A, B or C? Grading Potential Niches / Markets

In the six weeks since I quit my day job, I have earned exactly $0 for my efforts. Why?
Because of the time that have spent working on my income generating projects, I spent the vast majority of that time researching markets, and not actually doing any constructive work.
Enough Research - Get On With It!
One of my personal flaws is that I am a planner, an analyzer, a thinker, a researcher. These might sound like useful traits, but the flaw is that I spend far too long on these activities and not enough time actually doing the real work that’s going to bring in some revenue.
Looking back over the month of October, (my niche work - not blogging), I now realise that I stopped myself from moving forward by looking for the perfect niche. You can spend forever looking for niches, and at some point you have to just stop researching, pick one, and get on with it.
What Was I Looking For?
On the 3rd of October I posted an article about turning small niches into BIG businesses. In that article I talked about buying and selling of websites. Ed Dale is famous for having sold a collection of 38 niche sites for $5m.
Through the work of Ed Dale and Dan Raine I have go on to learn how they not only create their own sites within a niche with their own products, but also buy out other sites and completely dominate a niche - then they sell the whole collection for a huge profit.
All this information got me very excited and this meant that when I started my work in my niches I was always looking for the grand potential and I was asking myself these kinds of questions:
- Can I create an authority content site in this niche?
- Can I create multiple products in this niche?
- Could I buy other competing sites in this niche?
- Could I create a flippable asset in this niche?
It’s Good to Think Big, But You Still Need To Start Small

This gorgeous photograph by Paul Hollingworth via Flickr
Do you see the problem here? By asking myself all of these grand questions, I was ruling out niche after niche. I was over-analysing everything and stopping myself from moving forward at all.
The tragedy is that at my current level of expertise I simply don’t have the skills to do any of those things anyway so they were rather redundant questions. By constantly searching for big opportunities I was missing out on the little ones that were available to me.
For the Bum marketing project I have picked a niche for which the answer is No to most of those questions. But I’ve started. I’m working it, I’m doing something! It’s just a small step but it may lead into other possibilities in the future.
However, having said all that, I do in fact hope to develop skills as I go along this journey so that in the future I could do bigger and better things so I think it’s still useful to have an idea of the potential that a niche has. So I came up with the idea of grading them.
Grading Potential Niches
I have assigned three grades, A, B and C and these are based on factors that are important to me. You might have completely different ideas as to what makes a good niche. You may have more or less grades, whatever. The point is, not all niches have the same income potential.
Let’s have a look at what I came up with:
Grade A - Cream of the Crop!
- Lots of content opportunities
- Could have a regularly updated blog
- Enough content to develop an authority site
- Enough content for some article marketing
- Potential to create many products - think sales funnel
- Could dominate this niche
- Can identify potential buyers for later flipping
Grade B - Promising
- Plenty of content opportunities
- Can’t create my own product, or maybe just an ebook
- Plenty of affiliate products to promote instead
Grade C - Crap :)
- Limited content opportunities
- Not a buying market
- No affiliate products or very poor ones
Ok I Have a Grade C Niche - Now What?
In a word…
Adsense!
That’s what I am doing with my niche. It’s a pretty crap niche. I could possibly create a product but the market doesn’t buy so it would have to be very cheap. There are already a ton of very good authority sites that I cannot hope to compete with - though I do have an angle that my competitors are not covering.
However, this niche has traffic. And that’s still valuable. I saw so many niches like this that had good traffic numbers but a low income potential and I passed over them all at first. The reason why I went ahead with this niche is simply because I like it.
Adsense of course is not the only form of monetization. You only need to look at a blog like John Chow to see just how many on-page monetization programs there are around at the moment. Widget-Bucks, TextLinkAds, Chikita, Konterra, TNX, etc etc.
Conclusion - Just Get Started
The point of this post is that I suspect that I am not the only person out there who is having a stab a making money online with some niches but can never seem to find the right one. By all means, evaluate them and brainstorm revenue generating ideas, but do not allow excessive research stop you from getting started.
I could blame Ed Dale for this, because in the Thirty Day Challenge, he puts great emphasis on the importance of market research. He states that 95% of website failures are down to a failure at the market research level.
He might be right but you know what? You’ll learn a heck of a lot more by just picking a damn niche and getting on with it than agonising over market research. Once you’ve failed a few times then it’s going to be much easier to spot the duds at research time.
Plus, the first one or two attempts at any kind of money making venture is going to be awkward at first and you’ll probably mess it up anyway! So if you’re going to screw up, you may as well do it in some crappy market than waste the opportunity in a good one.
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Ruchir
November 9, 2007
Yeah I couldn’t have agreed with you more. Many times it’s much better to start a project than to keep doing research. In my opinion, you learn a whole lot more if you actually do it. Also, starting small is always the key thing. Everyone who went big started small one day :)