership Sites & Other Teaching Materials
Since that ebook I’ve since gone on to write two courses which I have been quite proud of. These do make a difference because although I teach a subject that has been taught many times before (especially in the case of the Bloggers Bible), I write in a way that nobody else does so there will always be some people out there that prefer my style to somebody elses.
I look around the Internet and see a lot of teaching resources and I suppose every one of them makes a difference in some way simply because they are unique but there is also that fine line here between creating something that’s truly useful or is just a rehash of what’s been done before.
Blogs
For a blog that is written by a single author (not those corporate blogs that hire writers) they really can’t fail to make a difference because as long as you are writing your own posts and not using stock articles or something, everything you write is unique to you which means that nobody else could have written that post which means that every one of your readers gets uniquely affected by every post that you write.
That’s quite a nice feeling. There’s lots of ways to monetize a blog and ways to do it that don’t feel sleazy so I think that blogs are one of the better business models out there. Plus as I have discovered in recent months, once you get some revenue streams setup, they can continue to pay out for quite some time.
I’ve been so wrapped up in my software project recently that I haven’t had much to blog about but I miss it really. I often find myself wanting to ramble on about random stuff as I am today but I hold back thinking I should stick to marketing material but hey, maybe I’ll just post whatever is on my mind anyway as having the blog just sitting there with no new posts is kinda pointless so I may as well post something :-)
Services
As most of you know, I have been moving away from writing ebooks and courses and looking for something that will provide a more stable income stream and I am in the process of creating a software service that I shall charge a monthly fee for. There are lots of sites that provide services and I think they can be some of the most useful sites out there but the question is, do they make a difference? I suppose the answer depends on how unique the service is.
I worry a little bit about my software project because I’m not really doing anything truly unique – I’m taking some existing ideas and putting them together in my own way which I hope will make a difference but we shall see.
Conclusion
This has been a bit of a ramble. I’m having a funny day, well funny week & month I think. Nevermind. I think sometimes the drudgery of day to day life gets the better of me and I wonder what on earth the point of it all is? But then I look at what I’m doing and I see little areas where I am making a difference and try to remind myself – yes that’s the point.
Want to Make Money Blogging? My free course, The Bloggers Bible contains everything you need to know about building a highly popular and profitable blog from scratch!
Just fill in your email below to get your first lesson immediately:









John
May 21, 2009
Caroline
I am sure anyone that reads and implements your material knows you make a difference in their internet marketing lives. Keep up the good work. I always look forward to your emails.
Thanks