2 Niche Sites Built Today & 2 Different Approaches
I have been plugging away at the 30 Day Challenge and I have had my head in the Market Samurai tool all week to come up with niche ideas. I’ve been quite ruthless this year and I have thrown out a ton of ideas. I have a post coming up that gives you some ideas for some markets / phrases to avoid!
The 30DC Approach to Niches
Some people wonder exactly what the 30DC is, and what approach they teach. Basically the essence is to do some market research to find some keyword phrases that have high enough traffic and low enough competition to be a potential target and then to test that market to see if it spends money. This test is done using an affiliate product but that is only the testing phase – the ultimate aim is to go on to create your own product to replace the affiliate one.
There are many markets / phrases that are not very suited to developing products. For example, if somebody is looking for “free music downloads” what could you sell them? I sure the creative amongst you will come up with some ideas, but for me, I’d rather just stick with markets where an obvious product just jumps out at me.
However, product creation takes effort and in many of the niches I have been looking at, I have no personal interest in the topic. This means that I would either have to slug away at creating a product I didn’t care about or I would have to pay to outsource the content creation to somebody else. There is another approach…
The AdSense Approach to Niches
The easier approach is simply to use AdSense instead. It doesn’t have to be AdSense – you could use Yahoo Ads or something else that tends to pay per click rather than paying per sale. There are many keywords in the AdSense system that can pay out a dollar or more for each click – that can really add up!
And of course with these sites you simply don’t have the hassle of product creation.
One Niche – Two Sites
After much research, I have picked a niche that has quite a few good looking keywords and I have picked two in particular to work with. I have developed two sites. One will be developed the 30DC way (I have found an affiliate product to promote in Clickbank) and the second will be monetized using AdSense.
However the monetization is not the only difference. For the AdSense site I am using Courtney Tuttle’s Keyword Sniping method. The basis of this technique is to build an entire website around a single keyword rather than trying to target many different keywords.
Both sites are in the same niche so the content will be on a similar topic which makes it easier for me to build both at the same time. By developing both at once I can do a side-by-side comparison of the two sites and see which makes me the most money. If the product site does well then I can consider whether or not I want to go to the effort to develop my own product (unlikely!)
New Domains & The Google Sandbox
For both sites I have registered brand new domains. Thus I expect both of them to end up in the Google Sandbox after a few days and they might stay there for several months so I don’t expect to see much traffic for some time. However, I’m not too worried about that – I’m just going to do the work of developing content and building backlinks and see what happens.
Ideally, I’d like to build quite a few sites over the next couple of months. I reckon I can do the keyword & competition research, the site development and all content creation done in a single day. Of course backlinks take a while and you shouldn’t do mass link building in a short space of time anyway but it would be nice to create perhaps a couple of sites a week for a while.
I’ll be talking about link building in much more detail in a few weeks time when I’ve done some further investigation and testing and my efforts so far have been haphazard at best.
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Mike Carlson
August 7, 2008
I enjoyed this story Caroline; it’s nice to feel like I am not the only one still trying to figure out all the pieces to the puzzle. Keep sharing your experiences!